Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Strategic communications professional with passion for creative storytelling that converts.

  • Editorial direction & production for Web, digital & in person events, executive remarks, newsletters, blogs, social, advertising, eblasts & more
  • Integrated marketing campaign ideation, production and measurement across paid and owned channels
  • Translate technical content into engaging & compelling mediums - virtual reality, augmented reality, animations, videos & more
  • Account Based Marketing strategic development, including research, personas, messaging, content development & measurement
  • Lead email marketing & automation; smart campaigns, nurturing, measuring impact
  • Web SEO strategies
  • Digital sales tool/app development
  • Trade show strategy, production & development (exhibits/displays, lead management)
  • Cross-functional team leadership & agency management
  • Budget management
09/2012 to Current
Marketing Communications Manager Danaher Duluth, MN,
  • Develop and own marketing campaigns from initial scope through execution and refinement, including concept and content development, KPI definition and tracking and integration across marketing channels
  • Lead content creation, editing and final production for a wide variety of marketing material, including animations/videos, PPT presentations/shows, Web pages, case studies, white papers, speeches, blogs, news releases, livestreams/Webinars, email marketing, social media/social selling, digital and print advertisements, editorials and more
  • Work with Executives, Directors, Global and Regional Business Development Managers, Key Account Managers to execute marketing activities focused on successful promotion of key strategic initiatives
  • Manage annual marketing communication budget for Americas automotive division
  • Implement and maintain a global, end-to-end marketing automation program to identify, nurture and track leads, while measuring return on investment
  • Lead production of major events, including customer technology expos, trade show booths and private workshop events. Key activities include booth design, technology demonstrations, lead tracking and project management
  • Develop digital, automated sales tool to provide sales force with key product content and customizable marketing material; includes API connection to internal systems for streamlined updating
  • Lead marketing communication efforts and measurement for LinkedIn social selling platform
  • Develop and measure effectiveness of ad campaigns for organic and paid acquisition channels, including content creation and curation, pay-per-click, social media and lead generation campaigns
  • Manage media relations strategy, story idea generation, media pitching, media tours, interviews and follow up
  • Develop, maintain and deepen strategic partnerships with agencies, vendors, industry leaders, media & more.
11/2006 to 09/2012
Senior Communications Specialist Cushman & Wakefield Inc Bloomington, MN,
  • Research business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning
  • Plan, art direct, research, write and coordinate distribution of annual report in both print and online environment
  • Author executive remarks and presentations, press releases, newsletter articles, brochures, Web site content and other material to share vital information and promote intended message
  • Direct and manage video development and editing
  • Plan and execute customer events
08/1998 to 10/2006
Senior Account Executive Fidelity National Information Services Collegeville, PA,
  • Develop strong and long-term client relationships by providing strategies for media relations, corporate positioning, brand enhancement and message development
  • Lead media-related initiatives, including press conferences, ride-and-drive events, editorial meetings, facility groundbreakings and one-on-one interviews
  • Develop a wide variety of communications, including press releases, advertising copy, speeches, presentations, newsletters and other media-related content
  • Develop media analysis reports
  • Determine the cost and pricing of proposals and bids
Education and Training
Expected in
Bachelor of Arts: Communication
Michigan State University - East Lansing, MI,
Expected in 11/2018
Digital Marketing Certification: Digital Marketing
Google Squared - New York, NY
Activities and Honors
  • Henkel Collaboration Award, Sales Enablement, 2021
  • Google Squared digital marketing program, 2018
  • LinkedIn sales navigator training program completion, 2016-2018
  • Henkel Excellence Award, 2014
  • Society of Automotive Engineers Best of the Best Booth Award, 2014
  • International Association of Business Communicators, Best Customer Newsletter, 2012
Websites, Portfolios, Profiles

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  • Google Squared

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