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Marketing Channel Manager Resume Example

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MARKETING CHANNEL MANAGER
Professional Summary
Ambitious and creative communications professional with over 10 years of experience creating and delivering high-quality and results-focused marketing programs. Expertise in project management, event production and social media marketing trends.
Skills
  • Story development and brand management
  • Market Positioning
  • Social media engagement
  • Creative and innovative
  • Marketing plan development
  • Project management
  • Budget development and management
  • Special events planning
  • Digital marketing
  • Social media expert
  • Strong time management
  • MS Office Suite
Work History
Marketing Channel Manager 06/2012 to Current
 PUMA North America – Westford, MA
  • Oversee the development and execution of marketing strategies for PUMA Soccer business, including: budgets, go to market plans and implementation
  • Manage the overall marketing plan for key Soccer accounts throughout the US. This includes over 75 accounts, with over 150 door locations.
  • Develop innovative and targeted collateral to support overall branding objectives that targeted PUMA's key demographic.
  • Produce creative sales tools to PUMA sales reps that they would use for sell in of seasonal products.
  • Strategize and deliver digital and social marketing support for over 65 online soccer retailers. Focusing on digital web content and development of social media plans.
  • Implemented a new streamlined process to fulfill marketing needs of PUMA sponsored soccer clubs. Including the building out of a website and the back end operational program to support it.
  • Plan and oversee events around the PUMA Soccer Business. Including: grassroots programming, player meet and greets, shoe launches and overall brand experiences.
  • Manage the PUMA marketing sports interns. Including the hiring, management and mentoring of 10 individuals.
  • Work cross functionally with Sales, Merchandising, Creative, Customer Service and Product teams on daily basis.
  • Analyze and report results of each product launch, event, and key initiative within the PUMA Soccer marketing realm.
Company Event Coordinator 01/2011 to 12/2015
 PUMA – Westford, MA
 While at PUMA, I organized and planned the company holiday party for 5 years.
  • Organized and executed holiday party for over 300 employees.
  • Worked with senior management to finalize date and location
  • Managed team of five employees to oversee: venue, vendors, guest list, and day of setup and execution
Ecommerce Business Administrator 09/2009 to 06/2012
 PUMA North America – Westford, MA
  • Maintained and updated Puma.com Order report and distributed to all necessary        parties
  • Learned the value of accuracy and efficiency by meeting the deadline oriented         chargeback process. Ensuring that all information sent from Puma to the credit       card companies is accurate to guarantee funds are deposited back to Puma
  • Identified and fixed merchandise site issues: out of stock items, color or sizing          discrepancies, outdated marketing materials
  • Analyzed performance structure of online site


    • Delegate Recruiter- Sales 01/2007 to 09/2009
         TechTarget – Westborough, MA
    • Successfully met strict deadlines by ensuring attendance quotas were filled by conference date
    • Responded to customer inquiries regarding confirmations, issues/concerns, and general questions
    • Set up IT conferences: finding location, acquiring speakers, inviting the right audience
    • Performed data entry for all conferences along with sending out email confirmations to attendees
    • Prepared weekly sales reports for sales team and sales management
    • Assisted in the development of new policies and procedures to improve customer experience
    Education
    Bachelor of Arts: Communications/Theater 2005 University Of Massachusetts - Amherst, MA
    Related Field Experience
    Theatrical Production - Director/Choreographer 2006-Current
    • Directs and choreographs for regional theatrical productions
    • Collaborates with multiple team members in order to develop successful final product.
    • Manages multiple facets of production including: scheduling, budget, marketing outreach, and overseeing cast and crew.
    • Ability to address large crowds with ease and confidence.
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    Resume Overview

    Companies Worked For:

    • PUMA North America
    • PUMA
    • TechTarget

    School Attended

    • University Of Massachusetts

    Job Titles Held:

    • Marketing Channel Manager
    • Company Event Coordinator
    • Ecommerce Business Administrator
    • Delegate Recruiter- Sales

    Degrees

    • Bachelor of Arts : Communications/Theater 2005

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