Ambitious and creative communications professional with over 10 years of experience creating and delivering high-quality and results-focused marketing programs. Expertise in project management, event production and social media marketing trends.
Story development and brand management
Social media engagement
Creative and innovative
Marketing plan development
Budget development and management
Special events planning
Social media expert
Strong time management
MS Office Suite
Marketing Channel Manager06/2012 to Current PUMA North America – Westford, MA
Oversee the development and execution of marketing strategies for PUMA Soccer business, including: budgets, go to market plans and implementation
Manage the overall marketing plan for key Soccer accounts throughout the US. This includes over 75 accounts, with over 150 door locations.
Develop innovative and targeted collateral to support overall branding objectives that targeted PUMA's key demographic.
Produce creative sales tools to PUMA sales reps that they would use for sell in of seasonal products.
Strategize and deliver digital and social marketing support for over 65 online soccer retailers. Focusing on digital web content and development of social media plans.
Implemented a new streamlined process to fulfill marketing needs of PUMA sponsored soccer clubs. Including the building out of a website and the back end operational program to support it.
Plan and oversee events around the PUMA Soccer Business. Including: grassroots programming, player meet and greets, shoe launches and overall brand experiences.
Manage the PUMA marketing sports interns. Including the hiring, management and mentoring of 10 individuals.
Work cross functionally with Sales, Merchandising, Creative, Customer Service and Product teams on daily basis.
Analyze and report results of each product launch, event, and key initiative within the PUMA Soccer marketing realm.
Company Event Coordinator01/2011 to 12/2015 PUMA – Westford, MA While at PUMA, I organized and planned the company holiday party for 5 years.
Organized and executed holiday party for over 300 employees.
Worked with senior management to finalize date and location
Managed team of five employees to oversee: venue, vendors, guest list, and day of setup and execution
Ecommerce Business Administrator09/2009 to 06/2012 PUMA North America – Westford, MA
Maintained and updated Puma.com Order report and distributed to all necessary parties
Learned the value of accuracy and efficiency by meeting the deadline oriented chargeback process. Ensuring that all information sent from Puma to the credit card companies is accurate to guarantee funds are deposited back to Puma
Identified and fixed merchandise site issues: out of stock items, color or sizing discrepancies, outdated marketing materials
Analyzed performance structure of online site
Delegate Recruiter- Sales01/2007 to 09/2009 TechTarget – Westborough, MA
Successfully met strict deadlines by ensuring attendance quotas were filled by conference date
Responded to customer inquiries regarding confirmations, issues/concerns, and general questions
Set up IT conferences: finding location, acquiring speakers, inviting the right audience
Performed data entry for all conferences along with sending out email confirmations to attendees
Prepared weekly sales reports for sales team and sales management
Assisted in the development of new policies and procedures to improve customer experience
Bachelor of Arts: Communications/Theater2005University Of Massachusetts-
Related Field Experience
Theatrical Production - Director/Choreographer 2006-Current
Directs and choreographs for regional theatrical productions
Collaborates with multiple team members in order to develop successful final product.
Manages multiple facets of production including: scheduling, budget, marketing outreach, and overseeing cast and crew.
Ability to address large crowds with ease and confidence.
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Companies Worked For:
PUMA North America
University Of Massachusetts
Job Titles Held:
Marketing Channel Manager
Company Event Coordinator
Ecommerce Business Administrator
Delegate Recruiter- Sales
Bachelor of Arts : Communications/Theater 2005
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