Marketing Director Austin, TXAmazing Exteriors/May 2016 to Current
Boise, Dallas, San Antonio, Houston).
Managed all aspects of marketing and coordinated over $1.5 million in advertising budgets.
Developed multi-market marketing program including website management, digital and traditional media placement and measurement.
Setup and implemented CRM (Salesforce) and marketing automation systems (Pardot).
Developed online and offline brand strategy to grow customer inquiries and quality website traffic.
Created and analyzed marketing and sales reports to identify trends and improve efficiencies.
Led corporate and staff meetings to communicate initiatives and improve organization.
Qualified all advertising vendors and maintained relationships with all manufacturing and marketing vendors.
Managed marketing and office employees and provided training for staff in all markets.
Digital Sales Specialist Austin, TXTime Warner Cable Media Spectrum Reach/Apr 2014 to May 2016
Partnered with local sales management in driving digital revenue through implementing strategies and coaching.
Worked on key and target account management and grew client relationships.
Analyzed digital revenue trends and campaign performances to make optimization recommendations.
Collaborated with enterprise teams on various projects and developed enterprise trainings.
Served as a cross-functional department liaison in helping identify and solve challenges.
Reviewed markets' and account executives' performance to budget, client engagement, and other KPIs to prepare summary reports.
Provided training for Texas markets on various digital products and their implementation.
Inventory & Marketing Manager Corpus Christi, TXMike Shaw Automotive Mike Shaw Toyota/May 2012 to Aug 2013
Developed, measured, and executed targeted monthly mixed media campaigns.
Coordinated an annual marketing budget of over a million dollars.
Analyzed digital advertising reports, lead generation programs, and web & mobile site analytics to identify growth opportunities.
Presented monthly Internet review reports and recommendations for increasing ROI to the corporate executive management team and Toyota representatives.
Maintained relationships with media and software vendors by negotiating proposals, submitting press releases, and attending conferences.
Created, updated, and managed the company's website, online listings, e-mail marketing, social media profiles, and all other web and mobile digital efforts including SEO and SEM.
Assisted the general manager with managing various additional projects, including the implementing of new processes, organization of events, and the hiring, training, and management of new employees.
Online Products Specialist Corpus Christi, TXCorpus Christi Caller-Times/Jan 2012 to May 2012
Met and exceeded monthly advertising department revenue goals for digital products.
Brought in $390,000 in new media contracts for print and digital products.
Assisted account executives in maintaining and growing client relationships, preparing research, developing proposals and securing advertising contracts.
Identified market opportunities and consulted advertising agencies and small business owners on digital advertising products and practices.
Worked closely with the production, design, marketing, and sales departments in developing training, creating sales collateral materials, adapting new products and managing deadlines.
Measured and improved pay-per-click and impression based campaigns for various clients.
Acquisition Account Executive Corpus Christi, TXCorpus Christi Caller-Times/May 2010 to Dec 2011
Prospected new clients through placing outgoing calls and attending networking events.
Performed at an average of 137% to monthly set goals in a high pressure environment.
Developed and implemented marketing plans and negotiated contracts with clients.
Acquired and strengthened executive-level client relationships.
Utilized Salesforce.com to track client accounts, generate reports, and locate opportunities.
Multimedia Account Executive Corpus Christi, TXCorpus Christi Caller-Times/Oct 2009 to Apr 2010
Managed a large portfolio of customer accounts as the primary client contact.
Grew and acquired customer accounts through proposing search and display digital advertising products.
Salesforce System Administrator, Pardot, Google Ad Words, Interactive Advertising Bureau (IAB) Certification, Google Analytics, DoubleClick, ComScore.com, Compete.com, Facebook Insights, Youtube Insights
Education and Training
Bachelor of Business Administration: MarketingThe University of TexasMay 2009Austin, TXMarketing
Activities and Honors
American Marketing Association, Junior League of Corpus Christi, Young Business Professionals, Corpus Christi Symphony Guild, and more
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Companies Worked For:
Time Warner Cable Media Spectrum Reach
Mike Shaw Automotive Mike Shaw Toyota
Corpus Christi Caller-Times
The University of Texas
Job Titles Held:
Digital Sales Specialist
Inventory & Marketing Manager
Online Products Specialist
Acquisition Account Executive
Multimedia Account Executive
Bachelor of Business Administration : Marketing
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