marketing director resume example with 20+ years of experience
JessicaClaire
, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Summary
Accomplished and proactive brand marketing professional with demonstrated success in developing and implementing strategic approaches to drive brand growth and ROI. Effective communicator with natural leadership talent who is proficient in building teams and motivating personnel to optimum levels of performance. I am experienced leveraging data, technical, creative, and account management to develop clear objectives and articulate solutions internally and to clients.
Skills
Campaign optimization
Partnership building
Performance monitoring
Brand-building strategies
Competitive and Trend Analysis
Demand Generation Marketing
Presentations
Cultural Intelligence
Creativity
Problem Solving
Adaptability
Creative Briefs
Product architecture
Brand messaging
Empathy
Team building
SQL querry
SEO
Web development
Experience
12/2016 to CurrentMarketing DirectorHei Hotels & Resorts | Bloomington, MN,
Devised innovative brand strategies to position and drive customer engagement in eCommerce, food & beverage, fashion, health & beauty, professional services, industrial, and restricted products.
Leveraged industry trends and competitive analysis to improve marketing campaign performance.
Revitalized client online presence to engage consumers and increase sales by 57%.
Collaborated cross-functionally to develop and implement comprehensive initiatives, facilitating smooth campaign rollouts and achieving remarkable efficiency (-14% costs) and results (6% -100+%)
Leveraged market knowledge and analysis of customer insight, trends, and principal to facilitate engagement through targeted promotions and experiential events.
Worked with clients to devise project scope of work and managed ongoing milestones.
Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
Developed and deepened professional relationships with vendors, negotiated contracts, and monitored performance
Established process and boundaries protocol for team effectiveness through safety and trust.
Staff mentoring and career development.
09/2009 to 11/2016Sr. PartnerWalt Disney Co. | Myrtle Beach, SC,
Created, developed, and pitched stories packaged with talent to senior studio and network executives.
Supervised and worked closely with writers, directors, managers, and technical crews throughout the content production process.
Managed relationships with talent, their agencies, our team, and buyers.
Maintained compliance with buyer distribution networks and legal requirements.
Cultivated project funding greenlights through presentations to project stakeholders.
Successfully identified and developed upcoming talent.
Individually represented by Endeavor (WME)
Wrote and directed the feature film "Price to Pay."
06/1998 to 05/2002Executive ProducerM2 Entertainment / Warner Bros. Studios | City, STATE,
Supervised team of creative and diverse individuals, including varied job titles and professional levels through consistent feedback, positive reinforcement and [Skill].
Hired and oversaw employees and freelance production crews.
Recruited, hired and developed personnel, in addition to overseeing operational budgets, negotiations and post-production duties.
Created project budgets and managed production costs.
Worked with network president to define and communicate organization's mission to stakeholders, media and [Job title]s.
10/1990 to 06/1998VP of Marketing & TechnologyMeredith Ventures | City, STATE,
Created, developed, and produced High Adventure TV adrenaline sports anthology series airing on Sprtschannel US and Discovery International.
Developed High Adventure TV as a respected brand which was acquired by Winstar Media at 7x capital multiple.
Show-runner, Exec, and supervising producer for multiple TV series distributed by Discovery, Travel Channel, RTL (Germany,) NHK, BskyB, and other prominent international networks.
Successfully sold out TV advertising inventory to agencies and brands.
Recruited, hired and oversaw employees and freelance production crews, including various job titles and skill levels, in addition to overseeing operational budgets, negotiations and post-production duties.
Established project budgets and managed production costs.
Drafted sales contracts, finalized paperwork, accepted payments, and managed P&L.
Identified opportunities to streamline operations and complete projects before deadlines, including strict budgets and controlling costs during production phases to meet financial and scheduling demands.
Negotiated and administered footage and music license agreements, talent releases, and fulfillment and distribution contracts.
Education and Training
Expected in 05/1991 to to Broadcast Television | Journalism, Broadcast TelevisionConnecticut School of Broadcasting, New London, CTGPA:
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