Results-focused Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
Sales and contact reports
Social and new media
Retention and reactivation strategies
Promotions and contests
February 2013-February 2016Marketing and Account Relations Manager | Ultimate Tax Service | Muscatine, IA
Managed project deadlines and monitored milestones through completion stage.
Proofed and approved production and printing drafts of promotional materials.
Created effective messaging using language, graphics and marketing collateral.
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.