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Marketing Communications Manager Resume Example

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MARKETING COMMUNICATIONS MANAGER
Summary

Goal-oriented Marketing Manager at creating and executing strategic marketing campaigns successful at growing market share and increasing company profits. Develops fresh marketing collateral and revamps digital channels. Over 5 years of progressive experience in marketing leadership.

Skills
  • Adobe Suite (Illustrator, Photoshop, InDesign)
  • Customer Relationship Management (CRM)
  • Managing Logistics
  • Content Development & Producing Marketing Collateral (Print & Digital)
  • Video (Pre & Post Production)
  • Websites (Creation & Maintenance)
  • Internet and E-mail Marketing 
  • Event Planning and Execution (Tradeshows, Open House, Groundbreaking Ceremonies)
Experience
03/2017 to Current
Marketing Communications ManagerCompany Name － City, State
  • Oversaw all corporate branding and marketing communications for global brand and affiliate companies, in MN, UT, TX, CT, IN and Costa Rica; including branding, websites, brochures, social media, video, public relations, print/digital advertising and other traditional and digital marketing collateral.
  • Administered development and design of marketing communications materials through internal teams and outside vendors.
  • Established and managed a corporate budget of 500,000+, with focus on ROI and executing on relevant advertising campaigns.
  • Coordinated with sales department to develop and manage partner strategies and campaign initiatives to drive web traffic, lead generation and engagement on social channels.
  • Strategic development of corporate brand at tradeshows. Managed pre and post show logistics. Initiated follow-up campaigns for leads after event.
  • Coordinated with vendors, suppliers to negotiate contracts, event space, catering needs, audio/visual, and decor to align events with corporate branding, needs and outcomes.
  • Facilitated corporate branding initiatives for new headquarters including signage for internal & external areas, A/V installs, artwork, SMART Executive Board Room, and Face-to-Face Marketing lobby space (wall art, video wall and display cabinets).
12/2015 to 03/2017
Web & Graphics Design SpecialistCompany Name － City, State
  • Executed pre & post tradeshow management logistics, organized in-house special events, including B2B Open House event.
  • Monitored and directed company e-commerce website, developed content for website & social media channels, email marketing campaigns, and press releases.
  • Managing day-to-day operations of business including order processing, customer service support, daily sales calls (doubled sales over previous year) designed posters, and flyers.
  • Built website content and designs using HTML and CSS.
07/2014 to 04/2015
Web & Graphics Design SpecialistCompany Name － City, State
  • Designed and managed company brand assets and developed marketing material collateral including brochures, flyers, presentation folders, wall calendars, decals, and website assets.
  • Re-launched company website on Wordpress platform, working with 3rd party vendor for updates.
  • Initiated and executed social media strategy, increasing brand followers on LinkedIn by 30% in 2 months.
  • Populated and managed digital assets to organize and optimize published content.
  • Created and edited website design assets using Adobe Photoshop, InDesign and Illustrator.
  • Built website content and designs using HTML and CSS.
01/2005 to 01/2014
Web Coordinator, Executive AssistantCompany Name － City, State
  • Supported non-profit fundraising activities, and promoted events including galas (600 ppl), Open House (50-100 ppl) annual general meetings (10-100 ppl) and general meetings (3-5+ ppl) Oversaw the development of website, and intergrated new web-based platforms (MS Dynamics CRM and Drupal (outsourced) for membership to post volunteer opportuniteis to company website.
  • Involved in the development of corporate branding collateral including videos, brochures, tickets, and produced digital graphical elements using Adobe Software (Illustrator, Photoshop, InDesign).
  • Published 10 podcasts and 60 videos for website and social media channels (pre & post production).
Education and Training
05/2003
Bachelor of Science: Bus. Admin. W/ Emp. MarketingBrigham Young University-Idaho － City
Certifications
  • Web Graphics Certificate, University of Calgary, 2005
  • Content Marketing Certificate, Hubspot, 2020
Activities and Honors

BIOMERICS HEADQUARTERS - Recipient of Building Project Award, October 2018

TOASTMASTERS INTERNATIONAL - Competent Communicator - 2012

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Resume Overview

School Attended

  • Brigham Young University-Idaho

Job Titles Held:

  • Marketing Communications Manager
  • Web & Graphics Design Specialist
  • Web Coordinator, Executive Assistant

Degrees

  • Bachelor of Science : Bus. Admin. W/ Emp. Marketing

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