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Marketing Director Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Proven leadership skills that drive company success and advance organizational initiatives.

Skills
  • Revenue generation
  • Channel program development
  • Strategic planning
  • Retail marketing
  • Product launch
  • Budget oversight
  • KPI/Reporting capabilities
  • Branding
  • Merchandising
  • Design oversight
  • International marketing
  • Leadership
  • Event planning and execution
  • Demand generation
  • Marketing campaign management
  • Partnership/Channel Marketing
  • Business planning
  • Project oversight
  • Stakeholder relations
  • Business intelligence, Product management
Experience
Marketing Director, 07/2016 to Current
CrystalNashville, TN,

Wholly owned North America subsidiary of Maytronics LTD (Israel): innovator and manufacturer of commercial and residential robotic pool cleaners (Maytronics branded, private label/cobrand, OEM) and water filtration media.

  • North American marketing strategic leader and member of senior leadership team directing overall strategy for distribution, ecommerce and independent dealer/retailer pull through channels with 1500 independent dealer/retailers and 15 core distributors.
  • Full strategic and financial leadership for North American marketing across branding, channel strategy, pricing strategies, loyalty programs, digital marketing, sales & reseller enablement, omnichannel marketing, media, PR, promotions, analytics/insights and product management.
  • Built North American marketing division from the ground up including technology stack build with analytics to drive strategy, results, revenue and margin plus growing a team of top marketers from 3 to 12 team members.
  • Manage a $6 million budget.
  • Drive all areas of marketing/advertising/media strategy, forecasting, goal setting, brand positioning/protection, demand/lead generation, sales enablement and trade spend.
  • Instrumental in driving North American revenue growth from $43 million in 2015 to 125 million in 2020, with CAGR growth of 28% and maintained profit margin of 30%.
  • Resolved critical brand protection and price erosion issues in Amazon sales channel with full implementation of a Brand Protection Program.
  • Directed go-to-market planning and sales enablement for new product launches utilizing launch tiers and state gate process.
  • Member, Corporate Global Process Owners team for design and implementation of global digital transformation.
Marketing Manager, 10/2015 to 07/2016
Trane Technologies PlcRichmond, VA,

RFID Corporation. 300 million healthcare/enterprise services management and linen rental company with extensive RFID tracking and data-driven linen management solutions.

  • Managed, trained, coached and developed a team of up to seven, as well as various external resources and vendors.
  • Managed integrated marketing strategy: SEO/SEM, segmentation, demand generation, customer experience, personalization and marketing analytics.
  • Led new product development team for product concepts, as well as go-to-market and post-launch strategy and analyses.
  • Managed and directed strategic initiative to analyze enterprise marketing strategy and product development process to improve top and bottom line, leveraging buyer insights, market differentiators, launch tiers and stage gate process.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Marketing Manager/Sales Engineer, 08/1997 to 12/2014
SOFTROL SYSTEMSCity, STATE,

Leading innovator of process controls, software solutions and management information systems for automation of textile rental and manufacturing industries.

Marketing

  • Key member of sales and marketing team supporting growth from $6 million in sales in 1995 to $25 million+ in 2015.
  • Senior marketing leader reporting to CEO with full strategic, operational and financial oversight for enterprise marketing, advertising, inside sales, branding, new product development/introduction and communications.
  • Managed and trained a team of up to six, as well as contracted creative talent and outside agencies.
  • Managed US and international marketing strategies to drive new business and capture new markets via social media, industry training, sales enablement, technical content and industry events.
  • Managed several product launch/go-to-market programs, consistently exceeding goals and revenue forecasts, including one product line which added more than $2 million to the bottom line in first year.
  • Launched mobile application for new Software as a System (SaaS) product, yielding incremental revenue within three months of launch and improving sales in SaaS category within six months.

Sales Engineer

  • Developed sales plans to introduce new products to market.
  • Documented account activities and generated sales reports.
  • Prepared sales engineering reports by collecting, analyzing, and summarizing sales information and application trends.
  • Provided training and product support for other members of sales team.
  • Grew key account revenue an average of 15% annually.
Education and Training
Digital Marketing Certification Program: Guest Speaker, Expected in 2019
University Of South Florida, Executive Education Institute - ,
GPA:
Bachelor of Science: Textile Science, Expected in 12/1984
UNIVERSITY OF TENNESSEE - Knoxville, TN,
GPA:
  • Cum laude graduate
  • Minor in Marketing
  • Ranked in Top 5% of class
  • 4.0 GPA
Memberships/Associations

Member: Pragmatic Marketing Institute; International Retail Ecommerce Summit; American Marketing Association; Business Marketing Association, Agile Sherpas

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Resume Overview

School Attended
  • University Of South Florida, Executive Education Institute
  • UNIVERSITY OF TENNESSEE
Job Titles Held:
  • Marketing Director
  • Marketing Manager
  • Marketing Manager/Sales Engineer
Degrees
  • Digital Marketing Certification Program
  • Bachelor of Science