Detail-oriented Data Analyst with proficiency in R, SQL and Excel for analytics and data visualization. Dedicated to applying statistical analysis to offer business solutions.
Skills
R, SQL, Python
Power BI
Microsoft Access
Data Clustering
Program Management
SPSS
Tableau
Data Classification
Google Analytics
Relevant Experience
Marketing Analytics Specialist II, 03/2020 - 06/2020 Great Clips – Delray Beach, FL,
Data Analysis
Create model to predict over 15% loss in subscriptions due to lack of advertisement spend
Investigate impact to activations and subscriptions due to Covid-19 and identify alternative tune-in events for advertisement
Collaborate with Analytics team to strategize A/B testing to determine incremental subscriptions
Increase advertisement impact up to 10% by analyzing performance of various metrics such as viewership and customer demographics
Manage and streamline average of five ad hoc analytics requests per week for Account Managers
Reporting
Generate expected subscription results to justify business cases for over $500,000 in ad spend
Demonstrate overall performance of four main devices for Executive Marketing Leadership
Perform cost and budget analysis in weekly device reports for Partner Marketing team
Application Management
Key contact for Kochava accounts to create and analyze performance of new ad campaigns and creatives
Maintain daily data review in Kochava to ensure data integrity and communicate data anomalies
Extract over 30,000 data points from four systems (Tableau, Kochava, Conviva, Recurly) in order to complete ad hoc analysis requests
Marketing Analyst, 08/2019 - 12/2019 Jones Lange Lasalle Inc. – Bethel, CT,
Analyze data from customized audiences to identify customer crossover between different networks
Export 1000-2000 captured device IDs from networks and report duplicates between locations
Initialize the golf network by building a database around all golf locations in and around San Francisco
Audit and update business locations in networks (e.g. Health/Fitness and Cannabis) over 5000 locations
Automate location categorization by building state, city, and county database for each network
Learning and Development Manager, 03/2017 - 01/2020 Mazars USA LLP – City, STATE,
Project Management
Develop an efficient and detailed method to manage action items during program development
Use program surveys to evaluate effectiveness of printed materials, technology and instructors
Build program rubric to identify areas for improvement in combination with program surveys
Primary liaison between instructor teams, program leaders and instructors to manage the progress, timelines and deadlines
Improved relational database through MS Access to efficiently create reports such as program overviews and learning plans
Prepare schedules and calendars for 15 instructor teams (between 3 – 24 instructors in each team) and L&D to develop materials and practice facilitation
Self-taught audit concepts to assist in identifying and formulating activities with program leader and instructors
Train instructor groups and individual instructors to develop training best practices, including teaching, facilitating, assessment and classroom management
Compliance and Analysis
Analyze credit deficiencies to determine course of action for individual professionals
Develop new process to solve the issue of increasing credit deficiencies at year-end reporting
Consolidate and visualize results to present to L&D team, Talent Management and Quality and Risk Management
Act as consultant to professionals on NASBA process to offer CPE credit in training sessions.
Education
Master of Science: Computer Information Systems, Expected in 01/2020 - Boston University - Boston, MA GPA:
Concentration in Data Analytics
Overall 3.76 GPA, Concentration 3.9 GPA
Master of Science: Educational Science, Expected in 05/2016 - Vrije University - Brussels, Belgium, GPA:
Bachelor of Arts: Psychology And Chinese, Expected in 06/2011 - The Ohio State University - Columbus, OH, GPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
