Marketing Manager Resume Example
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MARKETING MANAGER
Summary
Energetic marketing and advertising professional with 5 years of retail experience and a performance history that shows ambition,
organization, creativity and a passion for marketing. Strong background in advertising, marketing, project management, print
production management and adept at out-of-the box thinking. Effective problem solver with a positive can-do attitude.
Administrative Assistant with +3 years of experience in a sensitive corporate environment. Outgoing and detail-oriented, I am proficient at building and maintaining professional relationships. Have an Associate's Degree in Office Administration.
Skills
| Proficientin:MicrosoftOfficeSuite,InDesign,Photoshop,Illustrator,AcrobatProfessional,P3andEncoda. |
Experience
Marketing Manager
July 2014 to CurrentCompany Name － City, State
July 2014 to CurrentCompany Name － City, State
- Assistoverallannualpromotionalcadenceplanningmeetingsandleadapproximately15nationalmarketing promotional campaigns per year.
- Leadandmanageretailmarketingstrategiesandtacticswhichinclude,butnotlimitedto;media,directmail, newspaperinsertions,collateral,print-on-demand,outdoor,landingpages,internalinfluencerprogram,traditionalterrestrial radio, streaming radio & TV.
- Managetwodirectreportsbyoverseeingquality,timelinesandcompletenessofallteamactivitiestoensuremultiplefastturn projects remain on schedule, on strategy and follow brand guidelines.
- Ensureclearcommunicationswithmerchandising,internalcreative,production,IT,operationsandfieldteamstoachieve company goals by leading promotional kickoff meetings, creative reviews and campaign presentations.
- Performanalysistomeasuretacticsuccessandhelpmakefuturestrategyrecommendations.
- Trackandhelpmanagemulti-milliondollarmarketingbudget.
Marketing Specialist
October 2012 to July 2014Company Name － City, State
October 2012 to July 2014Company Name － City, State
- Experienceincludes;directmail,printads,POS,interactivemedia,email,onlinedisplayads,traditionalradio,streaming radio, outdoor and TV.
- Conductedinternalcommunicationswithmerchandisingandoperationsdepartmentstoensuretimelyrevisionsandaccuracy.
- Managedmultipleprojectsandjobexpectationswithexternaladagencythroughcreativebriefsandroundsofrevisionsto assurequalityprojectsandtimelyexecutions.
- Performedanalysisonemailopens,clickratesandsubjectlinetests.
- Oversawdepartmentalstorecommunicationsforupcomingpromotionstoadviseonmarketingsupport.
- OpenedretailcouponcodesandanalyzeROIreporting.
- Analyzedirectmailtrackingreportstoverifyin-homedeliveryratesatstorelevel.
Print Production Manager
April 2011 to October 2012Company Name － City, State
April 2011 to October 2012Company Name － City, State
- Workedonavarietyofprojectsfrombillboards,magazineinsertions,adspecialty,POS,directmail,salescollateral, displays, packaging and kitting.
- Oversawprintproductionschedulesandperformcostanalysisestimatesforclientneeds,includingforecastingannualprintbudget.
- Initiatedbidrequests,purchaseordersandproductionexplorationtoaccuratelystaywithinclientbudget.
- Workedwithvendorstocustomizeandfabricatedesiredmaterialswhileachievingcompetitivepricing.
- Partneredwithmulti-milliondollarclientssuchasBayer,BeautyBrands,Farmland,Hostess,MetLifeandPetSmartamongothers.
- Conductedpressapprovalstoensurecoloraccuracyandhighendproduct.
Education and Training
PittsburgStateUniversity,Pittsburg,KS,B.S.T.CommercialGraphics,MinorinMarketing.SummaCumLaude.
Skills
Photoshop, email, Illustrator, InDesign, meetings, packaging, POS, presentations, radio, strategy, TV
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Job Titles Held:
- Marketing Manager
- Marketing Specialist
- Print Production Manager
