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marketing and brand manager resume example with 7 years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Detail oriented motorsports marketing professional with demonstrated success developing and implementing campaigns to increase partner return on investment and create clear brand identity. Strong communicator with natural leadership and high energy.

Skills
  • Campaign Planning
  • Verbal and Written Communication
  • Relationship Building
  • Marketing Program Management
  • Microsoft SharePoint
  • Complex Problem Solving
  • Product Promotion
  • Time Management
  • Partnership Building
  • Spokesperson Experience
  • Friendly, Positive Attitude
  • Active Listening
  • Computer Skills
  • Good Work Ethic
  • People Skills
  • Conflict Resolution
  • Problem Resolution
  • Logo Creation
  • Corporate Branding
  • Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
  • Customer Service
  • Phone and Email Etiquette
  • Teamwork and Collaboration
  • Digital Media
  • Brand Promotion
  • Social Media Copywriting
  • Analytics and Reporting
  • Campaign Management
  • Photo and Video Editing
  • Photography and Videography
  • Content Creation
  • Positive Attitude
  • Attention to Detail
  • Public Relations
Education and Training
Southeast High School Bradenton, FL Expected in 05/2014 High School Diploma : - GPA :
Experience
Kalitta Motorsports - Marketing and Brand Manager
City, STATE, 12/2019 - Current
  • Developed brand identity with distinctive graphic style and tone for race cars, apparel, auxiliary equipment, company communications, print and digital media.
  • Worked closely with business and new business departments to create value for existing and potential partners.
  • Created marketing decks/recaps for potential and existing partners.
  • Planned business-to-business events to expand partner relationships and drive further value for team partners and vendors.
  • Participated in meetings with partners and sponsors to identify opportunities to extend programs and grow relationships and brands.
  • Created and delivered sales-driven programs and promotions to drive further ROI for partners.
  • Worked daily with third party vendors to bring creative vision to reality. (graphic designers. vinyl wrap suppliers, apparel vendors. etc.)
  • Accompanied drivers and team personnel to onsite and offsite partner events.
  • Created and organized driver and team personnel schedules for each race weekend.
  • Led teams in organizing off-site sponsor activations.
Kalitta Motorsports - Marketing Coodinator & Social Media Manager
City, STATE, 11/2017 - 12/2019
  • Updated and created new templates for social media graphics, posts and press releases.
  • Designed and coordinated brochures, fliers and direct mail pieces.
  • Wrote, proofed and edited content in accordance with established brand guidelines.
  • Coordinated and designed marketing emails to support campaign activity.
  • Organized marketing initiatives through internal and external channels to coordinate deliverables and meet deadlines.
  • Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
  • Tracked analytics for social channels, web traffic and email campaigns.
  • Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
  • Developed and implemented strategic social media marketing plans.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Monitored brand reputation in social media and reacted to negative feedback.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Prepared monthly calendar to manage online content across multiple platforms.
  • Utilized third-party social media management tools and social media tracking platforms for in-depth analytics.
  • Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
  • Proofread and reviewed electronic and print content for correct grammar and punctuation.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Engaged with and responded to online audience through relevant comments.
Kalitta Motorsports - Hospitality Coordiantor
City, STATE, 08/2015 - 11/2017
  • Arrived on-site prior to events to coordinate and assist in hospitality center setup.
  • Welcomed guests and assisted with reservations, check-ins and inquiries.
  • Maintained hospitality center (4,000 sqft) cleanliness and appearance.
  • Worked with team partners to coordinate details of special functions to ensure events ran smoothly.
  • Fostered relationships with team partners, customers, sanctioning body officials, and executives to transform and strengthen business processes.
  • Provided seamless experiences for team partners and their guest by following up on issues, and creating new processes to avoid future issues.
  • Resolved hospitality guest problems and complaints to improve overall satisfaction.
  • Provided highest quality customer service standards by anticipating team partner needs.
  • Directed team guests to on-site attractions, activations, & preferred seating locations

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Resume Overview

School Attended

  • Southeast High School

Job Titles Held:

  • Marketing and Brand Manager
  • Marketing Coodinator & Social Media Manager
  • Hospitality Coordiantor

Degrees

  • High School Diploma

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