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Marketing Manager Resume Example

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MARKETING MANAGER
Summary
Energetic marketing and advertising professional with 5 years of retail experience and a performance history that shows ambition, organization, creativity and a passion for marketing. Strong background in advertising, marketing, project management, print production management and adept at out-of-the box thinking. Effective problem solver with a positive can-do attitude.
Administrative Assistant with +3 years of experience in a sensitive corporate environment. Outgoing and detail-oriented, I am proficient at building and maintaining professional relationships. Have an Associate's Degree in Office Administration.
Skills
Proficientin:MicrosoftOfficeSuite,InDesign,Photoshop,Illustrator,AcrobatProfessional,P3andEncoda.
Experience
Marketing Manager
July 2014 to CurrentBeauty Brands, LLC － Kansas City, MO
  • Assistoverallannualpromotionalcadenceplanningmeetingsandleadapproximately15nationalmarketing promotional campaigns per year.
  • Leadandmanageretailmarketingstrategiesandtacticswhichinclude,butnotlimitedto;media,directmail, newspaperinsertions,collateral,print-on-demand,outdoor,landingpages,internalinfluencerprogram,traditionalterrestrial radio, streaming radio & TV.
  • Managetwodirectreportsbyoverseeingquality,timelinesandcompletenessofallteamactivitiestoensuremultiplefastturn projects remain on schedule, on strategy and follow brand guidelines.
  • Ensureclearcommunicationswithmerchandising,internalcreative,production,IT,operationsandfieldteamstoachieve company goals by leading promotional kickoff meetings, creative reviews and campaign presentations.
  • Performanalysistomeasuretacticsuccessandhelpmakefuturestrategyrecommendations.
  • Trackandhelpmanagemulti-milliondollarmarketingbudget.
Marketing Specialist
October 2012 to July 2014Beauty Brands, LLC － Kansas City, MO
  • Experienceincludes;directmail,printads,POS,interactivemedia,email,onlinedisplayads,traditionalradio,streaming radio, outdoor and TV.
  • Conductedinternalcommunicationswithmerchandisingandoperationsdepartmentstoensuretimelyrevisionsandaccuracy.
  • Managedmultipleprojectsandjobexpectationswithexternaladagencythroughcreativebriefsandroundsofrevisionsto assurequalityprojectsandtimelyexecutions.
  • Performedanalysisonemailopens,clickratesandsubjectlinetests.
  • Oversawdepartmentalstorecommunicationsforupcomingpromotionstoadviseonmarketingsupport.
  • OpenedretailcouponcodesandanalyzeROIreporting.
  • Analyzedirectmailtrackingreportstoverifyin-homedeliveryratesatstorelevel.
Print Production Manager
April 2011 to October 2012Bernstein-Rein Advertising/Fire Engine Design － Kansas City, MO
  • Workedonavarietyofprojectsfrombillboards,magazineinsertions,adspecialty,POS,directmail,salescollateral, displays, packaging and kitting.
  • Oversawprintproductionschedulesandperformcostanalysisestimatesforclientneeds,includingforecastingannualprintbudget.
  • Initiatedbidrequests,purchaseordersandproductionexplorationtoaccuratelystaywithinclientbudget.
  • Workedwithvendorstocustomizeandfabricatedesiredmaterialswhileachievingcompetitivepricing.
  • Partneredwithmulti-milliondollarclientssuchasBayer,BeautyBrands,Farmland,Hostess,MetLifeandPetSmartamongothers.
  • Conductedpressapprovalstoensurecoloraccuracyandhighendproduct.
Education and Training
PittsburgStateUniversity,Pittsburg,KS,B.S.T.CommercialGraphics,MinorinMarketing.SummaCumLaude.
Skills
Photoshop, email, Illustrator, InDesign, meetings, packaging, POS, presentations, radio, strategy, TV
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Resume Overview

Companies Worked For:

  • Beauty Brands, LLC
  • Bernstein-Rein Advertising/Fire Engine Design

Job Titles Held:

  • Marketing Manager
  • Marketing Specialist
  • Print Production Manager

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