Develop and own marketing campaigns from initial scope through execution and refinement, including concept and content development, KPI definition and tracking and integration across marketing channels
Lead content creation, editing and final production for a wide variety of marketing material, including animations/videos, PPT presentations/shows, Web pages, case studies, white papers, speeches, blogs, news releases, livestreams/Webinars, email marketing, social media/social selling, digital and print advertisements, editorials and more
Work with Executives, Directors, Global and Regional Business Development Managers, Key Account Managers to execute marketing activities focused on successful promotion of key strategic initiatives
Manage annual marketing communication budget for Americas automotive division
Implement and maintain a global, end-to-end marketing automation program to identify, nurture and track leads, while measuring return on investment
Lead production of major events, including customer technology expos, trade show booths and private workshop events. Key activities include booth design, technology demonstrations, lead tracking and project management
Develop digital, automated sales tool to provide sales force with key product content and customizable marketing material; includes API connection to internal systems for streamlined updating
Lead marketing communication efforts and measurement for LinkedIn social selling platform
Develop and measure effectiveness of ad campaigns for organic and paid acquisition channels, including content creation and curation, pay-per-click, social media and lead generation campaigns
Manage media relations strategy, story idea generation, media pitching, media tours, interviews and follow up
Develop, maintain and deepen strategic partnerships with agencies, vendors, industry leaders, media & more.
Research business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning
Plan, art direct, research, write and coordinate distribution of annual report in both print and online environment
Author executive remarks and presentations, press releases, newsletter articles, brochures, Web site content and other material to share vital information and promote intended message
Direct and manage video development and editing
Plan and execute customer events
08/1998 to 10/2006
Senior Account ExecutiveFidelity National Information Services – Collegeville, PA,
Develop strong and long-term client relationships by providing strategies for media relations, corporate positioning, brand enhancement and message development
Lead media-related initiatives, including press conferences, ride-and-drive events, editorial meetings, facility groundbreakings and one-on-one interviews
Develop a wide variety of communications, including press releases, advertising copy, speeches, presentations, newsletters and other media-related content
Develop media analysis reports
Determine the cost and pricing of proposals and bids
Education and Training
Expected in
Bachelor of Arts: Communication Michigan State University - East Lansing, MI, GPA:
Expected in 11/2018
Digital Marketing Certification: Digital Marketing Google Squared - New York, NY GPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
