Marketing Manager Resume Example Company Name

MARKETING MANAGER

Summary

A diverse forward thinking Advertising and Marketing professional offering over 14 years of experience, who drives company growth through creative and innovative marketing strategies. Using a tactical approach to implement, measure and optimize marketing initiatives. Critical and strategic thinker, successful at aligning marketing strategy with changing demands. Demonstrated success in spearheading collateral development, content creation and brand awareness.

Skills

Strategic Marketing Planning
Advertising Planning & Buying
Manage Advertising Collateral via Advertising Software
Brand Development
Social Media Marketing
Digital Marketing Campaigns
Event Planning & Execution
Web Content Management

New Market and Customer Development
Loyal & Customer Acquisition
Project Management
Team Management and Team Building
Budget Management
Print Production
Promotions
Special Events

Experience

Marketing Manager / Company Name - City, State10/2015 - Current

Dual property Marketing responsibility with The Orleans Hotel & Casino and Arena and the Gold Coast Hotel & Casino.
Create and execute marketing plans for a diverse platform of concerts, sporting events, restaurants, bars, lounges, hotel, entertainment, spa, player loyalty club, slots, tables games, keno room, race & sports book, poker, meetings and events, movie theatres, promotions and special events.
Marketing Plans include; digital campaigns, Eblast, web campaigns, social media support, radio & tv buys and promotion, outdoor media, print advertising, in house signage, large print volume collateral, press plans.
Manage day to day Marketing and Player Development with a team of coordinators and specialists.
Manage all Advertising and Marketing for the property and activities through coordination with Senior Leadership, including all VIP parties, New Year's Eve parties, casino tournaments and casino drawings for public and invited guests.
Work closely with all property department heads meeting their Marketing and Advertising needs, to include preparing creative submittal, proofs and estimatesfor review and approval
Executing Marketing Strategy assignments from inception to conclusion.
Manage and coordinate Advertising and Marketing campaigns.
Manage all advertising contracts and agreements. ie: outdoor, print media, broadcast, digital media and web.
Monitor brand management and brand integrity on all marketing collateral.
Develop Marketing Monthly Calendars for on property promotions and activities.
Develop monthly promotional rules for all casino promotions.
Develop and distribute Marketing communication pieces for customers, team members and leadership team.
Execute Proformas and Postformas to analyze promotions effectiveness.
Analyze DMR report daily: EBITDA
Analyzing potential strategic partner relationships for company marketing
Oversee activities of staff engagement in greeting and serving guests.
Develop guest loyalty with new and existing Players Club members.
Maintain open communication with the Players Club Manager and brief on all new casino promotions.
Oversee the coordination and execution of casino drawings analytics.
Work with Direct Marketing team and Promotional Programming team with analyzing carded play for guest inquiries, tier segmentation and data files.
Work with Direct Marketing team in proofing live data for direct mail.
Work with Direct Marketing team in maintaining a monthly Direct Marketing Calendar consisting of offers and their drop dates.
Execute social media campaigns to increase new follower base and existing follower engagement.
Organize and manage photo shoots and video shoots as well as oversee post-production.
Work closely with the corporate press team for press release distribution
Create and maintain mutually beneficially promotional partnerships and community partnerships with: LVCVA, Metro Chamber of Commerce, Latin Chamber of Commerce, Urban Chamber of Commerce, Asian Chamber of Commerce and the WISE (Women in Sports and Events) Chapter of the LVCVA.

Advertising Manager / Company Name - City, State04/2009 - 10/2015

Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
Worked closely on a daily basis with the Corporate Design Team in scope of work preparation developing attractive and engaging print and digital advertising and overseeing deadlines.
Devised updates to company online presence, including main business website.
Managed a team of assistants and professionals focused on strategic promotions.
Managed campaign development, creative designs and ad tracking.
Worked with media organizations to obtain positive coverage of Boyd Gaming customer events within Budget.
Coordinated with Directors of Marketing and to plan, build, carry out and measure campaigns.
Reviewed advertising copy, design comps and final art to approve work.
Managed high-profile accounts while supervising a team of Account Managers and Graphic Designers to maintain high levels of satisfaction.
Supervised the team by delegating daily assignments and prioritizing tasks.
Negotiated contracts and fees with media professionals to secure pricing.
Maintained advertising calendar to keep projects on task and meet deadlines.
Collaborated with internal stakeholders to determine budgets for advertising campaigns.
Oversaw the Advertising for Nine Local Boyd Gaming properties.
Managed all new Product Launches.
Oversaw production of advertising copy, including preparing scripts, reviewing proofs and editing layouts.
Researched competitors' offerings to develop advertising campaigns that penetrated new markets.
Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
Wrote strong advertising copy for use in print materials, email blasts, social media posts and online ads.
Developed presentations and other materials to illustrate campaign performance for use in management meetings.

Advertising Account Manager / Company Name - City, State09/2005 - 04/2009

Managed five large accounts for Boyd Gaming advertising agencies and brand advertisers.
Provided Marketing Department Heads with estimates on all hard cost advertising.
Presented engaging media packages and advertising options.
Developed scripted ad content to enhance marketing strategies.
Media Buying for online, niche publications, newspaper inserts and ads, and related printed products.
Helped Marketing Department heads design and layout spec ads.
Developed spreadsheets to track bi-monthly deadlines, billings, contracts, and subcontracts.
Opened all property creative for design using the company's Advertising Software for the five properties serviced. This applied to all in house signage, digital, outdoor and print ads.
Managed the Advertising for all new properties acquired by Boyd Gaming for rebranding.

Education and Training

Columbus State University - City, State05/2005Bachelor of Arts: Communication

•Major in Communication

•Coursework: Advertising Campaigns, Copywriting, Mass Communication, Theory, Research Methods, and Rhetoric

•Minor in Spanish

•Dean's List Honoree 2001-2005

Languages

English: Fluent
Spanish: Fluent

Resume Overview

School Attended

Columbus State University

Job Titles Held:

Marketing Manager
Advertising Manager
Advertising Account Manager

Degrees

Columbus State University - City, State 05/2005 Bachelor of Arts : Communication

Marketing Manager Resume Example

Resume Score: 80%

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