Strategic marketing and communications professional with a broad range of skills and interests. Specific strengths in special events and promotions planing, copy writing, and partnership development.
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Create and implement external and internal communications strategies for key initiatives including the Penguin Plunge, quarterly state Games, and the roll-out of a new website
Serve as the primary point of contact for incoming media calls including requests for interviews with organization leaders and athletes
Oversaw the transition to a new website (2016). Produce copy and maintain webpages using Wordpress
Manage and implement social media strategy to raise organization profile and educate constituents
Produce engaging media releases and blog content
Coordinate with global organization to ensure brand compliance
Coach staff and key vounteers on brand consistency and key messaging
Draft speeches and talking points for Executive Director
Design digital and print advertising using Adobe Illustrator
Leverage professional relationships to develop new funding and partnership opportunities
Manage the Events Manager and provide coaching and professional development opportunities
Managed the organization's largest annual fundraising event series, the Penguin Plunge in three locations. This event attracts 1,500 participants, 3,000 spectators, and 200 volunteers
Cultivated relationships with community partners, sponsors, and business to reduce event overhead costs and offer fresh event elements to Penguin Plunge participants
Developed event budget and reported on fundraising milestones and event results
Presented to corporate and school-based teams to inspire Plungers and reach participation goals
Recruited and trained event volunteers
Developed and managed online fundraising platform
Executed Opening Ceremonies events for Winter and Summer Games
Developed annual fundraising calendar and budget in coordination with strategic plan
Created and implemented communications strategy to reach donors
Lead monthly meetings of the Board of Directors Development Committee
Wrote and managed twenty-five grant grant applications annually
Spearhead corporate sponsor solicitation and management of sponsor benefits
Managed donor database and donor thanking process
Leadership Champlain class of 2015
Volunteer coach - 2014 Special Olympics USA Games
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