Diligent, creative qualified 12years of distinguished proven track record in the field of marketing and business development, accomplished, senior marketing professional with broad base background to face challenges head-on and make executive sound decisions while directing product launches with exceptional work ethics and commitment to organizational objectives within a highly competitive and rapidly changing marketplace.
Proactive team builder and a tactical planner with the ability to attract and secure key players in building strong and lasting business relationship.
Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Education
CALIFORNIA STATE UNIVERSITY SAN BERNARDINO, Expected in ā āBUSINESS ADMINISTRATIONS: MARKETING
Certification: - Insurance Education Authority: - GPA:
Experience
Cloud9 - MARKETING DIRECTOR Santa Monica, CA, 01/2011 - Present
Responsible for developing marketing plan and driving all marketing product and programs for the company, grew the business from $3.8, 000000, to$ 5.2,00000 profit margin.
Instrumental in maClaire the company's medical product one of the most sort after in California Developed and implemented highly effective sales tools and also supervise and trained a team of sales representative.
Coordinated simultaneous advertising campaign and multiple direct marketing campaign including surveys, product and program brochures.
Worked closely with product marketing during product penetration to ensure the product and services met market needs and were executed on time and on budget.
Developed financial models including forecasting, margin analysis and prong policy Coordinated with Web team to develop web site and e-commerce logistics.
Developed financial models including forecasting, margin analysis and prong policy Coordinated with Web team to develop web site and e-commerce logistics.
Demonstrated competencies in writing and successfully executing multiple business plans.
Worked closely with product development and trade shows to develop regional and national trade show strategy and execution plan.
Starry - DIRECTOR OF ADMISSIONS/MARKETING , DC, 01/2008 - 01/2011
Accountable for student acquisition and fulfillment of admission and marketing goals; represented Programs that promote student learning and opportunity to launch, enhance, or change careers.
Managed a team of 10, in a fast-paced; performance driven environment while managing Multiple run rates.
Coordinated marketing and advertising initiatives and materials to produce quality inquiries.
Managed yearly budget in excess of $1.7 million.
Hired, trained, motivated and evaluated personnel; participated in weekly executive Management meetings.
Trained, mentored ADOA's and was involved in corporate training events for new hires.
Professional Highlights: Exceed yearly start budget by 108% Increased student population by 32% in 12 months.
Served as a member of the Executive Management Team.
Tapestry, Inc. - MARKETING MANAGER Gonzales, LA, 2006 - 2008
Developed new marketing strategies to capture market channels with new clients effectively put to use marketing databases that included access to financial documents and reports, client and prospect information, applications of mailing list, Designed and implemented annual marketing strategies based on close familiarity with market trends.
Delivered considered strategies and insightful presentations to business department and executive committee Brought new processes to firm for its growth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients.
Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders.
Utilized sales and marketing tools to create brand awareness in the market.
Introduced improvements in business strategies based on customer feedback.
Expanded business along with the respective market share for the firm.
Played key role in company initiatives for developing new projects for future use.
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Resume Overview
School Attended
CALIFORNIA STATE UNIVERSITY SAN BERNARDINO
Job Titles Held:
MARKETING DIRECTOR
DIRECTOR OF ADMISSIONS/MARKETING
MARKETING MANAGER
Senior Sales Associate
Degrees
BUSINESS ADMINISTRATIONS: MARKETING
Certification: - Insurance Education Authority