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Marketing Communications Specialist Resume Example

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MARKETING COMMUNICATIONS SPECIALIST
Professional Summary
Innovative and passionate product manager and marketing manager with strong technical background in computer electronics; additional experience in presenting, sales, and customer service.
Skills
  • Product & Project Management
  • Product Competitive Analysis
  • Computer Hardware
  • Keynote Presenter
  • Product Marketing
  • Channel & End User Marketing
  • Social Media
  • Google SEO
Work History
Marketing Communications Specialist, 05/2015 to Current
AVer Information Inc – Fremont, CA
  • Plan, develop, and execute trade show strategy and manage logistics to increase trade show ROI while decreasing cost from prior years.
  • Create and conduct monthly product training webinars for new and existing product lines.
  • Present trades how keynotes and company/product information to attendees and potential leads.
  • Grew overall social media by 255% from 2015 to 2016.
  • Increased Aver trade show leads from 2,472 in 2015 to 4,720 in 2016.
  • Increased AVer SEO placement to first 3 results on Google's search engine.
  • Achieved steady website visitor growth by maintaining all web content and e-content with appropriate messaging and consistent materials with overall strategy.
  • Supported regional sales managers with up to date competitive information and competitive product matrix landscapes assisting winning of bids.
  • Created and directed product promotional and training videos for re-seller and end user distribution (portfolio available upon request).
Jr. Project Lead/Manager, 05/2015 to 06/2017
AVer Information Inc – Fremont, CA
  • Managed hardware product life cycles (document cameras & charging carts); created and presented MRD/PRD.
  • Provided product training, support, and troubleshooting to outside sales, account managers, education development execs, product trainers, tech support team, and potential customers.
  • Collected customer insights from customer support, onsite visits, and produced analytics to initiate development of new products.
  • Worked with engineering to design prototypes for testing.
  • Conducted market research and competitive analysis.
  • Defined, developed, and lead execution of launch plans.
  • Assisted product management and product marketing with new sales and marketing tools.
  • Produced web content and other customer and channel communications.
Technical Support, 06/2011 to 02/2013
Matsunichi, Inc – Fremont, CA
  • Trained and monitored newly hired technicians, supervise the customer service and technical support department.
  • Provided expert technical support to customers, monitored technical support email, queue (call center), and cases.
  • Managed troubleshooting and mass updating firmware of the products; issuing RMAs to customers with defective or malfunctioning units.
  • Managed the CRM system as well as gather and report support metrics.
  • Acted as a liaison between technical support and development reporting high priority and critical bugs/issues, assisted in deployment of new software releases to customer base.
Education
Bachelor of Science: Industrial Technology, 2014
San Jose State University - San Jose, CA
  • Concentration in Computer Electronics and Network Technology
  • Minor in Business
Certifications
  • Certified Technology Manager: The Association of Technology, Management, and Applied Engineering (2014)
  • Group Exercise Instructor Certification: Aerobics and Fitness Association of America (2015)
  • Credentialed U-JAM Fitness Instructor: U-JAM Fitness (2015)
Languages
  • Bilingual in English and Mandarin
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Resume Overview

Companies Worked For:

  • AVer Information Inc
  • Matsunichi, Inc

School Attended

  • San Jose State University

Job Titles Held:

  • Marketing Communications Specialist
  • Jr. Project Lead/Manager
  • Technical Support

Degrees

  • Bachelor of Science : Industrial Technology , 2014

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