Proficient to advanced understanding of the following programs: FileMaker Pro, SPSS, WordPress, HubSpot, Wix, MailChimp, SurveyMonkey, InDesign, Photoshop, Google Analytics, WhatCounts, Qualtrics, Marketo, Salesforce, Hootsuite, and Microsoft Office Suite
HubSpot Certified in Inbound Marketing & HubSpot Marketing Software
Marketing Manager08/2015 to Current
On-site: A vision care company that delivers eye exams to businesses via state-of-the-art mobile vision centers.
2020 On-site has more than 300 corporate clients across Boston, Atlanta, and Chicago, and has served over 15,000 patients.
More than doubled the amount of Marketing Qualified Leads to a sales team of 8 reps.
Grew social media following by an average of 68% across 4 channels: LinkedIn, Twitter, Facebook, and Instagram, including running 1-5 paid social campaigns a month.
Spearheaded organic SEO initiatives - inserting keywords into page titles, alt image text, meta descriptions, and URLs to increase visibility; resulted in 8 keywords ranking in the top 10 search results (previously only 1 keyword ranked).
Assumed project management role for a website redesign; oversaw design, built web pages, and provided copy and content.
Ran 1-5 lead gen email campaigns for the sales team per month, including copywriting, list management, analysis and follow-up.
Used HubSpot for social monitoring, social publishing, nurturing leads, capturing leads (landing pages and lead forms), housing content, keyword analysis, email campaigns, website hosting and editing, and blogging.
Built 2020's first blog; authored between 1 and 5 blog posts per month.
Generated an average of 6 MQLs per event for about 10 major tradeshows/conferences per year; planned and managed all events including developing and preparing materials, organizing personnel, registration, sponsorship, and speaking applications.
Built 2020's first content library; curated and authored about 15 major pieces of b2b content, including case studies, eBooks, how-to-guides and infographics.
Assumed lead copywriter duties for email campaigns, website, social media posts, marketing and sales collateral, and content.
Spearheaded the company's NPS survey - an ongoing survey of patients to gather feedback - gathered, analyzed, and reported to the company once a month on the results of (on average) 100 monthly responses.
Built and managed a 12 month marketing calendar, outlining all events, webinars, content pieces, email campaigns, blog posts, and social campaigns on the docket so the whole company had visibility into the marketing department.
Customized marketing materials using InDesign for the Customer Success team to give to their 300+ clients.
Planon Software: Planon is the leading global provider of software that supports organizations in optimizing their real estate and facilities management processes and has implemented its solutions for over 2,000 clients worldwide.
Marketing Intern06/2015 to 08/2015
Assisted in event planning, marketing, and execution for 4 b2b different tradeshows.
Developed new email and digital marketing content and implemented updates to existing email campaigns to increase open rates by 3%; used Marketo to distribute and monitor the campaigns.
Curated the weekly company update email to send to approximately 50 colleagues.
Used Salesforce to research prospective customers and follow leads as they turn into sales opportunities.
Social Media & Marketing Intern02/2015 to 08/2015 Su Escuela Language Academy
Built Su Escuela's first social media marketing plan; outlined target audience research findings, objectives, goals, timelines, implementations and action items, and key insights around relevant social media platforms and tools.
Managed Su Escuela's social media accounts on Facebook, Twitter, Instagram, LinkedIn, and YouTube; grew following by more than 50%.
Implemented edits to Su Escuela's website in order to drive 20% more organic traffic.
Created print advertisements and marketing materials for Su Escuela to disseminate both digitally and in paper form at events.
Worked with local organizations to establish community partnerships - including promoting events on a local radio station, resulting in a 10% increase in event attendance.
Assistant Client Manager07/2012 to 08/2014 Pile & Company
Boston-based management consulting firm focused on maximizing clients' internal and external marketing and advertising resources.
Curated, developed (via HTML coding) and distributed Pile & Company's daily newsletter, which highlights the latest news in the marketing and advertising industry, to over 3,000 recipients by noontime each day.
Led SEO initiatives for the company's website utilizing Google Analytics; was responsible for summarizing results and statistics for page views, keywords, visitors, etc.
and developing solutions for improving organic website traffic.
Organized logistics for client meetings, including preparing materials, arranging travel and coordinating schedules for up to 4 managers at a time.
Assumed Project Leader responsibilities for Agency Performance Evaluations - tracking schedules and deadlines, assisting in the development of surveys, testing surveys and analyzing survey results.
Confirmed references for agencies during the final decision process; contacted existing client references via phone and email and provided summary of reference feedback to management and clients to assist clients in agency selection.
Managed the administrative tasks of the company's proprietary database of agencies, Agency ComPile, consisting of over 1,600 agencies; responsible for customer service and distributing Agency ComPile's newsletters and mass emails.
Masters: Global Marketing Communications & AdvertisingAugust 2015Emerson CollegeBoston, MAGlobal Marketing Communications & Advertising Dean's Fellowship Award Recipient * Academic Award Recipient (highest GPA in graduating program
Bachelor of Arts: Spanish EconomicsMay 2012Lafayette CollegeEaston, PASpanish Economics Dean's List 2010-2012 * National Spanish Honor Society (Sigma Delta Pi) * International Honor Society for Economics (Omicron Delta Epsilon
Fluent in Spanish - Basic knowledge of the French, Greek and Arabic languages
administrative, Photoshop, advertisements, advertising, Arabic, art, Agency, b2b, Basic, conferences, content, copywriting, copywriter, CSS, client, clients, customer service, database, editing, email, event planning, facilities management, FileMaker Pro, forms, French, Google Analytics, Greek, HTML, HTML coding, image, InDesign, logistics, management consulting, marketing plan, marketing, marketing materials, marketing and sales, materials, meetings, Microsoft Office Suite, newsletters, newsletter, organizing, page, personnel, processes, Project Leader, project management, speaking, radio, real estate, research, sales, social media platforms, Fluent in Spanish, SPSS, statistics, surveys, phone, arranging travel, vision, website, web pages