Enthusiastic results driven sales and marketing
professional with proven track record of successful planning and execution of
marketing campaigns, trade shows, conferences and events. Recognized for exceptional
organizational, attention to detail, and interpersonal and communication skills.
01/2014 to 03/2017
Marketing & Events ManagerPark Place International, LLC － Marlborough, MA
Collaborated closely with Director of Marketing in the development and execution of all demand generation activities including email campaigns, events and webinars.
Created event focused marketing materials and communications to drive attendance.
Co-Planned, managed and executed successfully company re-brand from Park Place International to CloudWave, while ensuring consistent brand identity.
Planned and executed all aspects of trade shows and customer events from venue, booth design, furniture, signage, AV, catering, etc., while meeting all deadlines, and tracked all expenses to manage budget.
Interfaced with Sales to provide required marketing support as needed.
Planned, monitored and managed partner programs to ensure compliance requirements for education/certification, application renewals and execution of activities for initiative-based funding.
Applied for, claimed and tracked payment of co-marketing and market development funds.
Fostered strong business relationships with internal cross-functional teams, partners, and customers.
01/2012 to 01/2014
Marketing CoordinatorNavin, Haffty & Associates － Westborough, MA
Supported Business Development and Service Delivery with preparation of proposals, statements of work, master service agreements & presentations.
Prepared weekly sales forecasts reports and quarterly KLAS submissions.
Planned and managed all aspects and logistics for trade show and events with attention to detail.
Conducted competitive research.
Created and maintained content for corporate website, as well as SharePoint sites for Business Development & Marketing.
Created and maintained Consultant Profiles.
Assisted in the creation and development of promotional and marketing collateral.
01/2009 to 01/2011
Segment Marketing Senior Advisor/MEDITECH LiaisonDell, Inc Perot Systems － Canton, MA
Developed, managed, and maintained relationships at all levels within MEDITECH by leading and driving improvements in communications and processes, and expediting issues to resolution.
Worked collaboratively with MEDITECH to develop co-marketing events.
Coordinated and supported marketing strategies and lead generation campaigns to support Sales.
Planned, managed, and promoted major marketing events and seminars, including speaking involvement, pre-event prep and event post-mortems.
Organized ongoing education training session with MEDITECH and Dell respectively.
01/2007 to 01/2009
Marketing Communications Manager/MEDITECH LiaisonPerot Systems JJWild － Canton, MA
Played a key role in the brand transition from JJWild to Perot Systems to ensure all products, services, and collateral conformed to brand identity.
Developed event planning strategy with Senior Management to support overall corporate goals and objectives.
Worked collaboratively with partners to develop and execute joint targeted marketing campaigns.
Prepared and maintained annual marketing budget.
Responsible for production of all marketing materials and communication vehicles to position company offerings.
Nominated by Senior Management to be Cultures and Values Champion - drove and managed action plans to improve employee satisfaction.
01/1984 to 01/2007
Marketing Services Manager/MEDITECH LiaisonJJWild Inc － Canton, MA
Supported Sales Team by providing effective sales tools to help increase revenues, and enhance perception of the company (presentations, collateral and website).
Played key role in executing communication efforts of acquisition of JJWild to Perot Systems to employees, MEDITECH, customers, and business partners.
Supported the planning and execution of industry events and sales programs.
Managed all partner/Market Development Funds and ensured compliance to rules and guidelines.
Initiated and drove first fund raising programs within organization.
Identified, attracted, qualified and recommended suitable talented consultants through database research, Linkedin, networking and referrals.
Managed recruitment process including pre-screening, scheduled interviews, technical skills assessment and evaluation, and reference checking.
Documented and updated activity in resource database to maintain strong sourcing network.
Coordinated external marketing efforts through Linkedin, MEDITECH Connect, and Bullhorn to represent the company's needs and position.
Managed, coordinated all efforts, and generated content for new company website.
Served as a member of Service Excellence Committee promoting Company's visions and values.
Director of Installed Base Sales, Regional Sales Manager, National Accounts Manager
Managed sales activities to increase sales and ensure highest level of customer satisfaction.
Hired, trained, and managed team of six, plus 2 Sales Administrators.
Assisted in developing marketing strategies and sales campaigns.
Created and maintained contact management database which served as a key foundation for the company as they transitioned focus to solely servicing MEDITECH hospitals.