Results-focused marketing and
communications professional in the life sciences industry, with a proven
ability to drive brand awareness and implement strategic digital marketing
tactics that drive growth. Passionate about bringing important stories to life
in front of a variety of audience-types.Ā
Skills
Brand Building and Awareness
Video Storyboarding and Production
Content Creation
Website Optimization & Analytics
Strategic media placement
Media relations
Channel strategy
Digital Marketing Strategy
Budgeting & Planning
Campaign Measurement
Email Marketing
Content Marketing
Google analytics
Direct mail campaigns
Education
Saint Anselm CollegeManchester, NHExpected in 2010 ā āBachelor of Arts:English - GPA:Certificate in Communications
National University of Ireland, GalwayGalway, Expected in 2009 ā ā:English Literature - GPA:
Experience
Danaher - Marketing Communications Manager West Jordan, UT, 02/2017 - Current
Managed two important product lines in the life sciences division.
Worked closely with product managers to ensure all marketing and communications activities were strategically implemented and effectively executed.
Optimized all web pages for the filtration product line in just 3 months, which included crafting new messaging, designing new layout and identifying cross-sell opportunities.
Drove numerous emarketing campaigns to further promote products and increase ecommerce sales across the storage and filtration product lines.
Created several how-to videos for the storage product lines to drive web traffic and improve customer satisfaction.
Demonstrated a deep understanding of the industry based on extensive work with clients in the healthcare and life sciences space.
Served as lead client contact for healthcare and life sciences accounts, including Quanterix, Arcadia Healthcare Solutions, Alegeus, Coverys, Maestro Health and Pri-Med.
Won a 2016 Bell Ringer award for leading an impactful six-month concussion awareness campaign with Quanterix.
Developed engaging content for clients, including press releases, messaging documents, e-books and whitepapers.
Created strategic quarterly plans that aligned with a client's business goals and objectives and compiled quarterly measurement reports to map back to the PR program's impact on those set goals.
Led social media strategy for clients, including targeted Twitter and LinkedIn campaigns to get critical messages in front of target audiences.
Led traditional media strategy and maintained strong media relationships with business press reporters, including Ann Carrns, The New York Times, Beth Pinsker and Larry Fine, Reuters, Bruce Rogers, Forbes as well as several top trade reporters.
Heidrick & Struggles - Senior Associate Costa Mesa, CA, 01/2014 - 07/2015
Successfully drove media relations campaigns consisting of proactive and reactive outreach.
Developed content, including bylined articles and press releases, and edited executive award and speaking submissions.
Created social content for company and executive social media channels, including Twitter, Facebook, Instagram and LinkedIn; continuously provided suggestions to increase engagement and grow following.
Won a 2015 Bell Ringer award for a very successful product launch with Arcadia Healthcare Solutions.
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Locust Walk - Associate Boston, MA, 2013 - 01/2014
Took the lead in pitching and landing top tier trade and business press in the healthcare and technology publications.
Developed pitches for trade publication outreach and secured meetings with top tier trade publications.
Warner Music Group Corp. - Junior Associate Miami, FL, 03/2012 - 2013
Maintained social media programs for Twitter, Facebook, LinkedIn and client blogs.
Developed and closely tracked speaking and awards grid for all clients.
Energy Transfer - Associate Account Representative George West, TX, 01/2011 - 03/2012
Built strong connections with trade, business and consumer press.
Facilitated social media programs for clients' Twitter, Facebook and LinkedIn accounts
additional qualifications:
Trendkite
Netbase
Gorkana
PR Newswire
Marketwire
Business Wire
Cision
IT Database
Adobe Photoshop
Radian6.
Activities and Honors
Boston Prom to Remember
PR Representative
Took the lead on conducting media outreach to regional and national outlets, securing coverage of the event.Facilitated media interviews at the event, coordinating in-person discussions with attendees and faculty members.Wrote media alert for the event and assisted in drafting additional releases and content post-event.
Additional Skills
Trendkite, Netbase, Gorkana, PR
Newswire, Marketwire, Business
Wire, Cision, IT
Database, Adobe
Photoshop, Radian6, Google
Analytics, Event
Management
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