Microsoft Office: Outlook, Excel, Word, PowerPoint
Micros Retail Relate CRM System
Micro Strategy Web/Office (BI)
Micros xStore POS
Concrete (Marketing Creative Brief System)
09/2015 to Current
Marketing AnalystNew York and Company － New York, NY
Run weekly CRM Reports to capture all CRM program sales including Email, Direct Mail, Private Label Credit Card (PLCC), Partnerships - review and present KPI metrics to VP and CMO programs performance Assist Director of PLCC on updating and maintaining marketing funds for PLCC programs.
Build daily forecast sheets to PLCC (Direct Mailer) campaigns and other MISC campaigns.
Adjusting forecast base on trend and store promotions and recap in daily and weekly CRM summary.
Submit all CRM creative briefs campaigns assets (print and digital) and follow through creative process by developing concept, working with copy writers and creatives team.
Act as a liaison between IT for all CRM system enhancement, testing.
Write BRD (Business Request Documents) to support enhancements or requests to upkeep with technology and be more efficient on processes.
Projects: Work with Email team to grow email database from stores - increased file in Q4 '15 and Q1 '16 by 13% - created email capture events for stores and marketing with incentives, mail deeper in email file and enhanced web sign up form.
E-City Cash coupon program for online - allow customers to redeem and stack single use codes coupons online (15-20% of ECM sales) Web Tool for Global Coupon Enable/Disable Function - easier to manage coupon usage during store-wide event to reduce markdowns Build out requirements with Corporate Planning to automate exclusions files and extracting key metrics of exclusions (markdowns, sales, inventory).
02/2014 to 09/2015
Marketing CoordinatorNew York and Company － New York, NY
Keyed all coupon promotion codes into Micros Retail Relate CRM system for all marketing types and channels (Chain, Outlet, Ecommerce) and tested coupon promotion codes on POS machines (Micros xStore).
Managed CRM Partnership programs (7% of total CRM sales) including budgeting, forecasting, planning promotions and seeking potential vendors.
Analyzed cost of customer acquisition and profitability of partnership programs.
Focused on maintaining in-house partnership programs (Service Discounts-Teachers, Military, and Nurse).
Military discount, +22% increases in sales.
Participated in Ecommerce SIT/UAT Testing - testing new business integrations prior to production release on web/mobile site - Single Use Coupons, St Jude Donation, Loyalty Card Pre-Screen Managed and created CRM Marketing Calendars for the team and company of direct CRM marketing.
03/2013 to 01/2014
Store Communication CoordinatorStore Communication
New York and Company － New York, NY
Accurately keyed in promotional entry of merchandise into Micros Retail Relate CRM system for three channels (Chain, Outlet, Ecommerce) by following entry and register-testing protocols.
Analyzed Micros Relate system functions and wrote business proposal to enhance efficiency of promotional entry.
Compiled and maintained portfolios of all field communications via task management and email for company's major promotional events.
Collaborated with cross functional departments to provide resolution to stores' inquiries via email and phone calls regarding: payroll, inventory control, promotional changes, marketing etc.
08/2010 to 03/2013
Assistant Sales ManagerNew York and Company － Plainview, NY
Main Division of Responsibility: Visual, advance planning and executing floorset flawlessly according to company's brand standard, including window, marketing, and daily promotions.
Coached and trained associates to develop skills to excel in their position by using company's individual development tools.
Used key metrics and analytical skills in order to generate in-stores sales to reach company goals while managed all aspects of store operation to ensure maximum profitability.
Developed talent acquisition by interviewing and hiring new associates, followed through associates' on boarding process to ensure understanding of company's policy and procedures.
Bachelor of Business Administration: Business ManagementHofstra University | Frank G. Zarb School of Business － Hempstead, NYGPA: GPA: 3.18 Dean's List: Fall 2008, Spring 2009Business Management GPA: 3.18 Dean's List: Fall 2008, Spring 2009