Marketing and Brand Strategist Resume Example
Entrepreneurial, marketing manager, passionate about creating story-driven marketing strategies and building productive relationships with partners and team members. With a very strong background and understanding of the business of Broadway, musical theatre and film I also bring a unique skill set of expertise in CRM/marketing automation technology, media creation strategies, trends and technology to create and deliver highly-targeted and engaging marketing campaigns and experiences.
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Developed brand leveraged, marketing strategies, and marketing automation and campaigns for a leading NYC real estate education company, which led to more than a 250% increase in revenues within 9 months.
Lead team to develop new brand and online strategy for NY area event company. Within one month of launch client's web traffic increased by more than 333% selling out their venue two years in advance.
Created media strategies for theatrical company's out-of-town venue garnering major TV and newspaper press coverage that resulted in a sell-out run.
August 2007 to CurrentNexstar Media Group － Honolulu , HI
Responsible for brand development, marketing and entrepreneurial business strategies for small to medium sized companies. Strategically lead teams to development strong media campaigns for both direct response marketing online & offline using latest technologies and trends. The goal was an engaging, story-driven customer experience with consistent branding across all mediums.
Responsibilities included:
- Overseeing and coordinating with designers, branding elements
- Explore new media trends, coordinate with vendors and potential partners for these avenues and develop strategies for execution.
- Developed and managed project and finance budgets for all marketing plans and annual operating plans.
- Oversaw and directed talent acquisition and crews for the creation of video and film promotions for companies including international shoots. Oversaw post/editorial for the same.
- Work closely with clients to qualitative and quantitative data and analytics to track business and advertising trends both online and offline. This helped increase marketing ROI and discover new opportunities.
January 2000 to CurrentAlbertsons Companies － Saint George , UT
Development of story-driven video and film content for direct to DVD market, television documentaries and high-end corporate media.
Responsibilities included:
- Visionary development of projects (both in-house and client), storyline and budgetary considerations.
- Oversee elements of the project from pre-production to post-production.
- Team management and overseeing of production crews, casting, location teams and design elements for best motion picture result.
- Managed multiple client projects and relations within project timeline and always within budget.
June 1997 to December 1999Imagic Entertainment － City , STATE
Production manager for magic/illusion touring show. Show included small cast, pyro, special effects and multiple sets.
Responsibilities included:
- Oversite of budgets, schedules and show safety.
- Coordinating with touring venues for technical specs and crewing
- Overseeing cast and show logistics, loadin and loadout
- Communication and reports to the shows creator, producers.
Intensive studies in Music, Theatre, and Dance performance. Cross-trained to perform on Broadway. Experience included KCACTF national competition tour of "Pirated!" ending the show at the Kennedy Center for Performing Arts. Last year of studies was concentrated on the business development and creation of shows, management and producing.
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Resume Overview
School Attended
- Brigham Young University
- Weber State University
Job Titles Held:
- Marketing and Brand Strategist
- Producer
- Production Manager
Degrees
- Theatre & Film , 1998
Bachelor of Science : Musical Theatre , 1996
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