Marketing Director Resume Example Allure

MARKETING DIRECTOR

Professional Summary

Proactive, innovative and achievement-oriented Marketing Director bringing 10 years of marketing and leadership experience with special emphasis helping Marketing clientele. Effectively increase social media reach and client digital profile to catapult company forward with sustained growth. Driven leader with high energy and engaging personality. Creative decision maker, articulate communicator, skilled at cultivating high performance teams.

Work History

Marketing Director, 10/2019 to Current
Allure – Brooklyn, NY

Built and maintains company's website and all other social media platforms
Effectively assesses and strengthens client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms daily
Increase website traffic by average of 50% each month using cutting-edge inbound marketing techniques
Devises and deploys online marketing plans with effective SEO, social media and viral video campaign strategies constantly. Ticket sales for events have increased 50% by users
Regularly cultivates and upholds strong professional relationships with vendors, negotiate contracts and monitors performance
Continuously plans and executes events and marketing programs, producing twice times goal of qualified leads
Collaborates with designers and editorial team weekly on marketing materials for website and social media content. Directly boosting brand awareness and driving up sales of products

Marketing Manager, 08/2017 to 01/2020
Nzuri Lounge – Brooklyn, NY

Exceeded sales goals and accomplish business objectives by inspiring staff and promoting target products
Directly worked with over 30 customers per shift to build relationships and increased 80% customer satisfaction ratings and repeated business
Applied strong leadership talents and problem-solving skills to maintain team efficiency and organized workflows to meet any daily demand
Oversaw and optimized work of Nzuri's restaurant and bar staff, performing high-quality food and beverage preparation
Created new marketing campaigns and strategies which boosted sales revenue 50% within 3 months after the business opened
Tracked and prepared quarterly reports of sales goals for restaurant and bar to management
Designed and implemented promotional campaigns such as karaoke night, Live jazz night and Happy hour specials. Successful implementation increased 100% annual sales quota
Created mock-ups, email campaigns and creative social media content including FaceBook and Instagram which increased customer engagement overall
Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
Developed ads centered on target demographics and monitored results to improve marketing research and team campaign development
Introduced and coordinated innovative strategies to accomplish objectives and boost long-term profitability such as E-Menus and online pay systems app for delivery
Discussed SEO needs and optimized strategies for short- and long-term campaigns
Improved page content, keyword relevancy, and branding which achieved search engine optimization goals

Sales and Marketing Manager, 06/2014 to 08/2017
VIP Wear Inc. – Brooklyn, NY

Created and managed company website, social media platforms which directed traffic 100%; in turn boosting brand awareness that increased sales revenue overall.
Coached employees in successful selling methods. Encouraged cross-selling that increased revenue.
Managed team in analyzing and selecting most successful advertising campaigns; exceeding $45,000 bi-annual sales quota by 30% while maintaining a 90% customer satisfaction rating.
Handled creative branding, marketing new products. Monitored brand quality. Company benchmarked as competitive and best in custom clothing industry.
Monitored reactions of customers and retail outlets to new products. Conducted Public relations, participation of partner organizations with stores and nonprofit charities.
Conducted and managed sales of items on company's websites and other sister sites such as 'My Pageant Rental,' driving revenue up by 80% overall.
Developed innovative marketing campaigns that increased engagement with targeted demographic and boosted overall brand awareness.
Supervised all marketing and planning activities to exceed retail segment sales and margin goals.

Education

Certification: Business Manager, Organizational Leadership, Expected in 09/2020
Career Step - Lehi, Utah

Continuing education in Business Management
Coursework in Business Management and Organizational Leadership

Bachelor of Science: Marketing, 05/2012
St. George's University - Grenada

Member of Student Government Association
Minored in International Business
Graduated with a GPA over 3.
Dean's List semesters 1-6 upon entry 2009-2011

Associate of Science: BusinessT. A. MARRYSHOW COMMUNITY COLLEGE - Grenada

Majored in Business Management, Economics and Accounting
Successfully transferred 121 credits mid pursuit to a successful enrollment at St. George's University

Skills

Microsoft Office
Creative Writing
Interpersonal Skills
Event planning, Budgeting

Sales expertise
Key decision making/ Teamwork
SEO and analytics

Additional Information

AWARDS AND ACKNOWLEDGEMENTS, Member of SGA (Student Government Association) President of Young Leaders Association (High School) Brownie (Girl Scout) Red Cross. Hobbies include dance, tennis, acoustic guitar.

Resume Overview

Companies Worked For:

Allure
Nzuri Lounge
VIP Wear Inc.

School Attended

Career Step
St. George's University
T. A. MARRYSHOW COMMUNITY COLLEGE

Job Titles Held:

Marketing Director
Marketing Manager
Sales and Marketing Manager

Degrees

Certification : Business Manager, Organizational Leadership , Expected in 09/2020
Bachelor of Science : Marketing , 05/2012
Associate of Science : Business

Marketing Director Resume Example

Resume Score: 80%

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