Marketing Communications Director resume example with 13+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Jessica is a highly experienced aquatics professional and also has a background in digital strategy, marketing, and fundraising. Jessica has more than six years of experience leading aquatics and fitness programs and has led staff teams of up to 130 people. Jessica has also founded three companies, led client strategy for an award winning, social good focussed, digital agency. Jessica also has experiencing developing highly successful marketing programs for nonprofit organizations and tech startups.

  • 6 years of experience of aquatics facilities and programs management
  • 4 Years of experience in digital marketing and business development
  • 10 years of experience developing and managing budgets of up to $2mill
  • Experience managing complex capital improvement projects in aquatics facilities
  • Strong fundraising experience, raising budgets of over $1mill annually
  • Strong experience in staff and leadership development at all levels
  • Excellent written and verbal communication skills
  • Experience working with a board of directors on fundraising initiatives
Marketing & Communications Director, 09/2015 to 06/2016
City Of Bakersfield, CaBakersfield, CA,
  • Restructured the marketing and communications team and budget to focus on efficient execution of campaign strategy and a constant flow of new ideas
  • Led a full-time team of four people
  • Grew digital engagement and online funding by more than 500% in just 8mos, across email, social media, and search
  • Produced the annual gala, raising over $860,000 in revenue and attracting celebrities and political figures
Co-Founder/Managing Director, 2015 to Current
Ymca Metro AtlantaNewnan, GA,
  • Developed brand, marketing, and technology strategy for NPO's and social business clients such as The Floating Hospital, Change Better, and Donately
  • Led a team of digital and content strategist, web developers and designers in the impJessicaentation of client strategy
  • Produced fundraising events raising over $300k
  • Secured $360k+ in new business revenue in the first year
Strategy Director/Head of Product and Marketing, 05/2014 to 01/2015
City Of BoiseBoise, ID,
  • Developed digital strategy for organizations such as United Way, Invisible Children, Impact Republic, and The Floating Hospital
  • Led marketing and business develop for Fifty & Fifty and Donately, securing $750k in new business and growth business over 6 months
  • Recruited and led a product and marketing team for Donately, leading a rebrand and achieving extensive growth in users
  • Led the company in transition from a project only agency to a retainer business model, and secured the first four retainer clients
Co-Founder/CEO, 03/2012 to 05/2014
SponsorMatch.orgCity, STATE,
  • Planned and launched a digital sponsorship marketplace that connected NPO's with corporate sponsors
  • Recruited and managed a marketing manager, tech team, designer, content strategist, and business development associate
  • Raised $110k in seed stage investment capital
  • Developed brand and marketing, which resulted in 180 NPO's and 22 sponsors at launch
Recreation, Student Development & Facilities Manager, 04/2011 to 04/2012
University Of San DiegoCity, STATE,
  • Oversaw the recreation, aquatics and fitness centers including programs and operations
  • Developed a work-study leadership program that was adopted across student services
  • Oversaw program marketing and communications
  • Exceeded revenue goals in aquatics and fitness programming
  • Managed HR and training for 75+ team members
Founder/CEO, 02/2011 to 01/2012
Human Authenticity JeansCity, STATE,
  • Developed a brand and marketing that resulted in 130 pre-sold pairs of jeans
  • Raised $25k in seed funding
  • Recruited and led a team and vendors, including - designer, PR manager, videographer, and cut & sew worker owned factory
Recreation Coordinator, 11/2007 to 07/2008
City Of BrightonCity, STATE,
  • Managed a team of over 70 aquatics and customer service staff across 2 aquatic facilities, and including 2 full-time pool managers
  • Led planning, procurement and vendor management for a $550k capital project, remodeling the outdoor aquatic facility
  • Developed and successfully administered a $550k operating budget
  • Led the division to receive safety awards for lifeguard performance
Aquatics Director, 11/2005 to 11/2006
ClubSportCity, STATE,
  • Supervised the aquatics department, which included two swim teams with over 500 participants, two full-time /seasonal coordinators, and 50 part-time aquatic staff
  • Prepared and directed $380k department budget
  • Developed a new swim lesson program and icreased program revenue by over 300 percent
  • ImpJessicaented online program registration
Pool Manager, 04/2003 to 04/2005
City Of San RamonCity, STATE,
  • Supervised and trained 130 lifeguards and swim instructors
  • Oversaw the daily operation of a large swim lesson program (5000+ participants)
  • Worked with the leadership team to manage two large facilities (over 60k visitors during summer months)
Bachelor of Arts: Philosophy, Expected in 2011
San Diego State University - San Diego, CA
High School Diploma: , Expected in 2004
Valley Christian High School - Dublin, CA

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Resume Overview

School Attended

  • San Diego State University
  • Valley Christian High School

Job Titles Held:

  • Marketing & Communications Director
  • Co-Founder/Managing Director
  • Strategy Director/Head of Product and Marketing
  • Co-Founder/CEO
  • Recreation, Student Development & Facilities Manager
  • Founder/CEO
  • Recreation Coordinator
  • Aquatics Director
  • Pool Manager


  • Bachelor of Arts
  • High School Diploma

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