, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
Professional Summary
Award-winning executive, with over 20 years of management, strategic analysis, and marketing experience. As an analytical and goal focused professional my success encompasses all new-world technology that encompasses all marketing, management, finance, and research. This includes strategic planning, behavioral targeting, operations, traditional and digital medias: SEO/SEM, social, reputation, retention, promotions, GMB, OTT/linear TV, B2B & B2C engagement. High-achieving Marketing Director offering [Number] years of progressive experience in [Industry]. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth. Skilled Marketing Director versed in driving positioning, pricing and go-to-market strategies. In-depth knowledge of market needs and trends. Talented at creating and executing acquisition and adoption initiatives.
Skills
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Work History
Marketing Director, 01/2012 - Current Hoyleton Youth And Family Services – Hoyleton, IL,
My responsibilities are to oversee the presence of all its current marketing and product initiatives, as
well as research new opportunities for long-term growth and continual success is achieved through the training, development
and management of staff and external business vendors
I have developed an overall strategic omni-channel process, along with online web and analytical reporting systems
I have
gained a deep understanding of the industry, as it pertains to the behaviors of its buyers both online and in person
I manage
each task from conception through execution, to meet the organizations long-term expectations
I have built strong alliances
and collaborate closely with all industry and B2B experts
The outcome is to increase sales, which can analytically
measurable profits directly attributable to its marketing efforts
Created opportunities in new markets through research, behavioral targeting, developing strategies, objectives, and ROI
Utilizing Analytics, increased, Score over 11%, thru impressions, SOV, CTR
Generated unprecedented sales growth over 30%, within a 6-month period, through the proficiency of research,
developing strategies, setting objectives, characteristics, demographics, forecasting, ROI, income, and past purchases
Continuous management and training of multi-department members and all outside vendors
Created a custom-tailored reputation management system
Increased SEO on search and customer satisfaction ratings
Developed geo-targeted media campaigns, utilizing data from Polk and multiple credit sources
Results showed an
increase in calls, traffic, and sales
Designed custom analytical reporting that keeps track of set, show appointments, and sold units based on data
Managed multiple social media platforms
Increased customer base by over 300% ROI
Managed a multi-department task force and achieved greater efficiency, during recessions, and pandemic cutbacks
Implemented custom analytical dealership programs and reporting, including GMB, referral and reputation management
Developed a corporate policy to monitor phone and showroom UPS
ROI strategy helped to increase sales within our
radius
Launched new brand websites, based on manufacturer requirements
Genesis achieved the accolade of being
the second highest ranked dealership in the U.S
Due to the number of visits, VDP’s viewed and conversion rates
Implemented a mobile chat/text platform
Increased users experience and conversions
Developed & executed joint marketing events and sponsorships, including Green Carbon environment, chambers, blood
drives, Toys for Tots, Feeding America, and Wounded Warriors
Negotiated multi-million contracts and sourced new products by domestically and internationally for new revenue streams
Created growth into emerging markets (Hispanic/Brazilian/Russian) through behavioral targeting utilizing multi-medias.
Owner/B2B Consultant, 01/2010 - Current Spectrum Center Corporate – Long Beach, CA,
Providing extensive management, analysis and marketing consultation services to organizations
and business professionals
Through research and development, each strategy is customized to help achieve maximum
exposure through digital and traditional medias
Research includes ROI, competitor analysis, retention, targeted market
growth, trend, and local market reports
Unique creative campaigns are utillizes digital and traditional medias, SEM/SEO,
mobile, conquest eblasts, social media, PR, networking, retention, referral, and reputation management
Within a fixed monthly budget, built a custom marketing funnel that including digital and traditional medias
Resulted in a
monthly increase of sales of over 16% each month
Contractor for Infocore, setup an online platform, using Hootsuite, to launch weekly campaigns on website and key social
media platforms
This increased leads, click-thru’s and conversions within 45 days
Multitasking, Time Management, Self Sufficient Problem Solving & Forward Thinking
Is the liaison between the client and development team
Responsibilities are to oversee all
administrative and business operations, prioritizing, communication, building strategic alliances, precise media placement of
Mni Channel medias, creative conception and production, research, brand development, public relations, networking, and
all analytical reporting
Was offered the opportunity to head up all marketing initiatives for Delray dealerships
Successfully transitioned dealer groups into the entrance of all facets of custom omni-channel marketing funnels,
including the purchasing media, setting up BDC departments, and product launches
Results generated unprecedented
traffic and sales growth, year-over-year
Responsible for overseeing all SEM/SEO, email, third-party lead, and social driving medias
This included content,
creative, spend levels and dissecting and verifying reporting and statistics
Monitored and drove project deliverables and enforce timelines
Core understanding and repororting of Analytics, conversions & KPI's (Google Analytics, Bing, Adwords & Search)
Staying on top of marketing trends, new platform technologies and opportunities for improved marketing ROI
Traveled to all accounts for monthly advertising, vendor, and product meetings
Worked closely with university athletics
Created a strategy to launch their new football stadium.
Advertising Account Manager, 01/2005 - 01/2009 ED MORSE AUTOMOTIVE GROUP – City, STATE,
Responsibilities included all aspects of marketing, advertising, financial planning, and
account management for up to twenty-one automotive dealerships in Florida and Alabama, with a total monthly advertising
budget of $500,000 – $750,000
Utilized medias: TV, radio, newspaper, magazines, direct mail, internet, sponsorships and
community involvement
Division shutdown 1/09
Outsourced to Omni Advertising who acquired my services
Raised brand awareness through consistent marketing strategies, competitor awareness and product campaign launces
Created, managed, and tracked monthly budgets for all clients, adjusting as necessary
Work closely with all managers, and staff, to get accurate reporting on all sales funnels, conversions and to differentiate
which channels are producing optimized results
Responsible for overseeing the production and approval of all traditional and digital creative
Monitored and evaluated industry coverage
Complete understanding of marketing best practices & up-to-date platforms
Researched, negotiated, implemented, and tracked all marketing activities
Continuous travel to all accounts for monthly advertising, vendor, and product meeting
Monitored factory websites content for car specials, incentives, rebates & overall marketing cohesiveness of all CRMs
vendor & Systems Integrations
Designed a luxury automotive magazine, including content, copywriting/editing, database, mailing, and tracking success.
Education
B.A.: Marketing, Expected in - - , GPA:
Google Partner and Bing Ads Accreditation, certified in Google Analytics, Google Search: , Expected in - - , GPA: American Marketing Association, Honors Society
Knowledgeable of multiple operating systems, online research tools, websites, CRMs, and social media platforms
Expert in Office365 (Word, Excel, Outlook, PowerPoint: , Expected in - - , GPA:
analytics, digital marketing with emphasis on SEM, SEO, and reputation management.: , Expected in - - , GPA: Goal oriented, intuitive thinker, with expertise in relations, planning and organization
M.B.A., Masters Business Administration: , Expected in 2000 - Florida Atlantic University - Boca Raton, FL GPA:
B.A.: International Business, Expected in 1998 - Florida Atlantic University - Boca Raton, FL GPA:
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Job Titles Held:
Marketing Director
Owner/B2B Consultant
Senior Account Executive
Advertising Account Manager
Degrees
B.A.
Google Partner and Bing Ads Accreditation, certified in Google Analytics, Google Search
Expert in Office365 (Word, Excel, Outlook, PowerPoint
analytics, digital marketing with emphasis on SEM, SEO, and reputation management.
