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marketing director resume example with 17+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Award-winning executive, with over 20 years of management, strategic analysis, and marketing experience. As an analytical and goal focused professional my success encompasses all new-world technology that encompasses all marketing, management, finance, and research. This includes strategic planning, behavioral targeting, operations, traditional and digital medias: SEO/SEM, social, reputation, retention, promotions, GMB, OTT/linear TV, B2B & B2C engagement. High-achieving Marketing Director offering [Number] years of progressive experience in [Industry]. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth. Skilled Marketing Director versed in driving positioning, pricing and go-to-market strategies. In-depth knowledge of market needs and trends. Talented at creating and executing acquisition and adoption initiatives.

Skills
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Education
, Expected in B.A. : Marketing - GPA :
, Expected in Google Partner and Bing Ads Accreditation, certified in Google Analytics, Google Search : - GPA : American Marketing Association, Honors Society Knowledgeable of multiple operating systems, online research tools, websites, CRMs, and social media platforms
, Expected in Expert in Office365 (Word, Excel, Outlook, PowerPoint : - GPA :
, Expected in analytics, digital marketing with emphasis on SEM, SEO, and reputation management. : - GPA : Goal oriented, intuitive thinker, with expertise in relations, planning and organization
Florida Atlantic University Boca Raton, FL Expected in 2000 M.B.A., Masters Business Administration : - GPA :
Florida Atlantic University Boca Raton, FL Expected in 1998 B.A. : International Business - GPA :
Work History
Hoyleton Youth And Family Services - Marketing Director
Hoyleton, IL, 01/2012 - Current
  • My responsibilities are to oversee the presence of all its current marketing and product initiatives, as well as research new opportunities for long-term growth and continual success is achieved through the training, development and management of staff and external business vendors
  • I have developed an overall strategic omni-channel process, along with online web and analytical reporting systems
  • I have gained a deep understanding of the industry, as it pertains to the behaviors of its buyers both online and in person
  • I manage each task from conception through execution, to meet the organizations long-term expectations
  • I have built strong alliances and collaborate closely with all industry and B2B experts
  • The outcome is to increase sales, which can analytically measurable profits directly attributable to its marketing efforts
  • Created opportunities in new markets through research, behavioral targeting, developing strategies, objectives, and ROI
  • Utilizing Analytics, increased, Score over 11%, thru impressions, SOV, CTR
  • Generated unprecedented sales growth over 30%, within a 6-month period, through the proficiency of research, developing strategies, setting objectives, characteristics, demographics, forecasting, ROI, income, and past purchases
  • Continuous management and training of multi-department members and all outside vendors
  • Created a custom-tailored reputation management system
  • Increased SEO on search and customer satisfaction ratings
  • Developed geo-targeted media campaigns, utilizing data from Polk and multiple credit sources
  • Results showed an increase in calls, traffic, and sales
  • Designed custom analytical reporting that keeps track of set, show appointments, and sold units based on data
  • Managed multiple social media platforms
  • Increased customer base by over 300% ROI
  • Managed a multi-department task force and achieved greater efficiency, during recessions, and pandemic cutbacks
  • Implemented custom analytical dealership programs and reporting, including GMB, referral and reputation management
  • Developed a corporate policy to monitor phone and showroom UPS
  • ROI strategy helped to increase sales within our radius
  • Launched new brand websites, based on manufacturer requirements
  • Genesis achieved the accolade of being the second highest ranked dealership in the U.S
  • Due to the number of visits, VDP’s viewed and conversion rates
  • Implemented a mobile chat/text platform
  • Increased users experience and conversions
  • Developed & executed joint marketing events and sponsorships, including Green Carbon environment, chambers, blood drives, Toys for Tots, Feeding America, and Wounded Warriors
  • Negotiated multi-million contracts and sourced new products by domestically and internationally for new revenue streams
  • Created growth into emerging markets (Hispanic/Brazilian/Russian) through behavioral targeting utilizing multi-medias.
Spectrum Center Corporate - Owner/B2B Consultant
Long Beach, CA, 01/2010 - Current
  • Providing extensive management, analysis and marketing consultation services to organizations and business professionals
  • Through research and development, each strategy is customized to help achieve maximum exposure through digital and traditional medias
  • Research includes ROI, competitor analysis, retention, targeted market growth, trend, and local market reports
  • Unique creative campaigns are utillizes digital and traditional medias, SEM/SEO, mobile, conquest eblasts, social media, PR, networking, retention, referral, and reputation management
  • Within a fixed monthly budget, built a custom marketing funnel that including digital and traditional medias
  • Resulted in a monthly increase of sales of over 16% each month
  • Contractor for Infocore, setup an online platform, using Hootsuite, to launch weekly campaigns on website and key social media platforms
  • This increased leads, click-thru’s and conversions within 45 days
  • Multitasking, Time Management, Self Sufficient Problem Solving & Forward Thinking
Taboola - Senior Account Executive
Paris, TX, 01/2009 - 01/2012
  • Is the liaison between the client and development team
  • Responsibilities are to oversee all administrative and business operations, prioritizing, communication, building strategic alliances, precise media placement of
  • Mni Channel medias, creative conception and production, research, brand development, public relations, networking, and all analytical reporting
  • Was offered the opportunity to head up all marketing initiatives for Delray dealerships
  • Successfully transitioned dealer groups into the entrance of all facets of custom omni-channel marketing funnels, including the purchasing media, setting up BDC departments, and product launches
  • Results generated unprecedented traffic and sales growth, year-over-year
  • Responsible for overseeing all SEM/SEO, email, third-party lead, and social driving medias
  • This included content, creative, spend levels and dissecting and verifying reporting and statistics
  • Monitored and drove project deliverables and enforce timelines
  • Core understanding and repororting of Analytics, conversions & KPI's (Google Analytics, Bing, Adwords & Search)
  • Staying on top of marketing trends, new platform technologies and opportunities for improved marketing ROI
  • Traveled to all accounts for monthly advertising, vendor, and product meetings
  • Worked closely with university athletics
  • Created a strategy to launch their new football stadium.
ED MORSE AUTOMOTIVE GROUP - Advertising Account Manager
City, STATE, 01/2005 - 01/2009
  • Responsibilities included all aspects of marketing, advertising, financial planning, and account management for up to twenty-one automotive dealerships in Florida and Alabama, with a total monthly advertising budget of $500,000 – $750,000
  • Utilized medias: TV, radio, newspaper, magazines, direct mail, internet, sponsorships and community involvement
  • Division shutdown 1/09
  • Outsourced to Omni Advertising who acquired my services
  • Raised brand awareness through consistent marketing strategies, competitor awareness and product campaign launces
  • Created, managed, and tracked monthly budgets for all clients, adjusting as necessary
  • Work closely with all managers, and staff, to get accurate reporting on all sales funnels, conversions and to differentiate which channels are producing optimized results
  • Responsible for overseeing the production and approval of all traditional and digital creative
  • Monitored and evaluated industry coverage
  • Complete understanding of marketing best practices & up-to-date platforms
  • Researched, negotiated, implemented, and tracked all marketing activities
  • Continuous travel to all accounts for monthly advertising, vendor, and product meeting
  • Monitored factory websites content for car specials, incentives, rebates & overall marketing cohesiveness of all CRMs vendor & Systems Integrations
  • Designed a luxury automotive magazine, including content, copywriting/editing, database, mailing, and tracking success.

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Resume Overview

School Attended

  • Florida Atlantic University
  • Florida Atlantic University

Job Titles Held:

  • Marketing Director
  • Owner/B2B Consultant
  • Senior Account Executive
  • Advertising Account Manager

Degrees

  • B.A.
  • Google Partner and Bing Ads Accreditation, certified in Google Analytics, Google Search
  • Expert in Office365 (Word, Excel, Outlook, PowerPoint
  • analytics, digital marketing with emphasis on SEM, SEO, and reputation management.
  • M.B.A., Masters Business Administration
  • B.A.

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