LiveCareer-Resume

marketing and public relations director resume example with 20+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.

Skills
  • Pitching Media
  • Microsoft SharePoint
  • Press Kits
  • Services Promotion
  • Special Events
  • Trade Show Coordination
  • Trade Media
  • Press Relations
  • Internal and External Communications
  • PR Strategy
  • Client Meetings
  • Communications Programs
  • Union Negotiations
Education
Grand Valley State University Allendale, MI Expected in 05/1992 Bachelor of Science : Advertising And Public Relations - GPA :
  • Honor Society of Phi Kappa Phi
  • Minor in Business
Work History
Jccs Of North America - Marketing and Public Relations Director
Overland Park, KS, 09/2013 - Current
  • Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
  • Defined and achieved project and overall organizational vision, strategies and tactics.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Attended [Number] trade shows each year to preserve company relations with distributors, customers and media personnel.
  • Produced and distributed internal and external communications.
  • Built professional relationships with distributors, customers and media staff by attending trade shows.
  • Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing [Type] process.
  • Developed innovative marketing and PR strategies.
  • Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by [Number]%.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Coordinated press releases and handled press inquiries for [Type] company.
  • Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Appnovation - Account Supervisor
Atlanta, GA, 03/2000 - 11/2008
  • Partnered with account team director to drive long-term account planning, growth and success.
  • Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
  • Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise.
  • Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
  • Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures.
  • Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
  • Engaged in daily communication with clients to establish and maintain positive working relationships.
  • Communicated best practices among on-site and external personnel to align efforts and goals.
  • Initiated [Type] service consultations with customers by questioning to learn customer needs and preferences.
Ascension Health - Marketing and Communications Manager
Kyle, TX, 08/1992 - 03/2000
  • Contributed expertise to multiple committees to enhance outreach and branding strategies.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Boosted [Type] ratings by [Number]% through targeted social media marketing campaign.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Created printed marketing materials designed to drive campaigns.
  • Met deadlines, exceeding expectations and effectively rolling out [Type] campaign.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.

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Resume Overview

School Attended

  • Grand Valley State University

Job Titles Held:

  • Marketing and Public Relations Director
  • Account Supervisor
  • Marketing and Communications Manager

Degrees

  • Bachelor of Science

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