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marketing communications director resume example with 14+ years of experience

JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

An experienced marketing professional that is results driven, offering expertise in strategic planning and implementation using data informed decisions. Driving success through creating business objectives that achieve consecutive annual sales growth and implementing strategies to increase consumer engagement. A natural leader demonstrating a history of successful departmental development and leading high-powered, engaged teams. My career has lead me to years of experience in marketing, but my passion is the people I have been fortunate enough to work with along the way.

Accomplishments
  • Lead brand refresh for 8 brands
  • Built & developed Marketing Department
  • Exceeded revenue goals with innovated tree care campaign, saving over 50,000+ Ash Trees
  • Drove change, creating DEI council and initiatives
  • Achieved dream of becoming health and fitness coach
Skills
  • Brand & Marketing Strategy Development
  • Team Leadership & Employee Development
  • Strategic Planning and Alignment
  • Communications Strategies
  • Multi-Channel Campaigns
  • Process Development
  • Market Research & Business Analysis
  • Budget Forecasting & Allocation
  • Campaign Performance Tracking
  • Executive Reporting
  • Catalyst for change
Work History
04/2018 to Current Marketing & Communications Director Ascension Health | Menasha, WI,
  • Develop overall marketing and brand strategy and support implementation across eight business units.
  • Completed successful brand refresh for parent and child companies, delivering clear brand positioning and defined creative assets.
  • Manage and develop 10 member marketing team comprised of marketing and communication managers, creative strategists, digital content creator, marketing specialists, graphic designer and illustrator, and digital manager and specialist.
  • Manage marketing and communications strategy that drives $40MM+ revenue with accelerated annual growth over the past 3 years.
  • Evaluate market research to inform market positioning and improve customer experience with each brand.
  • Report results of marketing metrics and ROI to key stakeholders.
  • Oversee department budgets, internal billings, and monthly P&L to achieve financial goals.
  • Support business development efforts and coordinated with sales leads and executives on special campaigns, resulting in exceeding budgeted revenue goals.
  • Oversee development of traditional and social media marketing campaigns.
  • Drive employee engagement by implementing internal communications strategy and launching company's first intranet.
  • Oversee strategic partnerships and projects that include digital and creative agency projects, web development, digital asset management, branded apparel, and independent communications contractors.
  • Implemented Digital Asset Management system.
  • Established and lead company's first Diversity, Equity, & Inclusion council, leading managers and executives through their first Inclusive Leadership program.
  • Integrate DEI outcomes into our recruiting and marketing materials, through arboricultural education outreach within underserved communities, and within the employee experience of diversity and belonging at work.
01/2013 to 01/2018 Marketing Manager Briggs And Stratton Corporation | Memphis, TN,
  • Accountable for development and performance of marketing campaigns that built brand awareness, resulting in an increase in sales objectives in over 50 territories.
  • Managed annual advertising budget of over $20MM.
  • Generated reports detailing campaign performance, customer engagement, and engagement trends.
  • Diversified consumer-marketing mix to include both traditional and digital media.
  • Launched and executed one-to-one programs focused on growing customer engagement.
  • Cultivated collaborative work environment through fostering franchisee, vendor, and cross-functional team relationships.
  • Led team of 6 Associate Marketing Managers
  • Delivered key presentations to executive leadership, cross-departments, and franchisees.
01/2011 to 01/2013 Associate Marketing Manager Cox Enterprises | Metairie, LA,
  • Grand opened over 300 salons per year
  • Coordinated local marketing events and large-scale activation strategic partners NASCAR, Minnesota Twins, Minnesota Wild, and Children's Hospitals across the United States.
  • Created local marketing strategies and campaigns specifically tailored to operational variables – staffing levels, staff efficiency, inventory levels, and other key brand metrics.
  • Developed and implemented training program for Associate Marketing Managers.
01/2008 to 01/2011 Business Services Specialist Campbell Clinic | Germantown, TN,
  • Improved salon operational performance and profitability by consulting franchisees, general managers, and salon managers with detailed analysis of business.
  • Conducted audit reviews in salons twice a year to maintain brand delivery expectations and franchisee compliance.
  • Provided continued brand education through conducting regular workshops for franchisees and staff.
Education
Expected in 2009 Bachelor of Arts | Business Communications, Marketing University of Phoenix, Tempe, AZ GPA:
Expected in 2007 Associate of Arts | Business University of Phoenix, Tempe, AZ GPA:
Certifications
  • The Art & Science of DEI, The Diversity Institute
  • Certified Personal Fitness Trainer, National Academy of Sports Medicine
  • Integrated Health Coach, Institute for Integrated Nutrition
Affiliations
  • American Marketing Association
  • TeamWomen

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Resume Overview

School Attended

  • University of Phoenix
  • University of Phoenix

Job Titles Held:

  • Marketing & Communications Director
  • Marketing Manager
  • Associate Marketing Manager
  • Business Services Specialist

Degrees

  • Bachelor of Arts
  • Associate of Arts

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