LiveCareer-Resume

marketing analyst resume example with 7+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Skills
MS office (Advanced Excel and PPT), Adobe Analytics, Google Analytics, Google AdWords, Google Tag Manager, SQL, WordPress, Salesforce, Programmatic, Marketo, Outbrain, Tableau, Omniture and BlueKai.
Education and Training
HULT INTERNATIONAL San Francisco, CA Expected in Aug. 2015 Master of Business Administration : - GPA :
INTERDISCIPLINARY CENTER , Expected in May. 2012 Bachelor's Degree : Strategy & Diplomacy Hertzliya - GPA : Strategy & Diplomacy Hertzliya UC Berkeley Extension -Business Intelligence with SQL Course Berkeley, CA
Accomplishments
Experience
Aaa Northern California, Nevada & Utah - Marketing Analyst
Mesa, AZ, 03/2016 - Present
  • Oversee all phases of analytics processes and capabilities (trafficking, reporting, analyzing data) on behalf advertising agency serving industry-leading companies to execute global digital marketing and local digital marketing initiatives by using different marketing techniques and tools (Display, Remarketing, Native and Video).
  • Manage key aspects of B2B and B2C campaigns (E-Commerce Retail) with budgets of more than $500,000, successfully increasing conversion rates by more than 30% while reducing cost-per-landing rates by up to 20%.
  • Create and present decks for client's presentations.
  • Perform extensive quantitative analysis, with different types of data sources to create target audiences strategies, proactively assure meeting clients' KPIs as Ecommerce conversions and a competitive advantage in the market.
  • Collaborate with different internal stakeholders (Social and Search) to conduct data analysis, research and develop ideas for brand and lead gen campaigns optimization recommendations for every client, identify segment and build audience segmentation, create customer insights cross channel optimizations and strategic insight analysis.
Bergaila - Product Development marketing -Digital Marketing Specialist
Muncy, PA, 01/2015 - 02/2016
  • Oversaw marketing operations, created promotional materials and digital marketing programs on behalf of food distribution start-up serving nonprofits.
  • Managed SalesForce CRM platform to ensure high quality database, in charge of the lead nurture process in order to drive sales goals while creating meaningful partnership with the local food distribution industry.
  • Created innovative user acquisition tactics using SEM and SEO, managing budget of more than $10,000 on SEM initiatives.
  • Introduced marketing automation platforms and tools including Mailchimp and Optimizer into organizational strategy.
  • Spearheaded organization-wide digital marketing efforts using Facebook and Google Ad Words to develop, test, design and implement social media tactics and content development while publishing content building paid media campaigns.
KGS LLC - Executive Assistant
City, STATE, 01/2013 - 01/2014
  • Provided logistical support for real estate development firm generating more than $1.5 million in annual revenue.
  • Conducted market research, analyzing profitability forecasts based on company performance metrics and historical data.
  • Worked directly with vendors, coordinating project assessments and bid proposals while reporting to General Manager.
Languages
English_*_Hebrew_*_Russian
Skills
Adobe, Ad, advertising, agency, automation, B2B, budgets, budget, Business Intelligence, competitive, CA, Content development, content, conversion, client, clients, data analysis, database, E-Commerce, Ecommerce, English, General Manager, Google Analytics, Hebrew, Leadership, managing, market research, marketing, market, Excel, MS office, optimization, organizational, presentations, Presentation Skills, processes, promotional materials, proposals, quality, quantitative analysis, real estate, reporting, research, Retail, Russian, sales, SalesForce CRM, SQL, strategy, strategic, Tableau, Video, Website

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Resume Overview

School Attended

  • HULT INTERNATIONAL
  • INTERDISCIPLINARY CENTER

Job Titles Held:

  • Marketing Analyst
  • Product Development marketing -Digital Marketing Specialist
  • Executive Assistant

Degrees

  • Master of Business Administration
  • Bachelor's Degree

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