marketing analyst resume example with 18+ years of experience
- 609 Johnson Ave.49204TulsaOK 100 Montgomery St. 10th Floor
- (555) 432-1000
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Industrious Marketing Specialist offering [Number] years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Detail-oriented [Job Title] with extensive knowledge of [Area of expertise] and [Product or service] marketing. Dynamic individual with proven history of innovative and effective marketing. Committed to accurate and detailed research. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage [Number] years of marketing experience to take on dynamic new role at [Company]. Enthusiastic [Job Title] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of [Task] and [Task] and training in [Skill]. Motivated to learn, grow and excel in [Industry].
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Vishay Dale Electronics, Inc. – Marshall, TX
1. Website Content Management: All aspects of Clinic website content. ensuring up-to-date and relevant information for patients. Ensure ease of use for users and work directly with web development vendors as needed. Track and report results via Google Analytics. Run quarterly data for provider bio pages and include information with individual provider patient satisfaction data.
2. Patient Satisfaction Measurements: Project Manager for the Clinic's patient satisfaction survey program, works directly with survey vendors to maintain efficiencies, including accurate providers' list, departments, locations, and multiple survey versions utilized accurately. Run reports as needed including quarterly individual provider data.
3. Marketing Tools and materials: Manage all print pieces both internal and external marketing tools assuring messaging and branding including logo usage is consistent and materials are up-to-date and available when needed. Oversee the ordering process by working with advertising agencies and central supply as needed including quotes and quantities needed. Ensuring correct branding and logo usage for all signage both interior and exterior, uniforms, patient education, and give-aways,
4. Phone Messaging and scripting: Create and compose scripting to be used on hold messages, queue messaging working with IT to update as needed according to what is needing to be communicated with patients including text messaging when appropriate.
5. Compose scripting for staff to use to communicate with patients for specific reasons. Example: COVID-19 vaccine availability, location of respiratory clinics, etc
6. Signage: Oversee and manage all signage throughout the organization including interior and exterior signage assuring brand accuracy including logo usage.
7. Project Management: Provides project management assistance to the Marketing and Communications Director to improve patient processes with various aspects of care at the Mankato Clinic. Facilitates coordination and idea sharing between departments to meet specific outcomes.
8. Develop, maintain and monitor digital social media efforts on platforms such as Facebook, Twitter, Instagram. Coordinate and post digital content which maintains a consistent online brand voice for the Mankato Clinic. Follow up on responses in a timely manner including inquiries through the website, Google and social media platforms. Track and report results on a regular basis. Monitor Clinics online reputation and information accuracy on search engines, rating sites, and location based searches such as Google maps, etc Implement patient portal and/or email communication campaigns on a regular basis.
- Initiated market research studies and analyzed findings.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Developed and retained strong rapport with multiple high-value clients.
- Analyzed third-party data and investigated new growth opportunities.
- Created business plans and project management plans to define milestones and guide account managers.
- Conducted trend forecasting and analysis.
- Wrote engaging and successful marketing, advertising and website copy.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
- Developed campaigns and specific marketing strategies for clients.
Adventist Health Nw – Fowler, CA
1. Managed and mentored a pool of 10 schedulers and 3 switchboard staff who answered the main phone number for the organization and scheduled for 30 primary care providers. interview and select new candidates, daily monitor phone coverage and give hands on coverage when volumes are high and/or staffing is short due to illness, weather, etc. Lead team improvement processes based on staff feedback to increase team engagement and satisfaction. Gave staff yearly performance reviews, weekly one-on-one rounding sessions with each staff member and ensured scheduling accuracy by working with department managers.
2. Organization as a whole: Oversaw phone process and queues to meet service level measurements and patient satisfaction, including training, coaching, analyze processes and provide improvement strategies to management, providing phone stats and reporting to management. Create and maintain providers' schedule within the scheduling application. Build schedules for new providers, maintain changes and adjustments to existing schedules. Work directly with providers and dept managers to ensure efficiencies for patients and providers. Provide training to all scheduling, department specialist and nursing staff across the organization on phone and scheduling applications. Provide timely and accurate information to schedulers, switchboard and department specialist staff pertaining to changes and issues relevant to patients and staff.
- Led public relations and communications team of [Number].
- Supported [Type] plans through development and implementation of internal and external communication strategies.
- Evaluated program effectiveness to determine return on investment.
- Analyzed market data to inform strategic decisions.
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
- Oversaw and enhanced public relations and fundraising programs across entire [Type] region.
- Authored fresh and engaging press releases and prepared complete press kits.
- Managed promotional initiatives and special events to enhance press coverage and boost [Type] numbers.
Amerihealth Caritas Health Plan – Wilmington, DE
Trained all new receptionists and department specialists on phone and scheduling applications. Made sure training materials were up to date to match the current versions of phone and scheduling applications. Gave feedback to new employees during the first 90 day probationary period. Implemented customer service training for new staff. Assisted Public Relations Manager with payroll, interviewing candidates for open positions, monthly staffing schedules to ensure effective department coverage for receptionists and department specialists, assisted in leading monthly receptionist and department specialist staff meetings, supported manager with day to day staffing coverage for vacations and sick calls. Lastly gave feedback for staff yearly performance reviews
- Conducted orientation sessions to assess skill levels and areas of strength and weakness.
- Developed new training programs such as online modules, interactive software, language labs and online programs and provided ongoing training to staff.
- Assessed additional needs based on training progress and collaborated with management to meet all requirements.
- Assessed skill gaps for employees in [Type] department and developed training courses to meet identified needs.
- Devised comprehensive training courses and guided staff training by employing proven teaching methods.
- Created and oversaw [Type] training programs for [Description] operations.
- Created curricula, instructions, documents and written tests for various types of training courses.
- Created and implemented new training initiatives such as online modules, interactive software, language labs and online programs, assuring continuous training to employees to promote long-term excellence.
Crate And Barrel – Cherry Hill, NJ
1. Prepared medical record charts for appointments which included having the most up-to-date dictation, results, correspondence needed for the appointment. Added necessary paperwork to the chart for the patient to fill out when they arrived for the appointment. Answered phone calls at the nursing stations and took messages for patients ensuring accurate information needed to address patient questions. Covered for department receptionists breaks and lunches, booked appointments and helped check in patients for their appointments. Ensured patients were given correct paperwork to fill out for their appointment. Covered 6 departments as needed
- Led effective team by mentoring, coaching and providing assistance to staff.
- Delivered key information on product features to help customers make educated purchasing decisions.
- Developed relationships with all major stakeholders through well-developed [Type] skills.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
Gaylord High School/Voc. Bldg. - Gaylord, MI
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Resume Overview
School Attended
- Gaylord High School/Voc. Bldg.
Job Titles Held:
- Marketing Analyst
- Communication Manager
- Training Specialist
- Department Specialist
Degrees
- High School Diploma
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