Established reputation as highly motivated, creative and productive Marketing and Communications Manager. Conceived and executed marketing strategies to successfully transform brand identity to generate new business and stimulate market share growth. Expertise in managing multiple client projects plus layout for advertising and direct mail and electronic delivery of collateral and marketing materials to achieve goals. Persuasive communicator in verbal and written forums, hardworking team player, able to marshal available resources to meet deadlines on budget.
Highlights
Excel, PowerPoint, Visio, Share Point, MS Office) plus website and app development (HTML, Flash, Java) combined with expert graphic design knowledge using Adobe Suite CS7 (InDesign, Illustrator, Photoshop, Macromedia, Flash, Dreamweaver and web-based mapping software)
Online Portfolio - www.JessicaClairedesign.wordpress.com
Brand Marketing Blog - www.SueClaireBrandmarketing.wordpress.com
Education
Colorado State UniversityFort Collins, COExpected in ā āBFA:Marketing & Graphic Design - GPA:Marketing & Graphic Design
LawBase (www.lawbase.com) is the leading case and matter management software package in the legal industry and is currently being used by thousands in law firms, corporate legal departments and government agencies nationwide.
LawBase was developed by Synaptec Software, a veteran company in the software field with more than 34 years of experience in developing the most adaptable, intuitive case and matter management product in the market.
Created content and graphics for online videos, case-studies, press releases, brochures, exhibit graphics, and monthly training webinars.
http://lawbase.com/press.html Supported sales staff with RFP responses, proposals, event invitations, social media, and sales presentations including follow-up direct mail, advertisements, mailers, flyers, e-blasts and monthly online newsletters.
Interpretation of research and data to create and update content and graphics for company overview presentations, proposals and marketing materials and optimized them for use on the corporate website.
Updated the website with information on cloud-based integrations for government agencies and wrote articles for trade magazines and blogs.
http://www.lawbase.com/press/articles.html.
W.R. Berkley Corporation - Marketing Consultant Indianapolis, IN, -
Created an interactive iPad presentation of all the current Class AA and A downtown commercial properties with hyperlinked stacking plans, rollover graphs, maps, photos and horizon studies - over 170 screens available at the touch of a finger to the screen - we called it the "Denver Dashboard".
Consultant to 18 of the top brokers at their downtown and DTC locations with proposals, open house invitations, floor plans, aerial maps and external marketing such as direct mail, advertisements, mailers, flyers, e-blasts and newsletters.
Interpretation of research and data to create and update graphics for company overview presentations, proposals and marketing materials and optimized them for use on their corporate website.
Trained their CSS staff in graphic software and how to use new templates to support the broker's efforts.
Apollo Global Management - Marketing Manager Miami, FL, -
Brand stewardship and implementation of new corporate branding standards and development of templates to streamline production for marketing and sales collateral and corporate website.
www.dexone.com) A unique combination of leading edge graphic expertise and technical/management experience in diverse markets for external marketing such as direct mail, advertisements, mailers, flyers, e-blasts and newsletters.
Project scheduling and management as key point of contact to assigned clients in all national markets Interpretation of research and data to create and update graphics for company overview presentations, proposals and marketing materials partnered with Google.
www.DexKnows.com) Management of logistics for approval processes through Legal and Branding departments.
Apollo Global Management - Marketing Manager Palm Beach, FL, -
Managed graphics for corporate office and Federal product line.
http://www.jacobs.com/jacobsworld/ Provided support to marketing team managing development of presentations, newsletters, advertisements and collateral.
Developed proposals (SF330 format - $5-10 M technical proposals), requirements, and submittals for the Federal transportation market with a 95% win ratio in local and national competitions.
Coordinated new targeted marketing collateral including exhibit materials and interactive animated PowerPoint presentations.
Apollo Global Management - Commercial Developer Marketing Manager New York, NY, -
Coordinated graphics for proposals for GSA design-build projects; building a diverse portfolio of real estate for the Federal government primarily in the Rocky Mountain West.
Developed comprehensive integrated marketing campaigns including print and web graphics.
Launched new design of website (www.Aardex.com) with animated illustrations and renderings of projects.
User Effective Design, book published gaining credibility in green-build commercial and healthcare market.
Managed collateral for national conferences and local presentations including exhibit booth design.
Apollo Global Management - Marketing Manager El Segundo, CA, -
Fulltime.
Provided leadership and strategy for comprehensive redesign of graphic standards for publications.
Managed production and print budget of bi-monthly magazine for 47,000 members.
Launched new design of website including online tracking (www.arabianhorses.org ).
Apollo Global Management - Marketing Manager Purchase, NY, -
Launched new website for national and international water utilities (www.awwa.org).
Created national and international ad campaigns and graphic presentations, collateral, newsletters, media kits and monthly magazines increasing association membership to 57,000 new members.
W.R. Berkley Corporation - Marketing Manager Lake Oswego, OR, -
Spearheaded successful development of two corporate branding strategies including logo design and graphic standards manuals for IDEX and TransAmerica Capital.
Produced quarterly and prospectus collateral electronically and in print.
www.transamericacapital.com) Achieved 50% cost savings by consolidating and redesigning print collateral.
Repurposed sales kits with new logo design to unite concepts with corporate communications and mission.
Developed aggressive "bear market" ad campaign to stabilize market share.
Apollo Global Management - Marketing Consultant Woodland Hills, UT, -
Contracted to upgrade sales brochures and proposals for corporate real estate brokers.
Successfully developed property websites for accounts (www.frederickross.com).
RNL Architecture Design - Marketing Manager City, STATE, -
Generated brand identity for firm and launched new website (www.rnldesign.com).
Developed co-marketing materials with DIA Business Partnership resulting in 5 million in revenue.
Awarded Professional Leadership and Distinguished Service from (AIA) Denver Chapter of American Institute of Architects for marketing of annual home tours.
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