Marketing Communications Manager Resume Example Firestone Building Products

Summary

Life would be colorless without creativity and imagination. Imagination helps provide meaning to experience. It's the faculty through which we encounter everything. And my curiosity fuels my imagination. It's important to think about the bigger picture, and to swing hard. If you're afraid to strike out, you'll never hit a home run. And I'm ready to go to bat for you.

Highlights

Career Bridgestone Americas President's Award recipient for creative direction/development of collateral used in the Highlights launch of a revolutionary product (including development/execution of communications plan).

Telly Award winner for production of corporate anniversary video. Category: Corporate Communications, Employee Communications.

Accomplishments

Simultaneously lead efforts for effectively branding highest profile projects with $2M separate budgets. Design and edit all promotional collateral, approving and arranging packaging for most effective distribution. Lead and facilitate effective partnerships with brand teams, agencies, and project/meeting planners. Provide proactive, comprehensive planning and tracking for tactical execution.
Re-branded organization and its four sister companies concurrently. Designed new marketing collateral incorporating brand unity across the enterprise. Designed all web properties with increased functionality which led to better user experiences, and developed and edited content which significantly increased traffic.
Tournament director of annual charity golf outing which included sponsorship from multiple high profile organizations including the Indianapolis Colts. Led team of over 30 volunteers; collaborating with key stakeholders to develop promotional materials and coordinate event activities. Raised over $200,000 in the five years I led the event.

Experience

10/2013 to Current

Marketing Communications ManagerFirestone Building Products － Indianapolis, Indiana

Oversee all print, graphic, web, and tradeshow design/strategy initiatives for multiple brands.
Includes oversight of photography and video initiatives.
Brand champion establishing the creative direction within the company and with all external vendor partners, ensuring compliance with global brand guidelines and all other policies and procedures.
First point of contact to address internal and external questions related to the brands and the proper execution of messages as established within the brand guidelines.
Communicate brand position to internal and external audiences, providing education about the sales and marketing tools available and how to use them.
Partner with executive management and cross-functional business units to develop, implement, evaluate, and refine internal and external marketing communications that support and align with company objectives and established strategies.
Includes advertising, sales collateral, electronic communications, promotional materials, web content, and communications campaigns.
Coordinate and facilitate key content revisions/annual reviews.
Includes ensuring appropriate review and approvals are obtained, and communicating changes to the brand teams, review teams, and external partners.
Accountable for operational relationship with agencies and external vendor partners.
Lead and promote open communication which has ensured healthy relationships and effective execution of brand message/promise.
Manage and develop web content for public and customer websites.
Facilitate electronic communications input across multiple brands, and tactics requiring sales force input.
Work closely with digital specialists providing creative and art direction effectively accomplishing web development goals.
Consistently exceed my annual KPIs and professional goals established in my performance reviews.

06/2006 to 10/2013

Director of Corporate CommunicationsInternational Medical Group － Indianapolis, IN

Department head with oversight of enterprise communications.
Led a team of communications business partners, writers, designers and web developers.
Acted as primary communications advisor to president and CEO, and the executive staff.
Developed internal and external communications ensuring president and staff delivered concise and consistent messages.
Developed, implemented, and coordinated public relations strategies for the Indianapolis and global sites, establishing and maintaining a favorable image of the company with news media, investors, potential customers, employees, and the public.
Operated a wide variety of systems to create, design, develop, produce, and deliver a range of communications centered around company's mission, vision, products, and services.
Created, communicated, and implemented ideas for all marketing materials including advertising, brochures, posters, exhibit displays, signs, banners, reports, promotional materials, websites, press releases, and newsletters (external and internal).
Proofread and edited communications.
Included presentations, electronic communications, client materials, proposals, letters, web content of four subsidiary companies, and various related documents.
Collaborated with external vendors ensuring printed materials were delivered timely and as designed.
Included preparing all materials for press, and reviewing proofs for color and content accuracy.
Oversight of sales and marketing inventory.
Maintained and tracked inventory, and conducted monthly audits to ensure proper amount of materials were available while staying within targeted budget.
Developed and managed departmental budget, both capital expenditure and operational.

08/2003 to 06/2006

Certificate Holder Services Team LeaderInternational Medical Group － Indianapolis, IN

Developed and managed performance objectives for team of service specialists.
Ensured team consistently achieved or exceeded all performance metrics as applicable.
Directed, coordinated, and supported daily services provided by the department in order to maintain high levels of customer satisfaction.
Actively participated in and led process improvement discussions, collaborating with senior staff across the enterprise to optimize the customer experience.
Facilitated departmental on-boarding.
Selected, developed, cross-trained, and evaluated personnel which ensured high levels of engagement and the efficient operation of the team.

08/2002 to 08/2003

Corporate Communications AssistantInternational Medical Group － Indianapolis, IN

Reviewed, proofread, and edited corporate marketing materials for accuracy in grammar, style, and design.
Assisted in designing several corporate marketing pieces - brochures, Web banners, advertising, agent flyers, and direct mail pieces.
Prepared printed materials for press and reviewed proofs for color and content accuracy.

Education

2001

Bachelor of Science: AdvertisingBall State University － Muncie, Indiana

Skills

Adobe Creative Suite, advertising, art direction, banners, brochures, budget, content, copy writing, corporate communications, creative direction, customer satisfaction, designing, direct mail, editing, inventory, letters, marketing, marketing communications, marketing materials, media relations, Microsoft Office, newsletters, performance reviews, photo editing, photography, posters, presentations, press releases, print design, process improvement, promotional materials, proposals, public relations, strategy, video, web development, web content, websites

Resume Overview

Companies Worked For:

Firestone Building Products
International Medical Group

School Attended

Ball State University

Job Titles Held:

Marketing Communications Manager
Director of Corporate Communications
Certificate Holder Services Team Leader
Corporate Communications Assistant

Degrees

Bachelor of Science : Advertising

Marketing Communications Manager Resume Example

Resume Score: 100%

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