In depth knowledge of all social media platforms (Instagram, Facebook, Twitter, Pinterest, Real Self, YouTube)
Google Ad words
Targeted E-mail marketing (Hootsuite & Mailchimp)
Content creation (print/digital/video)
Online presence monitoring
Video and Photo editing using Adobe Suite and Canva
Personable Marketing Manager skilled in creating compelling content for a variety of print and digital platforms. Well-versed in social media, client relations, and market analysis.
Marketing Manager, 03/2019 to 07/2020 Chad Johnson Orthodontics - Charlotte , North Carolina
Manage marketing and social media efforts for 3 practice locations (Charlotte, Concord, and Harrisburg) as well as store front location, iSmile
Maintain cohesive and consistent social media presence across all 3 accounts
Post before and afters, patient testimonials, updates, contests, educational videos and news, on our 3 social media accounts
Boost brand awareness through multi-channel marketing
Design ads for publication in local magazines, yearbooks, signage, and monthly/quarterly ads using graphic design software like Indesign, Photoshop, Canva design applications
Develop monthly, quarterly and yearly marketing plan that includes events, campaigns, sponsorships, patient appreciation events, and doctor events
Maintain content calendar
Represent at community events by designing booth, distributing marketing materials, engaging potential patients, and scheduling consults. Events include races, festivals, bridal shows, school events, health expos, charity galas etc. We participate in roughly 20 events per year
Create monthly newsletter that included news, information, and updates to our patients and clients
Create promotional materials for distribution
Monthly visitation to referring dental practices
Stay up to date on industry standards as well as new and upcoming dental offices that we can foster relationships with. This includes scheduling lunches, dropping off "goodies" and keeping open communication about mutual patients
Plan and execute annual parties for referring dentists and their staff members as well as patient appreciation events
Monthly, and yearly referral analysis to ensure marketing efforts are generating more patients and the budget is being appropriately utilized
Marketing Manager , 07/2018 to 12/2018 Colorado Plastic Surgery Center - Denver, CO
Oversaw all social media operations at a managerial level; including daily videography of surgical/ancillary procedures, Instagram postings, Facebook engagement, Twitter, Youtube and online review portals like Real Self
Daily presence in operating room to capture surgical procedures on video for extensive Snapchat following
Increased Instagram following by 4k in under 5 months
Developed knowledge and became subject matter expert on surgical/ non surgical procedures, as well as products and treatments
Devised and deployed online marketing plans with optimized SEO, social media, PPC and viral video campaign strategies
Managed paid partnerships with reputable surgeons like Dr. Miami and Dr. Six by generating eye grabbing content to be published on their platforms
Created graphics from scratch, produced live/recorded segments, structured giveaways, and gathered patient testimonials for publishing on company website
Organized and planned in office parties and events for patients
Created digital and print content that was both educational and entertaining
Brand Ambassador, 07/2016 to 07/2018 Elsa Fine Boutique - Charlotte , NC
Acted as brand ambassador for the Charlotte, NC based boutique.
Developed key messaging, branding and positioning statements.
Implemented creative voice and media writing skills when generating posts for fashion blog as well as website content.
Utilized Instagram Hashtags, Google Ad Words, Wordpress, and Paid Promotional posts to create more social media traffic, drive sales and increase relevant clientele in the local area.
Communicated product value, quality and style to educate and entice potential customers.
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Companies Worked For:
Chad Johnson Orthodontics
Colorado Plastic Surgery Center
Elsa Fine Boutique
East Carolina University
Job Titles Held:
Newsroom Associate/Marketing Associate
Bachelor of Science : : Digital Communications and Media , 05/2017
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