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Marketing Director Resume Example

Resume Score: 80%

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MARKETING DIRECTOR
Professional Summary

Proactive, innovative and achievement-oriented Marketing Director bringing 10 years of marketing and leadership experience with special emphasis helping Marketing clientele. Effectively increase social media reach and client digital profile to catapult company forward with sustained growth. Driven leader with high energy and engaging personality. Creative decision maker, articulate communicator, skilled at cultivating high performance teams.

Work History
Marketing Director, 10/2019 to Current
Allure – Brooklyn, NY
  • Built and maintains company's website and all other social media platforms
  • Effectively assesses and strengthens client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms daily
  • Increase website traffic by average of 50% each month using cutting-edge inbound marketing techniques
  • Devises and deploys online marketing plans with effective SEO, social media and viral video campaign strategies constantly. Ticket sales for events have increased 50% by users
  • Regularly cultivates and upholds strong professional relationships with vendors, negotiate contracts and monitors performance
  • Continuously plans and executes events and marketing programs, producing twice times goal of qualified leads
  • Collaborates with designers and editorial team weekly on marketing materials for website and social media content. Directly boosting brand awareness and driving up sales of products
Marketing Manager, 08/2017 to 01/2020
Nzuri Lounge – Brooklyn, NY
  • Exceeded sales goals and accomplish business objectives by inspiring staff and promoting target products
  • Directly worked with over 30 customers per shift to build relationships and increased 80% customer satisfaction ratings and repeated business
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organized workflows to meet any daily demand
  • Oversaw and optimized work of Nzuri's restaurant and bar staff, performing high-quality food and beverage preparation
  • Created new marketing campaigns and strategies which boosted sales revenue 50% within 3 months after the business opened
  • Tracked and prepared quarterly reports of sales goals for restaurant and bar to management
  • Designed and implemented promotional campaigns such as karaoke night, Live jazz night and Happy hour specials. Successful implementation increased 100% annual sales quota
  • Created mock-ups, email campaigns and creative social media content including FaceBook and Instagram which increased customer engagement overall
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
  • Developed ads centered on target demographics and monitored results to improve marketing research and team campaign development
  • Introduced and coordinated innovative strategies to accomplish objectives and boost long-term profitability such as E-Menus and online pay systems app for delivery
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns
  • Improved page content, keyword relevancy, and branding which achieved search engine optimization goals
Sales and Marketing Manager, 06/2014 to 08/2017
VIP Wear Inc. – Brooklyn, NY
  • Created and managed company website, social media platforms which directed traffic 100%; in turn boosting brand awareness that increased sales revenue overall.
  • Coached employees in successful selling methods. Encouraged cross-selling that increased revenue.
  • Managed team in analyzing and selecting most successful advertising campaigns; exceeding $45,000 bi-annual sales quota by 30% while maintaining a 90% customer satisfaction rating.
  • Handled creative branding, marketing new products. Monitored brand quality. Company benchmarked as competitive and best in custom clothing industry.
  • Monitored reactions of customers and retail outlets to new products. Conducted Public relations, participation of partner organizations with stores and nonprofit charities.
  • Conducted and managed sales of items on company's websites and other sister sites such as 'My Pageant Rental,' driving revenue up by 80% overall.
  • Developed innovative marketing campaigns that increased engagement with targeted demographic and boosted overall brand awareness.
  • Supervised all marketing and planning activities to exceed retail segment sales and margin goals.
Education
Certification: Business Manager, Organizational Leadership, Expected in 09/2020
Career Step - Lehi, Utah
  • Continuing education in Business Management
  • Coursework in Business Management and Organizational Leadership
Bachelor of Science: Marketing, 05/2012
St. George's University - Grenada
  • Member of Student Government Association
  • Minored in International Business
  • Graduated with a GPA over 3.
  • Dean's List semesters 1-6 upon entry 2009-2011
Associate of Science: BusinessT. A. MARRYSHOW COMMUNITY COLLEGE - Grenada
  • Majored in Business Management, Economics and Accounting
  • Successfully transferred 121 credits mid pursuit to a successful enrollment at St. George's University
Skills
  • Microsoft Office
  • Creative Writing
  • Interpersonal Skills
  • Event planning, Budgeting
  • Sales expertise
  • Key decision making/ Teamwork
  • SEO and analytics
Additional Information
  • AWARDS AND ACKNOWLEDGEMENTS, Member of SGA (Student Government Association) President of Young Leaders Association (High School) Brownie (Girl Scout) Red Cross. Hobbies include dance, tennis, acoustic guitar.
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Allure
  • Nzuri Lounge
  • VIP Wear Inc.

School Attended

  • Career Step
  • St. George's University
  • T. A. MARRYSHOW COMMUNITY COLLEGE

Job Titles Held:

  • Marketing Director
  • Marketing Manager
  • Sales and Marketing Manager

Degrees

  • Certification : Business Manager, Organizational Leadership , Expected in 09/2020
    Bachelor of Science : Marketing , 05/2012
    Associate of Science : Business

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