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Marketing Communications Manager Resume Example

Resume Score: 90%

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MARKETING COMMUNICATIONS MANAGER
Summary

Professional High-performing senior marketing and communications professional providing innovative and effective integrated marketing campaigns, go-to-market strategies, brand development, content messaging and digital marketing in the high-tech and health care industries.

Highlights
  • Marketing Innovations
  • Go-to-market strategy development
  • Campaign and Program Execution
  • Cross-functional team leadership
  • Excellent written and verbal communicator
  • Media relations
  • Agency Search and Management
  • Start-up background
Accomplishments
  • Increased existing customer penetration by 20% through development of innovative sales tools and programs that equipped our safes force
  • Developed long-term, worldwide marketing strategies with emphasis on U.S. market that resulted in securing 31 sites for clinical trials
  • Managed external communications for sales and market development that increased sales by 50%.
  • Developed new emergency department protocols which resulted in a 100% increase in volunteer effectiveness.
  • Secured editorial coverage in global and regional publications resulting in 25% increase of advertising space.
  • Reduced trade show budget by 50% with the creation of a singular modular exhibit scalable for domestic and international event spaces.
Experience
Marketing Communications Manager, 09/2013 to CurrentOmnicell - Fremont, CA

Omnicell provides technologically advanced automation that enables healthcare facilities to acquire, manage, dispense, and deliver medications and supplies more effectively.

  • Develop and direct high impact go-to-market activities and promotions to achieve planned business objectives and growth.
  • Drive the development of product and solution-level messages to support marketing communications content creation for collateral, customer success stories, white papers, website, and other materials.
  • Developed innovative sales tools and programs that equipped our sales force to increase existing customer penetration by 20%.
Marketing Integration Specialist, 04/2012 to 09/2013PneumRx PneumRx, Inc - Fremont, CA

PneumRx, Inc. develops, manufactures, and distributes innovative, minimally-invasive, endoscopic solution for people suffering from emphysema.

  • Developed long-term, worldwide marketing strategies with emphasis on U.S. market that resulted in securing 31 sites for clinical trials.
  • Produced positioning, messaging and marketing tools for all new U.S. clinical sites.
  • Determined company participation in key conferences and conventions, sales and marketing events in conjunction with the conferences and manage all trade shows to ensure broadest visibility of the company.
Independent Marketing Communications Professional, 08/2000 to 04/2012Mathis Engineering Group - Fremont, CA

Mathis Engineering group provides technical and business resources for inventor's novel medical technology.

  • Performed market research for minimally invasive mitral valve repairs.
  • Worked with potential customers of medical device start-ups on funding opportunities.
  • Managed external communications for sales and market development that increased sales by 50%.
Independent Marketing Communications Professional, 08/2000 to 04/2012TotalPaas, Inc - Palo Alto, CA

The first turnkey geo-social networking solution designed for local media companies.

  • Developed social media plan and presence for startup technology and media company.
  • Created web design, and copy to facilitate strategic partnership with MainStreet Media that opened a new channel for TotalPaas' technologies with conglomerates and independent publishers.
Independent Marketing Communications Professional, 08/2000 to 04/2012ImmuMetrix - Palo Alto, CA

ImmuMetrix is an early stage biotechnical company focusing on DNA sequencing for immunology.

  • Worked with scientists to establish facilities and lab requirements for an early stage biomedical technology company.
  • Researched appropriate sites, made recommendations and secured final lab space.
  • Prepared presentations for initial investors and potential mergers and acquisitions.
Independent Marketing Communications Professional, 08/2000 to 04/2012Stanford Hospital & Clinics - Stanford, CA

Recognized as one of “America's Best Hospitals” (U.S. News and World Report)

  • Repositioned awareness campaign to increase professional's spousal involvement in volunteer programs. Initial efforts resulted in 40% participation.
  • Created and presented new training procedures for 1200 volunteers to limit liability of hospital's volunteer programs and campaign initiatives.
  • Developed new emergency department protocols which resulted in a 100% increase in volunteer effectiveness.
Director, Corporate Communications, 08/1997 to 09/2000LAM RESEARCH - Stanford, CA

Leading supplier of wafer fabrication equipment and services to the worldwide semiconductor industry

  • Managed $3M annual communications budget and executed department's $1M project budget.
  • Secured editorial coverage in global Semiconductor International, Nikkei Microdevices, Solid State Technology, Electronic Times and regional publications resulting in 25% increase of advertising space.
  • Educated employee population about companies brand by creating and producing corporate branding guidelines collateral and style guide.
  • Established online customer survey for trade shows which increased the percentage of qualified sales leads by 30%.
  • Reduced trade show budget by 50% with the creation of a singular modular exhibit scalable for domestic and international event spaces.
  • Supported CEO staff to define, communicate and promote mission, vision and value statement.
Sr. Manager, Corporate Marketing Communications, 08/1990 to 09/1997APPLIED MATERIALS, INC. - Fremont, CA

The global leader in providing innovative equipment, services and software to enable the manufacture of advanced semiconductor, flat panel display and solar photovoltaic products

  • Selected by company executives to lead the product communications marketing efforts for a newly created product line.
  • Created Applied Global University's marketing communication plan and collateral resulting in an increase in employee recognition by 80% and participants' enrollment by 50%.
  • Prepared and delivered quarterly updates with CEO to all employees worldwide on the company's financial results and business outlook.
Education
Bachelor of Science:Graphic DesignSAN JOSE STATE UNIVERSITY - San Jose, CA, U.S.A.

Graphic Design/Art Direction

Skills

Integrated Marketing Plans, Marketing Innovation, Campaign and Program Execution, Go-to-Market Strategies, Brand Development, Digital Marketing, Program Management, Content Creation, Product Launch and Placement, Agency Search and Management, Public Relations, Collateral Development, Communications Plans, Market Development, Marketing Strategies, Market Research, Marketing Communications, Messaging, Networking, Positioning, Presentations, Publications, Sales, Start-ups, Strategic Marketing, White Papers, Trade Shows, Vision, Website Design and Microsoft Office Suite.

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Resume Overview

Companies Worked For:

  • Omnicell
  • PneumRx PneumRx, Inc
  • Mathis Engineering Group
  • TotalPaas, Inc
  • ImmuMetrix
  • Stanford Hospital & Clinics
  • LAM RESEARCH
  • APPLIED MATERIALS, INC.

School Attended

  • SAN JOSE STATE UNIVERSITY

Job Titles Held:

  • Marketing Communications Manager
  • Marketing Integration Specialist
  • Independent Marketing Communications Professional
  • Director, Corporate Communications
  • Sr. Manager, Corporate Marketing Communications

Degrees

  • Bachelor of Science : Graphic Design

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