Marketing Communications Manager Resume Example
Love this resume?Build Your Own Now
MARKETING COMMUNICATIONS MANAGER
Summary
Goal-oriented Marketing Manager at creating and executing strategic marketing campaigns successful at growing market share and increasing company profits. Develops fresh marketing collateral and revamps digital channels. Over 5 years of progressive experience in marketing leadership.
Skills
|
|
Experience
03/2017 to Current
Marketing Communications ManagerIllinois Tool Works － Oklahoma City , OK
- Oversaw all corporate branding and marketing communications for global brand and affiliate companies, in MN, UT, TX, CT, IN and Costa Rica; including branding, websites, brochures, social media, video, public relations, print/digital advertising and other traditional and digital marketing collateral.
- Administered development and design of marketing communications materials through internal teams and outside vendors.
- Established and managed a corporate budget of 500,000+, with focus on ROI and executing on relevant advertising campaigns.
- Coordinated with sales department to develop and manage partner strategies and campaign initiatives to drive web traffic, lead generation and engagement on social channels.
- Strategic development of corporate brand at tradeshows. Managed pre and post show logistics. Initiated follow-up campaigns for leads after event.
- Coordinated with vendors, suppliers to negotiate contracts, event space, catering needs, audio/visual, and decor to align events with corporate branding, needs and outcomes.
- Facilitated corporate branding initiatives for new headquarters including signage for internal & external areas, A/V installs, artwork, SMART Executive Board Room, and Face-to-Face Marketing lobby space (wall art, video wall and display cabinets).
12/2015 to 03/2017
Web & Graphics Design SpecialistFIDOBIOTICS, LLC － City , STATE
- Executed pre & post tradeshow management logistics, organized in-house special events, including B2B Open House event.
- Monitored and directed company e-commerce website, developed content for website & social media channels, email marketing campaigns, and press releases.
- Managing day-to-day operations of business including order processing, customer service support, daily sales calls (doubled sales over previous year) designed posters, and flyers.
- Built website content and designs using HTML and CSS.
07/2014 to 04/2015
Web & Graphics Design SpecialistCandyne Pump Services － City , STATE
- Designed and managed company brand assets and developed marketing material collateral including brochures, flyers, presentation folders, wall calendars, decals, and website assets.
- Re-launched company website on Wordpress platform, working with 3rd party vendor for updates.
- Initiated and executed social media strategy, increasing brand followers on LinkedIn by 30% in 2 months.
- Populated and managed digital assets to organize and optimize published content.
- Created and edited website design assets using Adobe Photoshop, InDesign and Illustrator.
- Built website content and designs using HTML and CSS.
01/2005 to 01/2014
Web Coordinator, Executive AssistantPROPELLUS/VOLUNTEER CALGARY － City , STATE
- Supported non-profit fundraising activities, and promoted events including galas (600 ppl), Open House (50-100 ppl) annual general meetings (10-100 ppl) and general meetings (3-5+ ppl) Oversaw the development of website, and intergrated new web-based platforms (MS Dynamics CRM and Drupal (outsourced) for membership to post volunteer opportuniteis to company website.
- Involved in the development of corporate branding collateral including videos, brochures, tickets, and produced digital graphical elements using Adobe Software (Illustrator, Photoshop, InDesign).
- Published 10 podcasts and 60 videos for website and social media channels (pre & post production).
Education and Training
05/2003
Bachelor of Science: Bus. Admin. W/ Emp. MarketingBrigham Young University-Idaho － City
Certifications
- Web Graphics Certificate, University of Calgary, 2005
- Content Marketing Certificate, Hubspot, 2020
Activities and Honors
BIOMERICS HEADQUARTERS - Recipient of Building Project Award, October 2018
TOASTMASTERS INTERNATIONAL - Competent Communicator - 2012
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
Resume Strength
- Word choice
- Typos
Resume Overview
School Attended
- Brigham Young University-Idaho
Job Titles Held:
- Marketing Communications Manager
- Web & Graphics Design Specialist
- Web Coordinator, Executive Assistant
Degrees
- Bachelor of Science : Bus. Admin. W/ Emp. Marketing
Similar Resumes
