My objective is to grow revenue through collaborative business relationships. Develop and execute, measurable, strategic go-to-market plans by consistently aligning with corporate, sales and brand goals.
Market Research and Analysis
Creative Problem Solving
Proven Leadership Skills
Customer Focused Program and Campaign Managment
Marketing Programs Manager May 2006 to CurrentCommScope － Hickory, NC
Develop comprehensive marketing programs for commercial buildings globally, including outbound, inbound, social and event marketing covering products and audiences from the Enterprise and Wireless markets
Regional Account Based Marketing for Wireless and Enterprise Markets in North America including accounts like AT&T, T-mobile, ExteNet, American Tower, Equinix
Develop comprehensive strategic regional marketing plans for Wireless and Enterprise Markets in North America that are customer centric to also align with global strategy, portfolio and sales goals affecting over 90 campaigns annually
Plan, communicate and manage the strategic marketing program for CommScope's Wireless and Enterprise business units in North America accounting for $1.8B and $1.4B in sales annually
Conduct and report on market research that positively impacts marketing strategy and business decisions
Clearly define measurable results that build successful programs and continuous improvement plans
Analyze and interpret data trends and forecasting
Mentor regional Field Marketing Specialists for Wireless and Enterprise markets sharing and collaborating on market and business knowledge
Business Development Manager August 2003 to May 2006Carolina Coach & Camper － Claremont, NC
Built and managed inside sales team totaling 4 team members and incentive programs directly tied to business development strategy
Managed and mentored Business Development departmental staff
Event management: venue selection, contract negotiations, on-site management and communication of meeting logistics for 20 plus events annually
Feasibility studies for new business development and implemented new business plans, demographic profiling and building loyalty programs
Developed customer-facing sales materials, internet advertising campaigns, return on investment reporting
Content management, press releases and industry trade articles, radio and television advertising web master, annual forecasting
Developed and led system training for on-boarding
Store Manager September 2000 to March 2003Unique World Gifts － Hickory, NC
Directed daily operations including staff and volunteer management
Accounting, events scheduling, customer relations, inventory/customer profiling, grant writing, managed advertising and public relations aspects.
Reported monthly to Board of Directors - Advised on policy implementation, business development goals, planning and daily operations.
Appointed by the Board of Directors to serve on all committees.
Corporate Sales Representative February 1998 to January 2000Wave Communications － Hickory, NC
Responsible for all Corporate accounts in southern region