Hardworking and proactive Digital Marketing leader with success in supporting clients with innovative marketing strategies that connect with their audience. Project manage, develop plans and update strategies to maintain on-target campaigns and projects with successful results. Well-coordinated and conscientious about following through with all objectives and achieving goals.
Accountability Award at [solidcore]
Academic Excellence - National Honors Society
🗂 Project / Account Management: Oversee client accounts to ensure projects are completed on time and to satisfaction. Communicate with clients to best paint their vision to the creative team and build an ongoing relationship.
🧠 Strategy: Create an overall marketing strategy focused on our buyer persona in order to generate leads through lead magnets, blog content, social media campaigns, email campaigns, and more.
🗣 SEO: Develop master social content calendar for 10+ clients across all social channels. Create monthly email newsletters for 6+ clients. Optimize and manage 10+ Google My Business accounts.
📈 Reporting / Analytics: Conduct monthly reports on SEO & Ad performance for each client. Analyze performance of social media channels for content planning and email campaigns for strategy implementation.
🗣 Marketing: Reach out to client leads. Monitor client packages and follow up with next steps for their goals. Organize events and challenges for community involvement. Post/engage on social media to drive traffic.
📈 Detail & Organizational Management: Run financial reports including sales, utilization, retention, expenses and payroll. Perform routine tasks including, but not limited to: monthly inventory/supply orders, reconciling unpaid classes/negative balances, scheduling optimization.
🎈 New Studio Openings: Organize timeline of events and tasks in preparation for opening of new studios. Order supplies needed, set up studio, facilitate thorough communication across various departments to ensure a seamless grand opening process. Train new studio manager and team up for pre-opening sales goals.
🤜🤛Team Management: Manage a team of 13 coaches and 4 front desk members. Provide specific and ongoing feedback to coaches via formal evaluations, informal feedback, and taking classes. Training of front desk crew and ongoing support.
👩🏻💻 Client Relations: Primary contact responsible for communicating with clients. Answer questions, comments, and concerns in a timely, respective manner.
🗣 Marketing: Develop, implement and execute strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. Communicate with all levels of employees to coordinate company events, community involvement, press releases, and marketing campaigns. Revitalize marketing efforts, including website, creative collateral, and social media presence, resulting in an increase in inquiries from prospective clients.
🗂 Project Management: Engage and organize, with solid project management skills and the ability to work under tight deadlines while maintaining a strong attention to detail.
📈 Paid Advertising: Oversee AdWords and Bing Ads accounts for multiple clients. Provide original, creative copy for new ads after conversing about client's beliefs and aspirations. Monitor keyword bids, daily/monthly budgets, CTR, and more.
🗣 Social Media: Take photos, write caption, and create a hashtag strategy for social posts. Monitor analytics to optimize timing of scheduling posts for peak views. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
NASM Certified Personal Trainer, Yoga Instructor
Marketing Technologies: Adobe Photoshop, Adobe Illustrator, Basecamp, Buffer, Canva, CallRail, Filestage, Google My Business, G-Suite, HubSpot, Mailchimp, Proposify, Social Media Platforms, Swydo, Wordpress, Zapier
Marketing Certifications: Digital Marketing Course, Google AdWords, Google Analytics, Google My Business, Google Search, HubSpot Inbound Marketing, HubSpot Email Marketing
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