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Dynamic marketing professional with more than 8 years in the communication and public relations/marketing industries.Highly successful track record in designing and implementing marketing campaigns that effectively reinforce and build brand images. Strong client relations background, event management, and planning agendas. Establish outstanding ability to balance priorities, meet tight deadlines and produce quality work.
Demonstrated success record in:
- Event planning, corporate communications, government relations and social media.
- Distilling value, overcoming objections and initiate action.
- Experienced with both agency and corporate strategies in tactics for television and radio.
- Seasoned with a comprehensive record of initiative and success in campaign management, team leader, written/verbal communicator, and project management within environments from small projects to large-scale.
Core Competencies:
- Team Leadership/Management Multi-media Marketing Crisis Communications.
- Corporate Presentations, Advocacy, Internal Communications Competitive/Strategic Planning.
- Community Outreach and Grassroots Project Management.
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- Initiated a public relations campaign for a non-profit on a tight budget, raising over $9,000.
- Launch Girls and Guys Rock Louisiana program empowering youths through education and community involvement.
- Led Gyrodata to receive the Fin, Fur, Feather Award in 2015.
- Successfully created a community base organization Girls and Guys Rock Louisiana.
- University of Louisiana Lafayette Academic Dean's List
- Sigma Gamma Mu Communication Honor Society
- 2009 Third Runner-up for Miss Louisiana USA and 2010 Third Runner-up for Miss Gulf Coast Louisiana USA.
- Louisiana Layboard member for the Ladies Auxiliary.
University of Louisiana at Lafayette - Lafayette, LA
Minor in Business Administration
Willis Towers Watson – North Canton, OH,
Identified, developed and executed marketing strategies based on knowledge of company objectives and market trends.
Selected Accomplishment:
- Established and maintained cooperative relationships with representatives of community, clients and stakeholders.
- Expanded product and company recognition in the national press to support the sales and marketing teams.
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
- Served as liaison for community base organizations, advocacy for establishing energy educational programs and evaluating master service agreements (contracts) for legal. Manage all campaign aspects: planning, budgeting, advocating, and media.
G4s – San Antonio, TX,
Manage corporate marketing and communications functions, overseeing a new hospital construction of $2M budget and 4 member team. Implemented new PR campaigns that focus on direct brand management, social media, corporate positioning, advertising and sales.
Selected Accomplishments:
- Within one year, developed and executed marketing and social media campaigns by launching a $2M new hospital project and achieving a 55% increase in patient referrals.
- Increased 60% of social media marketing that transform the website of OLOL as the leading regional hospital in Louisiana.
- Direct all event materials including promotional flyers, brochures, banners and direct mail for events to identify and capitalize on unmet market needs.
- Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. Revamped PR campaign materials: press release, media booklets, press day events and edit content on hospital's website, www.lourdesrmc.com.
Lafayette Community Health Care Center – City, STATE,
Developed a PR campaign for award winning non-profit clinic to increase communication flow within the Lafayette community and collaborating with area hospitals to identify the clinics benefits.
Selected Accomplishments:
- Promoted to manage a successful coordination, completion and delivery of the team's campaign plan that expanded client base by 70% in two years.
- Led a staff of 4-5, including team's work schedule, deadlines and budget ending the year average of 10% under budget.
- Managed advertising campaigns from brand platform, community research, and PSA (television and radio).
- Project manager, charged with identifying and analyzing internal and external issues affecting the agency and implementing overall success of the campaigns goal.
- National Association of University Women
- Houston Area Urban League Young Professionals
- Greater Lafayette Chamber of Commerce
- President/Founder of Girls and Guys Rock Louisiana
- National Black Public Relations Society
- Sigma Gamma Mu Honor Society
- Participated in CNN and Essence: Reclaiming the Dream in New Orleans 2008
- Co-Chair for the March of Dimes Signature Chefs Silent Auction Gala
- Media Coordinator for the hit stage play "Makeup 2 Breakup" by Temetria Charles
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School Attended
- University of Louisiana at Lafayette
Job Titles Held:
- Marketing/ Government Relations
- Marketing Coordinator
- Account Executive
Degrees
- Bachelor of Arts
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