Results-focused Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
Skills
Strategic marketing
Sales and contact reports
Social and new media
Business development
Internet marketing
P&L
Retention and reactivation strategies
Blogging
Web management
Promotions and contests
Print advertising
Team player
Work History
February 2013-February 2016Marketing and Account Relations Manager | Ultimate Tax Service | Muscatine, IA
Managed project deadlines and monitored milestones through completion stage.
Proofed and approved production and printing drafts of promotional materials.
Created effective messaging using language, graphics and marketing collateral.
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
March 2012-December 2012Advertising Manager | Isle of Capri Casinos Inc. | Farmington, PA
Collaborated with designers and the editorial team on marketing materials.
Managed project deadlines and monitored milestones through completion stage.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Proofed and approved production and printing drafts of promotional materials.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Developed partnerships with local businesses to secure third party promotions.
Compared agency and vendor marketing expenses against established budgets.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
April 2010-April 2012Client Accounts Administrator | True Financial Partners | Bettendorf, IA
Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
Maintained a central database of key contacts, risk ratings, financial impact and key issues.
Managed all financial transactions for clients.
Hosted events as needed.
Education
1996High School Diploma: Muscatine High School, Muscatine, IA
