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Experienced brand, marketing and content development professional with proven track record in achieving organizational goals on time and within budget. 10+ years working on mission-critical marketing projects and driving "Plan, Deploy, Manage & Maintain" solutions for global clients. Strong team building, relationship management, and communication skills in working across organizational and geographic boundaries. Created winning go-to-market strategies, brand messaging, content development, press releases as well as managed global intranet and digital communications. Experience working with large advertising agencies (Ex. Leo Burnett, Clever Media, etc.). MBA in International Management. BSBA in Management Science. Bi-lingual (English/Dutch).
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Arrow Electronics Inc, – Hauppauge, NY,
- Partnered with brand management teams in strategic planning and program development to increase sales & revenue, drive attendance, build brand loyalty and preference among key market segments
- Provided key market intelligence & research to client's on who their target customers were and how best to adapt their marketing, communications & commercial mix to reach those customers with relevant campaigns, partners and messaging
- Demonstrated critical decision making and problem solving skills leading to successful marketing plan rollout.
LOCOG – City, STATE,
- Worked with MOC (Main Operations Center) which was the hub for Games-wide information affecting venues, clients, partners and stakeholders. The MOC is where messages were coordinated and integrated to provide the single source of truth.
- Successfully planned and executed London 2012 events as part of the London Prepares Series staging 46 World Championships simultaneously with 26 Olympic Sports and 20 Paralympic Sports with 14,700 athletes, 21,000 media and broadcasters, and millions of ticketholders.
Ramapo Outdoor – City, STATE,
- Analyzed and synthesized segment data, performance, forecasting and budgets into business and marketing strategy leading to successful business results
- Recognized market issues and trends and proactively proposed ideas, plans contingencies and brainstorm initiatives to address business needs
- As a member of the Strategic Planning Committee, collaborated with product strategy brand management, sales management and brand communications to ensure campaigns remained relevant to consumers and that all initiatives supported the brand direction and segment strategies
- Commanded respect with global business units, divisions and cross-functional teams based on knowledge of segment goals and channel capabilities ultimately adding value and providing the ability to influence the strategic annual marketing plan.
Getronics / Wang Global – City, STATE,
- Worked on 75 million euro contract to create common unified desktop computer and server environment across worldwide operations of the Shell Group
- Developed 1st ever centralized and coordinated customer satisfaction survey carried out globally. Gathered and analyzed customer intelligence and made inferences on world-wide trends for future purposes. As a consequence, one large customer had reduced costs, simplified administration processes and increased end-user satisfaction: helpdesk user satisfaction increased from 50 to 90% while technical support customer satisfaction increased from 40 to 88%
- Developed two-year global advertising campaign to promote a new corporate identity and boost brand awareness across various medium types including TV, consumer press, newspapers, radio, trade press, cinema and outdoor
- Managed and collaboratively worked with external media outlets and industry analysts/influencers to develop global business plan
- Wrote and designed 1st ever corporate "Building Futures for our Clients/Analysts" marketing brochure which went on to be published in 15 languages and used worldwide as a valuable sales tool.
Monterey Institute of International Studies - Monterey, California
Shippensburg University of Pennsylvania - Shippensburg, Pennsylvania
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School Attended
- Monterey Institute of International Studies
- Shippensburg University of Pennsylvania
Job Titles Held:
- Marketing & Brand Strategy Consultant
- London 2012 Olympic Games Event Brand Manager
- Business Development Manager
- Global Content Development & AR Manager
Degrees
- MBA
- Bachelor of Science
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