Accomplished, marketing professional with broad marketing experience, encompassing strategic planning, interactive marketing including social media, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.
Skills
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Education
York CollegeState, Expected in 2001 – –Associate of Arts:Marketing - GPA:
Work History
Crawford & Company - Marketing Director Virginia Beach, , 2012 - Current
Key team member in reiterative building, testing, modifying, and launching, retesting, and revising magnapass.com.
Lead role in customer and technical crisis management* Assisted in administrative support, editing, communications, exhibitions* Managed daily contacts with outsourced subcontractors with multiple staffs in engineering, marketing, public relations,social networking, and customer service* Designed, developed, and maintained coXXX/XXX/XXX Jessica Claire.
Jessica Claire.
mplex websites* Assisted in product branding, user friendly design, and market research* Primary roles in policies and direct customer service, daily technical and editorial maintenance of the app and itssupporting websites, coordinate blogging, social media implementation* Assisted in telephone customer service, bookkeeping and record keeping* Responsible for design/coding of website and content editing of the app, its backend databases, support sites, and newsletters.
Boosted website traffic by [Number]% by creating an integrated social media strategy.
Boosted website traffic by [Number]% by creating an integrated social media strategy.
Boosted website traffic by [Number]% by creating an integrated social media strategy.
Developed partnerships with local businesses to secure third party promotions.
Created effective messaging using language, graphics and marketing collateral.
Led account management, strategy, targeting and campaign development for [Number] large Fortune 500 clients.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Solely responsible for all Tradeshow logistics which brings in an average of $50K per show.
Pre-show negotiations while working within budget Travel arrangements Media meetings and interviews Working the booth which includes set-up, tear down and speaking with all tradeshow attendees usually averaging 15,000 Product merchandising to ensure all product is being shown to their full capacity Working within a given budget Create Marketing Plans and Budgets.
Create Email Blasts to be sent out to fans, press and media announcing new products, contests and promotions while keeping track of all contacts in ConstantContact.
Work with publications to set up advertising while staying within budget.
Submit product and applications to editorial awards.
Developed partnerships with local businesses to secure third party promotions.
Lee Enterprises, Incorporated - Circulation Director Twin Falls, , 01/2006 - 01/2008
Spearheaded brand recognition initiative; Increased year over year customer reach by 48%.
Executed promotion plans resulting in a 10% increase in customers across 4 journals.
Successfully represented company at local, national conferences.
Developed strategies to leverage external influences to gain competitive advantages.
Hargrave Military Academy - Marketing Assistant Chatham, , 2003 - 2005
Executive assistant to CFO, SVP, General Counsel and VP of Stores and Operations Coordinate logistics for meetings including room arrangements, calendar coordination, food and beverages, technology and equipment etc.
Manage high call volume, and distribute messages in a timely and appropriate manner.
Prepare expenses reports/invoices and submit as appropriate Coordinate travel arrangements - prepare travel documents/itineraries, and analyzes flight options to -minimize travel time.
Provide administrative support (filing, photocopying, mail, typing correspondence as needed) Routinely interact with the assistants supporting CEO and Human Resources Create and edit documents on behalf of Executives Handle confidential information in a discreet and professional manner.
Managed project deadlines and monitored milestones through completion stage.
Collaborated with designers and the editorial team on marketing materials.
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