Goal-oriented Marketing Manager at creating and executing strategic marketing campaigns successful at growing market share and increasing company profits. Develops fresh marketing collateral and revamps digital channels. Over 5 years of progressive experience in marketing leadership.
Skills
Adobe Suite (Illustrator, Photoshop, InDesign)
Customer Relationship Management (CRM)
Managing Logistics
Content Development & Producing Marketing Collateral (Print & Digital)
Video (Pre & Post Production)
Websites (Creation & Maintenance)
Internet and E-mail Marketing
Event Planning and Execution (Tradeshows, Open House, Groundbreaking Ceremonies)
Education and Training
Brigham Young University-IdahoRexburg, ID, Expected in 05/2003 ā āBachelor of Science:Bus. Admin. W/ Emp. Marketing - GPA:
Certifications
Web Graphics Certificate, University of Calgary, 2005
Content Marketing Certificate, Hubspot, 2020
Experience
Illinois Tool Works - Marketing Communications Manager Oklahoma City, OK, 02/2017 - Current
Oversaw all corporate branding and marketing communications for global brand and affiliate companies, in MN, UT, TX, CT, IN and Costa Rica; including branding, websites, brochures, social media, video, public relations, print/digital advertising and other traditional and digital marketing collateral.
Administered development and design of marketing communications materials through internal teams and outside vendors.
Established and managed a corporate budget of 500,000+, with focus on ROI and executing on relevant advertising campaigns.
Coordinated with sales department to develop and manage partner strategies and campaign initiatives to drive web traffic, lead generation and engagement on social channels.
Strategic development of corporate brand at tradeshows. Managed pre and post show logistics. Initiated follow-up campaigns for leads after event.
Coordinated with vendors, suppliers to negotiate contracts, event space, catering needs, audio/visual, and decor to align events with corporate branding, needs and outcomes.
Facilitated corporate branding initiatives for new headquarters including signage for internal & external areas, A/V installs, artwork, SMART Executive Board Room, and Face-to-Face Marketing lobby space (wall art, video wall and display cabinets).
FIDOBIOTICS, LLC - Web & Graphics Design Specialist City, STATE, 11/2015 - 02/2017
Executed pre & post tradeshow management logistics, organized in-house special events, including B2B Open House event.
Monitored and directed company e-commerce website, developed content for website & social media channels, email marketing campaigns, and press releases.
Managing day-to-day operations of business including order processing, customer service support, daily sales calls (doubled sales over previous year) designed posters, and flyers.
Built website content and designs using HTML and CSS.
Candyne Pump Services - Web & Graphics Design Specialist City, STATE, 06/2014 - 03/2015
Designed and managed company brand assets and developed marketing material collateral including brochures, flyers, presentation folders, wall calendars, decals, and website assets.
Re-launched company website on Wordpress platform, working with 3rd party vendor for updates.
Initiated and executed social media strategy, increasing brand followers on LinkedIn by 30% in 2 months.
Populated and managed digital assets to organize and optimize published content.
Created and edited website design assets using Adobe Photoshop, InDesign and Illustrator.
Built website content and designs using HTML and CSS.
PROPELLUS/VOLUNTEER CALGARY - Web Coordinator, Executive Assistant City, STATE, 12/2004 - 12/2013
Supported non-profit fundraising activities, and promoted events including galas (600 ppl),
Open House (50-100 ppl) annual general meetings (10-100 ppl) and general meetings
(3-5+ ppl)
Oversaw the development of website, and intergrated new web-based platforms (MS
Dynamics CRM and Drupal (outsourced) for membership to post volunteer opportuniteis to
company website.
Involved in the development of corporate branding collateral including videos, brochures,
tickets, and produced digital graphical elements using Adobe Software (Illustrator, Photoshop,
InDesign).
Published 10 podcasts and 60 videos for website and social media channels (pre & post
production).
Activities and Honors
BIOMERICS HEADQUARTERS - Recipient of Building Project Award, October 2018
TOASTMASTERS INTERNATIONAL - Competent Communicator - 2012
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