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Marketing Director Resume Example

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Kelli
Miller
Professional Summary

Savvy marketing communications professional with a wide-ranging background and over 20 years of experience in marketing and executive communication, employee engagement, project management, and branding. Strategic decision maker successful at establishing clear objectives for team members and enforcing deadlines and budgets to keep projects on track.

Skills
  • Market Research
  • Media Relations
  • Event Management
  • Strategic Partnerships
  • Analytics and SEO
  • Competitive Analysis
  • Campaign Management
  • Strategic Planning
  • Stakeholder Relations
  • Budgeting
  • Project Management
  • Market Planning and Execution
  • Brand Building
  • Research and trend analysis
  • Business planning
Technologies
  • Microsoft Office
  • Adobe Creative Suite
  • LinkedIn Advertising
  • Hootsuite
  • Hubspot
  • Mailchimp
  • Eventbrite
  • Microsoft Dynamics
  • Salesforce
  • Google Ads, Data Studio, and Analytics
  • Jira
  • Trello
  • Basecamp
Affiliations
  • Founder Institute
  • American Marketing Association
  • Pittsburgh Venture Capital Association (former marketing advisory board member)
  • Professional Services Marketing Association (former president)
Education
Indiana University of PennsylvaniaCity, StateBachelor of Arts: Journalism
Work History
Company Name- Marketing Director
City, State09/2018 - 09/2020
  • Established company's first annual marketing plan, budget, and timeline.
  • Successfully launched multiple events with 5-350 guests in event spaces within office and building.
  • Collaborated with sales team and designers to create promotional materials like pitch decks, case studies, etc.
  • Developed content calendar for use on website, social, and sales support.
  • Worked with product owners and clients to create case studies, blog posts, whitepapers, and more.
  • Created and managed client product launches, including pre- and post-launch tasks.
  • Collaborated with product owners and teams for marketing-related project activities.
  • Maintained and nurtured partnerships with local entrepreneur community.
  • Managed new website project, including vendor relations, content creation, and review process.
  • Partnered with sales leadership on creation and maintenance of paid digital advertising.
  • Managed company accolade submission process for regional awards.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
Company Name- Marketing Director
City, State03/2017 - 09/2018
  • Developed marketing foundations for new CRM and digital marketing solutions.
  • Created company-wide and individual email templates, landing pages, and other digital assets.
  • Established protocols for student lifecycle, from marketing to course follow up practices.
  • Educated management on digital marketing best practices, including production of cheat sheets and brief on-demand video tutorials.
  • Provided marketing guidance and support for account management team.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Rebranded website for better user experience.
  • Developed social media strategy and calendar.
  • Improved social media following by 20%.
  • Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
  • Completed in-depth reviews of market conditions and customer preferences for enterprise education products.
Company Name- Marketing Manager
City, State01/2015 - 12/2016
  • Increased social media exposure by nearly 50% through regular social campaigns.
  • Launched numerous nurture and drip campaigns through marketing automation system to reach thousands of net new prospects.
  • Improved company awareness through launching of marketing best practices.
  • Transformed promotional literature, sales collateral, proposals and presentations.
  • Developed successful event strategy, resulting in expanded brand awareness across U.S., and 40% increase in event-related sales leads.
  • Established strategic partnerships with regional technology and marketing member organizations to create new connections, promote organization as industry thought leader, and generate leads.
  • Nurtured marketing relationships with solution partners including Microsoft and Salesforce, resulting in awarding of elite, national partner designations and invitations to present at international conferences.
  • Authored accolade submissions that landed organization on multiple "Solution Provider of Year," "Best Places to Work," and "Largest Consultancy" lists.
Company Name- Director of Marketing & Business Development
City, State07/2005 - 12/2014
  • Launched firm re-brand, including new logo, website, and collateral.
  • Designed and implemented annual marketing plan and budget, including SWOT analysis and quarterly reviews.
  • Developed client relations program, including client satisfaction surveys, client development activities, and special events.
  • Directed annual cocktail reception in NYC, hosting over 500 state government officials and business leaders.
  • Supervised firm's RFP protocol process including writing and producing proposals for new business, resulting in over 300 proposals, generating regular increases in net new clients and millions of dollars in revenue.
  • Oversaw all firm communications activities including internal and external communications and public relations efforts, using technology such as Constant Contact, MailChimp, Eventbrite Expanded marketing department to support new practices and geographies and managed numerous marketing communications staff.
  • Developed new practice area process including internal training component, business development tactics, client communications, social media, and public relations.
  • Launched numerous social media campaigns and managed attorney teams to showcase thought-leadership across practices.
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Resume Strength
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Resume Overview

School Attended

  • Indiana University of Pennsylvania

Job Titles Held:

  • Marketing Director
  • Marketing Manager
  • Director of Marketing & Business Development

Degrees

  • Bachelor of Arts : Journalism

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