Skilled, enthusiastic, creative, innovative, self-starter, with a solid record of accomplishment in planning, managing, and marketing recruitment events for Ascension. Adept at developing data-driven strategies to market events that align the local market voice to reflect the One Ascension direction and position.
Skills
Project Planning
Marketing
Training
Problem-solving
Process Improvement
Web Site Content Creation
Adobe PhotoShop
Branding
Social Media
Campaign Development Experience
Experience
Marketing Events Specialist, 02/2018 to Current Arrow Electronics Inc, – Syracuse, NY,
Conducts strategy sessions (kick-off calls), and develops recruitment event plans in collaboration with the market ITS Partner, Talent Advisor and Recruitment Talent Manager(s).
Writes and creates event marketing materials that ensures all communications are consistent, accurate and appropriate to support the organization's identity and further its strategies and mission from all ministries.
Develops and creates marketing content, to promote events such as flyers, email campaigns, social media posts, and text messages.
Tracks marketing metrics for all events In FY19 and FY20 led over 260 strategy sessions collaborating across multiple markets to develop and implement event marketing plans, resulting in over 2,000 interviews, over 950 offers, and over 750 hires.
Strategically analyzes and realigns promotional efforts throughout the course of the pre-event launch to ensure high RSVP and attendee rates.
Collaborates with national teams, as appropriate to help drive awareness for events and gain for RSVPs such as creating LinkedIn Ads, Nexxt Campaigns, organic social media posts, and more.
Operates as a consultative subject matter expert in technical hiring tools such as Brazen, Oleeo, and iCims.
Collects and analyzes data and budgets to support local event marketing and make strategic recommendations.
Recruitment Marketing Coordinator, 01/2017 to 02/2018 Amazon.Com, Inc. – Virtual Location - Indiana, IN,
Worked with a team to develop strategic marketing plans for over 90 on-site and virtual events in 2017, yielding over 400 hires; marketing tactics included crafting email campaigns and templates, coordinating social media ads, researching niche job boards, packaging text/imagery for organic social media posts, obtaining list of past applies and securing earned media.
Crafted email campaigns based on best practices, which included developing an email communication strategy for the Ascension Talent Community to ensure a consistent touch-point with this audience; average opt-ins per week: 87; 64 candidates converted into hires over a 5-month period.
Office Manager, 07/2015 to 11/2016 Reingold – Raleigh, NC,
Tracked and prepared invoices for accounts payable and communicated statuses with vendors as requested.
Prepared and sent customers documentation as requested by sales, customer service and external customers.
Coordinated shipping documents with warehouses, trucking vendor and customer service in preparation for invoicing.
Marketing Coordinator & Graphic Designer, 03/2013 to 07/2015 Florida Cancer Specialists, P.L. – Frankfort, KY,
Coordinated with all departments to develop marketing plan and specific materials which supported that plan.
Developed and implemented Schlitz Audubon's annual marketing plan including budgets, timelines, and specific plans for special events and programs.
Created awareness of the Center among key market segments in the community.
Edited and wrote marketing communications, which included : website, eNews, quarterly articles, collateral materials, and social media channels including Facebook, Twitter, and Instagram.
Graphic Designer / Marketing Specialist , 09/2011 to 09/2012 Guardian Credit Union – City, STATE,
Responsible for the design, copy, and editing of brochures, newsletters, press releases, and any other marketing materials.
Maintained and updated all social media channels.
Maintained and updated all internal forms, campaign and marketing pieces as needed and marketing department records and budgets.
Responsible for oversight and maintenance of the Internet and Intranet sites.
Developed and coordinated distribution of internal marketing communications, assisting branch offices with displays and marketing materials, and keeping branches updated with all marketing related materials.
Coordinated efforts of staff, vendors, agencies and the media to achieve marketing objectives. Obtained bids for all phases of the production of marketing materials. Placed production printing orders and monitored the quality of the deliverables.
Conducted research activities as necessary; including member surveys, rate and fee surveys.
Promoted the Credit Union image and growth in the local community through participation in organizations and programs as well as coordinating internal and external Credit Union promotional programs/activities/events.
Coordinated activities for annual meetings, special meetings and seminars relating to Credit Union business.
Communicated marketing promotions and services to internal and external members to increase awareness and product penetration.
Education and Training
Bachelor of Arts: Graphic Design, Expected in 01/2005 University of Wisconsin - Stout - Menomonie, WI GPA:
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