Livecareer-Resume
Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary

Strategic communications professional with passion for creative storytelling that converts.

Skills
  • Editorial direction & production for Web, digital & in person events, executive remarks, newsletters, blogs, social, advertising, eblasts & more
  • Integrated marketing campaign ideation, production and measurement across paid and owned channels
  • Translate technical content into engaging & compelling mediums - virtual reality, augmented reality, animations, videos & more
  • Account Based Marketing strategic development, including research, personas, messaging, content development & measurement
  • Lead email marketing & automation; smart campaigns, nurturing, measuring impact
  • Web SEO strategies
  • Digital sales tool/app development
  • Trade show strategy, production & development (exhibits/displays, lead management)
  • Cross-functional team leadership & agency management
  • Budget management
Experience
09/2012 to Current
Marketing Communications Manager Danaher Duluth, MN,
  • Develop and own marketing campaigns from initial scope through execution and refinement, including concept and content development, KPI definition and tracking and integration across marketing channels
  • Lead content creation, editing and final production for a wide variety of marketing material, including animations/videos, PPT presentations/shows, Web pages, case studies, white papers, speeches, blogs, news releases, livestreams/Webinars, email marketing, social media/social selling, digital and print advertisements, editorials and more
  • Work with Executives, Directors, Global and Regional Business Development Managers, Key Account Managers to execute marketing activities focused on successful promotion of key strategic initiatives
  • Manage annual marketing communication budget for Americas automotive division
  • Implement and maintain a global, end-to-end marketing automation program to identify, nurture and track leads, while measuring return on investment
  • Lead production of major events, including customer technology expos, trade show booths and private workshop events. Key activities include booth design, technology demonstrations, lead tracking and project management
  • Develop digital, automated sales tool to provide sales force with key product content and customizable marketing material; includes API connection to internal systems for streamlined updating
  • Lead marketing communication efforts and measurement for LinkedIn social selling platform
  • Develop and measure effectiveness of ad campaigns for organic and paid acquisition channels, including content creation and curation, pay-per-click, social media and lead generation campaigns
  • Manage media relations strategy, story idea generation, media pitching, media tours, interviews and follow up
  • Develop, maintain and deepen strategic partnerships with agencies, vendors, industry leaders, media & more.
11/2006 to 09/2012
Senior Communications Specialist Cushman & Wakefield Inc Bloomington, MN,
  • Research business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning
  • Plan, art direct, research, write and coordinate distribution of annual report in both print and online environment
  • Author executive remarks and presentations, press releases, newsletter articles, brochures, Web site content and other material to share vital information and promote intended message
  • Direct and manage video development and editing
  • Plan and execute customer events
08/1998 to 10/2006
Senior Account Executive Fidelity National Information Services Collegeville, PA,
  • Develop strong and long-term client relationships by providing strategies for media relations, corporate positioning, brand enhancement and message development
  • Lead media-related initiatives, including press conferences, ride-and-drive events, editorial meetings, facility groundbreakings and one-on-one interviews
  • Develop a wide variety of communications, including press releases, advertising copy, speeches, presentations, newsletters and other media-related content
  • Develop media analysis reports
  • Determine the cost and pricing of proposals and bids
Education and Training
Expected in
Bachelor of Arts: Communication
Michigan State University - East Lansing, MI,
GPA:
Expected in 11/2018
Digital Marketing Certification: Digital Marketing
Google Squared - New York, NY
GPA:
Activities and Honors
  • Henkel Collaboration Award, Sales Enablement, 2021
  • Google Squared digital marketing program, 2018
  • LinkedIn sales navigator training program completion, 2016-2018
  • Henkel Excellence Award, 2014
  • Society of Automotive Engineers Best of the Best Booth Award, 2014
  • International Association of Business Communicators, Best Customer Newsletter, 2012
Websites, Portfolios, Profiles
  • https://www.clippings.me/Claire
  • www.linkedin.com/in/Jessica-Claire

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Disclaimer

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score
could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

74Average

resume Strength

  • Formatting
  • Personalization
  • Target Job

Resume Overview

School Attended

  • Michigan State University
  • Google Squared

Job Titles Held:

  • Marketing Communications Manager
  • Senior Communications Specialist
  • Senior Account Executive

Degrees

  • Bachelor of Arts
  • Digital Marketing Certification

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in: