marketing director resume example with 14+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - - -
Professional Summary

Savvy, self-directed marketing communications professional with a wide-ranging background and over 20 years of experience in marketing and executive communication, employee engagement, and branding. Strategic decision maker skilled at establishing clear objectives for team members and enforcing deadlines and budgets to achieve business goals.

  • Brand Development and Standards
  • Social Media Management
  • Market Research
  • Media Relations
  • Event Management
  • Strategic Partnerships
  • Marketing Automation
  • Analytics and SEO
  • Competitive Analysis
  • Campaign Management
  • Strategic Planning
  • Client and Stakeholder Relations
  • Budgeting
  • Project Management
  • Visual Storytelling
  • Founder Institute
  • American Marketing Association
  • Pittsburgh Venture Capital Association (former marketing advisory board member)
  • Professional Services Marketing Association (former president)
Expected in to to
Bachelor of Arts: Journalism
Indiana University of Pennsylvania - Indiana, PA
Work History
09/2018 to 09/2020
Marketing Director Department Of Defense Greenville, SC,
  • Established company’s first annual marketing plan, budget, and timeline.
  • Increased MQLs by 50% in first year.
  • Collaborated with internal teams to improve authored content by 20% over 2-year period.
  • Implemented first digital advertising campaign.
  • Executed marketing campaigns to increase branding exposure, customer traffic, and sales.
  • Planned and organized company-hosted conferences and events via collaboration with internal stakeholders and outside services suppliers.
  • Developed content calendar for use on website, social, and sales support.
  • Worked with product owners and clients to create case studies, blog posts, whitepapers, and more.
  • Created and managed client product launches, including pre- and post-launch tasks.
  • Collaborated with product owners and teams in marketing-related client project activities.
  • Maintained and nurtured partnerships within local entrepreneur community.
  • Led new website project, including vendor relations, content creation, and review process.
  • Partnered with sales leadership on creation and maintenance of paid digital advertising.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to clients.
  • Partnered with internal stakeholders to define marketing program requirements.
  • Worked with internal stakeholders to consistently achieve KPIs.
03/2017 to 09/2018
Marketing Director Department Of Defense Langley Afb, VA,
  • Developed marketing foundations for new CRM and digital marketing solutions.
  • Created company-wide and individual email templates, landing pages, and other digital assets.
  • Established protocols for student lifecycle, from marketing to course follow up practices.
  • Educated internal teams on digital marketing best practices, including production of cheat sheets and brief on-demand video tutorials.
  • Provided marketing guidance and support for account management team.
  • Rebranded website for better user experience.
  • Developed social media strategy and calendar.
  • Improved social media following by 20%.
01/2015 to 12/2016
Marketing Manager Aderant Holdings, Inc Denver, CO,
  • Increased social media exposure by nearly 50% through regular social campaigns.
  • Launched numerous nurture and drip campaigns through marketing automation system to reach thousands of net new prospects.
  • Improved company awareness through launching of marketing best practices.
  • Transformed promotional literature, sales collateral, proposals and presentations.
  • Developed successful event strategy, resulting in expanded brand awareness across U.S., and 40% increase in event-related sales leads.
  • Established strategic partnerships with regional technology and marketing member organizations to create new connections, promote organization as industry thought leader, and generate leads.
  • Nurtured marketing relationships with solution partners including Microsoft and Salesforce, resulting in awarding of elite, national partner designations and invitations to present at international conferences.
  • Authored accolade submissions that landed organization on multiple "Solution Provider of Year," "Best Places to Work," and "Largest Consultancy" lists.
07/2005 to 12/2014
Director of Marketing & Business Development Leech Tishman Fuscaldo & Lampl LLC City, STATE,
  • Launched firm re-brand, including new logo, website, and collateral.
  • Designed and implemented annual marketing plan and budget, including SWOT analysis and quarterly reviews.
  • Developed client relations program, including client satisfaction surveys, client development activities, and special events.
  • Directed annual cocktail reception in NYC, hosting over 500 state government officials and business leaders.
  • Supervised firm's RFP protocol process including writing and producing proposals for new business, resulting in over 300 proposals, generating regular increases in net new clients and millions of dollars in revenue.
  • Oversaw all firm communications activities including internal and external communications and public relations efforts, using technology such as Constant Contact, MailChimp, Eventbrite Expanded marketing department to support new practices and geographies and managed numerous marketing communications staff.
  • Developed new practice area process including internal training component, business development tactics, client communications, social media, and public relations.
  • Launched numerous social media campaigns and managed attorney teams to showcase thought-leadership across practices.

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Resume Overview

School Attended

  • Indiana University of Pennsylvania

Job Titles Held:

  • Marketing Director
  • Marketing Director
  • Marketing Manager
  • Director of Marketing & Business Development


  • Bachelor of Arts

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