Dynamic marketing professional with more than 15 years in the sales and marketing industries. Creative and innovative team player with strong interpersonal skills.
Highlights
Direct marketing campaigns
Public relations expert
Excellent written and verbal communicator
Customer service-oriented
Microsoft Office Suite expert
Problem solving
Sales promotions
Media relations
Trade shows
Presentations
Experience
Market Researcher, 01/2004 to Current Cruise Automation – San Francisco, CA,
Develop event marketing plans and solutions for mid to large companies that want to enter into the Hispanic Market.
Create Market research data interpretations.
Created Fundraiser campaign.
Create and editing Multimedia Presentations.
Translations from English to Spanish
Created CRM program to mine data as to increase client's profits up to a forty percent.
Infomercial Concept and Social Media Marketing.
Supervise a total of 25 independent contractors in Event Marketing
Cultivated national and local media interest as to enhance the company's image.
Event Planning and Public Speaking.
Chief Executive Producer, 01/1995 to 01/2003 BILINGUAL BROADCASTING NETWORK – City, STATE,
Developed the first bilingual talk and music show for WFIV 1080Am.
Directed and created two talk show variety, "BBN Informa" and "World 2015"
Created CRM data bases to help clients reach their clients and to expose the clients to new customer base.
Responsible for public relations and of the market research for the bilingual Market in Texas, Puerto Rico, Central Florida and Illinois
The Call-Center received more than 10,000 calls per day, also the call center was set-up for incoming calls with a volume of 15 million calls per year from all markets involved.
Coordinated the purchase, use and training of the Xerox Docutech 6135 and 6180 for 154 thousand impression per day.
Negotiated with Corporate sponsors. Develop market research for Bilingual market in Metro Orlando and Central Florida and implemented new strategies for a sales force of 10. Organized work flow as to meet ad and print deadlines.
Coordinated guest's appearances on the show. Managed all aspects of this office in delegating operation, business to business collections ($9000 per day), human resource, and cash handling.
General Manager/Radio & TV Producer, 01/1989 to 01/1995 INFOMART OF PUERTO RICO – City, STATE,
Participated as Media liaisons in the 1993 Central-American Games. Served as primary contact for media relations. Active in all strategic communications. Established priorities and trained personnel.
Responsible for research, analysis and presentation of marketing issues related to long and short corporate terms.
Responsible for 104 thousand impressions on a Xerox Docutech 6180, market booklet. Developed marketing perspectives and strategies for sponsors.
Developed comprehensive sales improvements programs for more than 15 companies including Call centers, customer Services, to maximize sales.
Supervised more than 30 sales representatives and business to business collections as to minimize company lose. Applied engineering knowledge in a local Computer and for Multimedia Company.
Created and negotiated bilingual contracts for Sales group also created a call center to back up sales and to promote company products.
Radio Personality/ Assistant Manager, 01/1984 to 01/1989 WSAZ – City, STATE,
Recruited as a part time on air personality.
Shortly after I became full time assistant manager, my duties consisted in production and Marketing of the first bilingual and variety show.
Cultivated local, national trade journal media interest to obtain coverage that enhanced the company's image. Served as primary contact for media relations.
Traveled to other markets and trade shows.
Created advertising campaigns for leading Restaurants in the area. Implemented Business to Business marketing to sell airtime products for this show. Created, developed and produced the first bilingual FM Variety Talk Show.
Organized performing events and related activities.
Located patterns in data mining projects.
Created a call center to overview the promotions and sales of air time and product lines. The Call-Center received more than 2000 calls a day.
During my time with the station I trained more than 12 sales representatives, for them to negotiate time for the show as well as business to business collections to minimize stations profit, loss.
Education
B.A.S.E.: Market Research, Expected in 2012 - , GPA: Implemented for Junior Achievement of Central Fl. the B.A.S.E. programs in several Orange County public schools from 1996 to 2012 Schools. A.A in Market Research
Associate of Applied Science: Computer Repair, Expected in Beautech Express Academy - Ponce, Puerto Rico GPA: Beautech Express Academy Ponce, Puerto Rico Associate degree in science. Computer Repair
Bachelor's: science, Marketing, Expected in University of Phoenix - Orlando, Florida GPA: University of Phoenix Orlando Florida Bachelor's degree in science in Marketing and Business Administration Community service:
Presentations
Create and editing Multimedia Presentations
Skills
Market Research, Marketing, Crm, Customer Relationship Management, B2b, Business To Business, Collections, Credit, Sales, Docutech, Xerox, Xerox Docutech, Event Planning, Increase, Social Media Marketing, Solutions, Translations, Media Relations, Sales Representatives, Cash, Cash Handling, Clients, Incoming Calls, Million, Public Relations, Sales Force, Training, Work Flow, Contracts, For Sales, Games, Maximize Sales, Sales And, Sales Group, Advertising, And Marketing, And Sales, Data Mining, Journal, Sales Of, San, Storage Area Network, Associate
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