Performance-focused, dynamic, and results-driven professional challenge-lover with broad-based experience in Revenue Management in Hospitality Industry Studies; complemented with strong educational background. Equipped with outstanding competency in optimizing revenues and campaigns to develop pricing strategies. Acknowledged for unwavering commitment in providing exceptional market research analysis to fully identify current performance, market opportunities, new media and distribution channel trends, and popular hospitality industry topics. Known for solid commitment to working and professional standards, as well as in conforming to ethical professional practices and regulations. Well-defined communicator; multilingual in English and Mandarin.
Strong research skills
Excellent time management
Adaptability and responsiveness
Revenue generation and management
Budgeting and cost control
Social and new media
Special events planning
Marketing & Event Intern, 10/2014 to Current Indiana Market & Catering – New York, USA, NY
Implemented of marketing materials and newsletters as well as advertising campaigns among NGOs.
Designed and spearheaded social media marketing campaigns on Facebook, Twitter, and YouTube, while monitoring the impacts of digital marketing activities on brand awareness.
Assisted director of event planner the event marketing and planning.
Revenue Management Project, 03/2014 to 05/2014 Loews Regency Hotel – New York, USA, NY
Applied broad revenue management knowledge in increasing Loews Regency Hotel revenue.
Analyzed the market positioning of the Loews Regency via analysis of STR report and pricing box tool.
Identified potential markets that affect the product demand through analysis of STR report and customer demographics and behaviors.
Developed 2014&2015 Revenue Plan for Loews under the negotiation with the Loews Regency Directors.
Achieved Revenue Total Gain in 2015 by launching pricing strategies and product packages strategies.
Career Highlights Worked in partnership with the managers and directors in Loews Regency Hotel with speaking engagement campaigns while recognizing emerging demand trends through product market research.
Marketing Strategy Project, 03/2014 to 05/2014 InterContinental Times Square – New York, USA, NY
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Developed a 3-yare marketing plan for InterContinental Times Square and social media plans on Twitter, Facebook, Integram, and YouTube to effectively promote upcoming premieres.
Production Coordinator, 10/2013 to 01/2014 NYC Pocket, Travel & in Japanese Guides – New York, USA, NY
Facilitated comprehensive marketing and industrial research and competitive assessment.
Edited and launched product packages for NYC Pocket travel guide of Jan-Feb 2014 period.
F & B Intern, 07/2012 to 08/2012 Yushengyuan International Hotel – Dalian, China
Provided an elevated customer experience to generate loyalty.
Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
Effectively communicated with and supported administrative teams on a daily basis.
Successfully acquired an average of 500 new customers per month, generating a 2% growth in revenue.
Team Leader, 09/2010 to 03/2011 AIESEC DUT – Dalian, China
Conducted global business market research analysis and design Exchange product packages.
Launched promotion programs among university students in Dalian, China.
Matched two candidates with the desired positions in Japan for 6-month internships.
Master of Science: Hospitality Industry Studies Revenue Management, Current New York University - New York GPA: GPA: 3.4
Recipient of Hospitality Management Scholarship
Coursework in Revenue Management, Pricing Strategies, New Media and Distribution Channels, Marketing Strategies, Hotel Operational Analysis, Hospitality Finance, etc.
Bachelor of Tourism Management: Finance and Economics, 7 2013 University of Surrey - Dalian, Surrey GPA: GPA: 3.4
Recipient of Academic Champion Scholarship
CourseworkS in Politics and planning, Tourist Behavior, Destination Marketing, Entrepreneurship and event management, Information System Management, Business Law, Corporate Finance, Project Management, etc.
Relevant Courses: Statistics, Micro-economics*Macro-economics, Business English, Business mathematics, etc.
CFA Level 1 candidate: 6 2015 GPA: Hospitality Management Scholarship 2013-2014 Best Team Leader in AIESEC DUT 2011/2012 Academic Champion Scholarship 2010/2011 Learning Progress Scholarship 2010/2011 Best Writer Award 2009/2010
Recipient of Learning
Business English, Business mathematics, etc.
advertising, Business English, Business Law, Chinese, competitive, Corporate Finance, customer service, economics, fluent English, event management, event planner, Finance, Team Leader, director, marketing plan, Marketing Strategies, marketing and planning, market positioning, market research, marketing, marketing materials, mathematics, Excel, Exchange, Microsoft Office, Power Point, Word, negotiation, New Media, newsletters, Operational Analysis, Pricing, Project Management, promotion, speaking, research, Statistics
LEASERSHIP & TEAMWORK ACTIVITIES President of Development Leadership Day, AIESEC DUT * Dalian, China 03/2011-05/2011 Launched marketing projects for the conference and Involved 11 famous local media reporters. Establish a Rapid Talent Pool Cooperation with 35 enterprises in 2 months.* * Achieve*40,000 forum sponsorship of conference attracting 450 students participates in the conference.
WWOOF in Australia (World Wide Opportunities on Organic Farms) *Australia 12/2012-01/2013
*Offered help to organic farmers who were struggling with climate change and limited labor forces
Master of Science : Hospitality Industry Studies Revenue Management , Current Bachelor of Tourism Management : Finance and Economics , 7 2013 Relevant Courses: Statistics, Micro-economics*Macro-economics, Business English, Business mathematics, etc.
CFA Level 1 candidate : 6 2015
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