Marketing ConsultantCrawford Group － SAN FRANCISCO, CA
Provide short-term marketing and communications support to various tech companies.
Atlassian: Managed the planning of the September 2014 Atlassian Summit's Ecosystem Partners Day and Awards Ceremony.
Worked with internal Experts team to craft event branding and messaging for an event attended by over 300 of Atlassian's key external partners.
Oversaw event logistics, including managing event vendors.
Adobe: Manage the planning and execution of the Digital Publishing Suite App "boot camps" for various Adobe customers.
Work alongside Adobe's field marketing team to determine their needs for the event.
Act as liaison with event vendors to ensure space and audio-visual needs are met.
08/2013 to 07/2014
Communications Specialist & Project ManagerFederal Reserve Bank of San Francisco － SAN FRANCISCO, CA
Oversaw the development of communications deliverables and the planning and execution of special events for the Federal Reserve's national cash supply chain management group.
Spearheaded project management protocols in event planning, setting standards for each critical phase from budgeting and sponsorship to event execution and closure.
Acted as key communications liaison, working with the 12 Federal Reserve districts, national banks, and others.
Improved the process to engage senior leaders and other stakeholders in the development of monthly audit reports, which provided detailed updates on sensitive and high-impact projects.
Created a first-of-its-kind knowledge-sharing website for Federal Reserve System employees and external stakeholders from national banks and armored carriers.
Developed the organization's internal and external websites by assembling a team of subject matter experts and marshaling their input to create new and more relevant content.
Other Noteworthy Projects ~ Project managed a large-scale initiative involving nine Federal Reserve districts to test more cost- effective methods for processing U.S. currency. Oversaw the collection and reporting of test participant feedback, which provided bank officers with insight into the test's results.
05/2010 to 08/2013
Communications Specialist & Project ManagerU.S. General Services Administration － SAN FRANCISCO, CA
Key point-of-contact for the planning and direction of ribbon-cutting events related to Federal buildings across California, Nevada, Arizona, and Hawaii.
In charge of maintaining rapport and professional connections with stakeholders, such as congressional representatives and community leaders.
Quickly advanced from a temporary management training role; placed in a permanent position 1.5 year earlier than intended.
Improved planning efficiency by being the first project manager to identify and schedule future event opportunities, which allowed flexibility in resource and cost management.
Significantly reduced costs by making the most use of existing resources, including limited space, collateral, and decorations, resulting in more than 85% lowered budgets for all 2012 events.
Formed and developed a partnering network with event planners from 11 separate regions, generating ideas and "best practice" techniques that positively impact organizational goals.
Noteworthy Communication Projects ~ Key Writer & Editor on behalf of Washington, D.C.
response team, composing formal correspondences to inquiries from Congress, the White House, and other nationwide citizens.
Produced, directed, and arranged interviews for an in-house video revealed to senior management team, detailing scope on 24 capital construction projects across four regions.
02/2003 to 06/2008
Assignment Editor & Project ManagerCable News Network － LOS ANGELES, CA
Critical in all production efforts of day-to-day news stories, including deployment of 60 bureau staff members, wire service monitoring, interviews with local representatives, resource management, and other news desk functions.
Boosted ratings and performance in key target areas by identifying narrative opportunities and recommending the proper coverage, either with camera crew/satellite truck or published news on CNN.com.
Liaison between network and reporting team for specific program requests, including live coverage assistance with Anderson Cooper 360, Larry King Live, and other primetime shows.
Revived affiliate relations with Los Angeles stations, such as KTLA, KCAL, and KABC, by re-building partnerships that led to improved communication and more efficient project collaborations.
Involved in writing world-renowned stories, such as the 2008 Presidential Election, Hurricane Katrina, and several major wildfires in Southern California.
Certificate: Project ManagementUniversity of California, Berkeley (Extension) － San Francisco, CA
MBAUniversity of San Francisco － San Francisco, CA
Bachelor of Arts: Political ScienceUniversity of California, San Diego － San Diego, CAGraduated cum laude