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Marketing Manager Resume Example

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MARKETING MANAGER
Accomplishments
  • Board Member | Board Officer | Volunteer Bloomfield Main Street (d/b/a Chamber of Commerce), Bloomfield, IA 1992 - 2009 Capitalized on the opportunity to restructure the organization's committee and develop and implement a popular annual fundraising program that resulted in a 30% increase in funding and 25% increase in membership.
  • Directed a results-focused promotions committee in developing a high-profile fall festival that effectively incorporated the key cooperation of community organizations and businesses, as well as city and county leaders.
  • Raised $17,500 for new Christmas lights and displays via solid volunteer commitment and top fundraising methods.
  • Marketing Manager Bloomfield Communications, Bloomfield, IA 1993 - 2003 Played a vital role in directing sales and production departments, including building and sustaining profitable newspaper operations by developing and implementing the marketing department's comprehensive business plan.
  • Drove business growth by recruiting, training, mentoring, and managing top-performing sales / production teams.
  • Expertly developed forecasts regarding sales revenue, circulations, and production costs to meet or exceed goals.
Experience
Marketing Manager
January 2014 to Current Des Moines, IA
  • Personally developed a strategic marketing plan to introduce a new physician's clinic in the target market and ultimately provided 85% growth in the market within only the first 6 months; program included use of radio and television broadcast, print media, direct mail, social media, cinema advertising, billboard, and key digital signage.
  • Increased awareness of diabetes and heart disease prevention / management, weight management, and increased activity by developing a targeted marketing plan to improve health and wellness in the Davis County area.
  • Decreased the marketing budget by 35% while increasing the exposure to the facility brand and services by 50% through the use of negotiations, improved public relations, and use of various community events and programs.
  • Coordinated and executed development of community and regional health fairs to provide reduced price health screenings, free screenings, and health information (e.g.
  • general health; children's, men's, and women's health).
  • Restructured Hospital Auxiliary program to achieve a 90% growth in revenue produced in the organization's retail gift shop and 75% growth rate in volunteer base, as well as additional funding worth $85,000+ for facility needs.
  • Secured $200,000+ as liaison for a Hospital Foundation to provide additional services, equipment, and education.
  • Successfully developed an internal communications program to develop a stronger connection between hospital staff and the hospital CEO, as well as the board; program encompassed a weekly newsletter produced by the marketing department which was efficiently delivered by the hospital CEO, digital signage, and external website.
  • Developed facilities plan for addressing public during a disaster and served as the Public Information Officer (PIO).
  • Professional Synopsis Strategically steer profit-focused local marketing initiatives for 28 H&R Block locations throughout the metro and surrounding areas, including developing local marketing plans, coordinating and executing special events, handling leads generation and new business development, and training office managers in marketing best practices.
Marketing & Development Leader
January 2003 to January 2014 Davis County Hospital － Bloomfield, IA
  • Utilized broad scope of industry knowledge toward directing forward-thinking marketing initiatives, including developing and disseminating internal and external communications, advertising messages, and public relations programs while serving as an integral liaison to facilities' auxiliary and foundation to maximize bottom line results.
Marketing & Development Leader
January 2003 to January 2014 Kathi Scott Davis County Hospital － Bloomfield, IA
  • Secured grant opportunities for the facility, as well as securing additional funding through community fund drives.
  • Conducted extensive marketing analysis regarding the healthcare destination of residents in the facilities' target market, and further utilized core data to effectively develop a facility strategic plan and extensive marketing plan.
  • Optimized operations success by recruiting 2 General Surgeons, 2 Internal Medicine Physicians, 3 Family Medicine Physicians, and 2 Nurse Practitioners in a rural Critical Access Hospital for an average 80%+ success rate.
Education
Bachelor of Arts : Business / Marketing Buena Vista University Business / Marketing
Associate of Arts Indian Hills Community College
Completed Professional Business / Marketing Internship with Mercy Medical Hospital, Des Moines, IA Microsoft Office Suite | Adobe Photoshop | Adobe InDesign | IBM SSPS | Lifecycle Project Management
Professional Affiliations
Member, Foundation Professionals for Iowa Hospitals Member, Davis County Child Abuse Prevention Council Member, Iowa Society for Healthcare Marketing & Public Relations
Skills
Adobe Photoshop, advertising, broadcast, budget, diabetes, direct mail, directing, disease prevention, special events, Family Medicine, IBM, Adobe InDesign, Internal Medicine, marketing analysis, marketing plan, marketing plans, marketing, market, Access, Microsoft Office Suite, office, negotiations, new business development, newsletter, print media, profit, Project Management, public relations, radio, recruiting 2, retail, strategic, strategic marketing, television, website
Additional Information
  • Main Street "Volunteer of the Year" | Optimist Club "Friend of Youth" Award
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Resume Overview

Companies Worked For:

  • Davis County Hospital
  • Kathi Scott Davis County Hospital

School Attended

  • Buena Vista University
  • Indian Hills Community College

Job Titles Held:

  • Marketing Manager
  • Marketing & Development Leader

Degrees

  • Bachelor of Arts : Business / Marketing
    Associate of Arts
    Completed Professional Business / Marketing Internship with Mercy Medical Hospital, Des Moines, IA Microsoft Office Suite | Adobe Photoshop | Adobe InDesign | IBM SSPS | Lifecycle Project Management

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