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marketing intelligence manager resume example with 10+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Summary

Experienced Marketing Professional with proven skill set in market research, analytics, customer insights and cross-functional leadership

Experience
Marketing Intelligence Manager, 08/2014 - Current
Ferrero Merrillville, IN,
  • Drive data driven decision making by Field Marketing teams with complex analytics and marketing intelligence including business planning and forecasting.
  • Spearheading large market research studies demonstrating vendor management skills and cross-functional leadership.
  • Partner with leadership team in the Annual marketing planning process with business analytics enabling the development of specific and measurable marketing initiatives.
Market Intelligence Analyst, 08/2014 - 07/2014
Arrow Electronics Inc, Foothill Ranch, CA,
  • Analyzed marketing strategies in various geographies by measuring market-specific metrics and providing input on effective marketing and communications strategies to solution/product marketing.
  • Subject matter expert in competitor intelligence- Led deep dive competitor analyses (competitor profiles, strategies, market position and capabilities) to feed into product development/management and go-to-market campaigns.
  • Involved in the Voice of the Customer assessment by conducting customer insight analysis through surveys, focus groups, conjoint studies to support product feature/design/pricing decision making.
  • Developed and implemented Market Intelligence best practices in New Product Development (NPD) with thorough understanding of NPD.
PLSG Associate, 05/2011 - 06/2011
Reonomy New York, NY,
  • Analyzed the $120 billion medical device industry vertically, detailing company and product line participation to help predict acquisition strategies and uncover areas for start-up investment.
  • Led due diligence on start-up technologies by studying IP and regulatory issues, to provide recommendations for strategic investments by PLSG.
Strategy Consultant (part-time), 2011 - 03/2011
GLAXOSMITHKLINE City, STATE,
  • Conducted market opportunity assessment to evaluate potential secondary indicators for a drug in Phase 3 clinical trials and recommended development and go-to- market strategies.
Market Analyst Intern, 10/2014 - 04/2014
PRECISION THERAPEUTICS INC City, STATE,
  • Executed customer segmentation to develop positioning and targeting strategies for new drug response biomarkers that facilitate personalized oncology treatment, in addition to market research and analytics.
Education
Master of Science: Biotechnology and Management, Expected in 2011
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Carnegie Mellon University - Pittsburgh, PA
GPA: GPA: 3.6/4.0
Status -
Bachelor of Technology: Biotechnology, Expected in 2009
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Vellore Institute of Technology - , TamilNadu
GPA: GPA: 3.6/4.0
Status -
Skills

Microsoft Office Suite, Vovici, Tableau, Minitab,SPSS, Sawtooth

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Resume Overview

School Attended

  • Carnegie Mellon University
  • Vellore Institute of Technology

Job Titles Held:

  • Marketing Intelligence Manager
  • Market Intelligence Analyst
  • PLSG Associate
  • Strategy Consultant (part-time)
  • Market Analyst Intern

Degrees

  • Master of Science
  • Bachelor of Technology

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