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marketing director resume example with 12+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

Forward-thinking Marketing Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies. Implement strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Articulate and driven leader with high energy and engaging personality. Hardworking team builder able to motivate personnel to maximize performance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Skills
  • Key decision making
  • Market analysis
  • Media relations
  • Digital marketing
  • Marketing and advertising
  • Operations management
  • Event planning
  • Project management
  • Reporting and documentation
  • Budgeting
  • Market planning and execution
  • Cost management
  • Time management
  • Sale expertise
  • Scheduling
  • Branding
  • Strategic planning
  • Team leadership
  • Communications expertise
Work History
05/2019 to 09/2019 Marketing Director Crystal | Nashville, TN,
  • Increased website traffic by average of 6% each month using cutting-edge inbound marketing techniques.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful increase of client occoupancy.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Implemented marketing strategies which resulted in 9%% growth of customer base.
12/2016 to 02/2019 Marketing Director Crystal | Nashville, TN,
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful increase of census monthly.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Increased website traffic by average of 13% each month using cutting-edge inbound marketing techniques.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Maintained a closing rate of 46% closing rate for potential to resident ratio.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
04/2010 to 11/2016 Sales Leader Express, Inc. | Abilene, TX,
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Utilized exemplary negotiation skills to obtain manufacturing service agreements and assure quality standards.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Oversaw and improved resident occoupancy increasing profit margin by $46,000 per year through efficient coordination of client relationship and product sales.
  • Built strong relationships with clients by following up on previous purchases and suggesting new products.
  • Initiated service consultations with customers by questioning to learn customer needs and preferences.
04/2001 to 01/2005 Co-Owner Veyo | Unionville, CT,
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Managed all aspects of trucking divisons by maintaining DOT records, client relations to obtain cargo, and problem solving for drivers and their immediate needs.
  • Supported and supervised team of 5 Longhaul driving professionals.
Education
Expected in 05/2003 to to Associate of Arts | Education North Arkansas College, Harrison, AR GPA:
Accomplishments
  • Generated record sales by reworking client's marketing calendar.
  • Achieved 32% year-over-year growth for each managed account by continually improving marketing strategies and securing top-performing offers.
  • Managed the communications department that won the 2017 Community of the year award from Senior.net Housing.
  • Resolved product issue through consumer testing.
  • Documented and resolved customer needs to eastablish a 98% census with a 16% overall increase ratio.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased sales 32% over a 3 month timeframe.

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Resume Overview

School Attended

  • North Arkansas College

Job Titles Held:

  • Marketing Director
  • Marketing Director
  • Sales Leader
  • Co-Owner

Degrees

  • Associate of Arts

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