Marketing Consultant / Marketing Research Analyst Resume Example
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MARKETING CONSULTANT / MARKETING RESEARCH ANALYST
Summary
A&R Specialist / Marketing Specialist / Promoter / Brand Ambassador
Positive-thinking, results-oriented individual with a strong ability to interpret, apply and advise clients on strategy for marketing new and existing products. Skilled in reviewing factors such as pricing, distribution and marketing communications and recommend strategies for product launches, entering new sectors or increasing market share. Team-spirited individual recognized for proactively exceeding organizational expectations in diverse work environments. Extremely organized with a seven year background in successful planning and executing exceptional meeting and events. Successful record of increasing revenue, creating successful events, creating sales targeting goals also being a brand ambassador. Proven ability to balance priorities, meet tight deadlines, and produce superior quality. Known for thriving in dynamic, high-pressure environments.
Highlights
| Microsoft Word, Excel, Access, PowerPoint. *Bilingual: Haitian Creole |
Accomplishments
- Increased profits in a highly competitive environment by focusing on the less price sensitive customer segments who valued service, which eliminated the need to use price as a mechanism for securing an event.
- Helped increase profits by devising and recommending a variety of promotions and customer incentives which significantly increased revenue for businesses.
- Reduced the time required to respond to customer requests and improve customer satisfaction by providing front line counter staff with the skills, knowledge authority needed to resolve customer inquiries and complaints.
- Contributed a high level of loyalty through my interpersonal skills, length of service, personal presentation and my understanding of the personalities, preferences and expectations of customers.
- Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded by offering additional information about the company's products in line with customer needs and priorities.
Experience
01/2015 - Current
Mastercard - New York City , NYMarketing Consultant / Marketing Research Analyst
- Planned and coordinated new venues grand opening.
- Booked food vendors, music bands, and volunteers.
- Served as the primary point of contact for all involved vendors.
- Developed relationships within the community to boost attendance levels.
- Monitored staffing levels in all service areas to ensure exceptional member service.
- Developed highly effective radio and print ad campaigns that aggressively promoted the event.
- Recognized by the owners for executing successful grand openings .
- Creating events for various venues throughout the Florida/Alabama markets.
- Landing sponsorship through various labels and companies
01/2012 - Current
MekMuv INC - City , STATEMarketing Consultant
- Directed annual events, fundraisers, and culinary events for a non-profit organization focused on helping underprivileged civilians in different state/countries.
- Solicited donations for organizational funding; conducting charity events collaborating with self-owned businesses.
- Developed and distributed souvenir booklets, shirts, sweaters and travel mugs for attendees.
- Found venues for culinary events and attained sponsors.
- Led volunteer marketing efforts and sent out announcement letters.
- Garnered significant donations from upcoming artist/promoters/ self-owned businesses.
- Obtained free televisions to be given as prizes during culinary events and secured the necessary insurance.
- Collaborating with smile Jamaica for live streaming for our uprising in the culinary atmosphere.
01/2009 - 01/2012
Power Promo INC - City , STATEMarketing Consultant / Event planner / Promoter
- Expertly plan events and launching companies.
- Establish budgets, review locations, and choose venues.
- Ensure best rates by skillfully negotiating with suppliers, vendors, and entertainers.
- Source highly qualified caterers, models, and private driving services.
- Oversee contracted team of event contributors including various liquor brands, a Photographer, and a DJ.
- Develop plans for artist arrangements, select a mass promotional, and conduct a huge campaign recruiting promoters.
- Orchestrated events, with budgets of up to $20,000, for up to 1500 attendees.
- Developed personal inventory of event equipment including chairs, tables, security, police officers, waiters, and radio stations.
- Handed out promotional materials at the venues, interacting with the crowd and engaging a tremendous positive feedback.
Education
2014
Alabama State UniversityCity, StateBachelor of Science: Criminal Justice
Skills
- Interpersonal and communication skills
- Creativity
- Teamwork
- Commercial awareness
- Problem Solving
- Work to deadline
- Collaborate with your sales team
- Communicate, negotiate and network
- Ability to Attain Targets
- Planning and Organizing
- Vision
- Human Relations
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Resume Overview
School Attended
- Alabama State University
Job Titles Held:
- Marketing Consultant / Marketing Research Analyst
- Marketing Consultant
- Marketing Consultant / Event planner / Promoter
Degrees
- Bachelor of Science : Criminal Justice
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