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Directed and coordinated marketing activities and policies to promote products and services. Initiated market research studies and analyzed findings. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Maintained social media platforms and posted accordingly. Created original content for the blog. Created effective messaging using language, graphics and marketing collateral. Drafted and managed print, online and social media communications designed to promote company brand, image and values.
Perform specific tasks appointed by my internship supervisor. Built social media campaign to promote and market course offerings. Design online promotional campaigns utilizing social media applications. Gather marketing content from students and instructors to be posted on social media. Exercise efficient organizational skills while managing multiple projects. Initiate market research studies and analyze findings. Direct and coordinate marketing activities and policies to promote products and services.
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