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market research analyst resume example with 18 years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Professional Summary

20+ years of experience in marketing research working for various companies and German and the USA. I have worked on both the vendor and client side. I primarily focused in the area of quantitative research but have done several qualitative projects as well. While I enjoy many aspects of marketing research, tracking studies are a personal favorite, as well as projects exploring customer satisfaction and new game concepts, and ideas. My experience covers a wide variety of industries, from healthcare, automobile, telecommunications to government. I'm always eager to learn and see what is out there in the market.

Skills
  • Computer Proficiency
  • Developing Presentations and Reports
  • Marketing Strategies
  • Evaluation of Marketing Campaigns
  • Detail-Oriented
  • Quantitative and Qualitative Analysis
  • Statistical Analysis
  • Analytical Thinking
  • Microsoft Office Suite
  • Data Visualization
  • Team Collaboration
  • Survey Design and Development
  • Marketing Analytics
  • Project Management
  • Industry Trends
  • Verbal and Written Communication
Work History
08/2014 to Current Market Research Analyst Iheartmedia, Inc. | Virtual, NY,
  • Collaborated with various departments to execute ongoing Tracking study (Continually updated Tracking Study and assured its progress. Remained in constant contact with vendor,; responsible for all questionnaire updates, deliverables, and accuracy of data. Requested media updates from creative agency on demand. Created monthly and quarterly topline reports ; addressed questions and concerns after consulting with appropriate contacts to highlight insights and key findings, and shared with directors. Created FY reports with deep-dives and provided greater insights into specific areas.
  • Managed various research projects for Scratch, Draw, Sales and PACRC teams. Wrote proposal, developed questionnaire, tested survey, communicated daily with vendor during field-time, ensured data accuracy, prepared report, and presented final and actionable results to teams.
  • Utilized SurveyMonkey to create surveys for internal departments (test, and execute internally developed surveys). Analyzed results and present findings (written and oral presentations).
  • Created project reports and internal requests and provided key insights and recommendations after consulting with various departments.
  • Created and presented real-time reports on current market conditions to directors and managers.
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
  • Prepared reports of findings by illustrating data graphically.
  • Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
  • Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
  • Created and managed database of information gathered from research.
  • Collated information to interpret data for clients.
  • Studied demographic data to determine optimal targets for future projects.
  • Tracked key metrics and developed spreadsheets and data models.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Established new vendor relationships (took initiative to contact vendor, talked about our needs, and found best option. Spoke with internal partners to ensure right procedures were met.
  • Active member of Insights Organization to stay up to-date with Marketing Research Organization through emails, online chats, and webinars.
09/2007 to 06/2013 Marketing Research Project Manager Cracker Barrel Old Country Stores | Commerce, GA,
  • Managed marketing research projects for clients including Susan G. Komen Race for the Cure, Genworth Financial, Wells Fargo, Virginia Lottery, Allianz Assistance, Supreme Court of Virginia, AARP, ATPCO, ChildFund International, and many others
  • Initiated project kickoffs with clients and met regularly for project updates and events
  • Planned project overviews and timelines and presented in formal meetings demonstrating test designs and workflows
  • Executed multiple projects, often juggling several projects in various stages simultaneously, ensuring that projects met specifications and schedules
  • Monitored research data, including prelim-data, and communicated findings to clients with daily and / or weekly updates
  • Specialized in quantitative research, including image awareness and usage studies, employee satisfaction studies, voter opinion studies, quality of service studies, advertising tracking, and others
  • Closed projects and created final deliverables and presented these in numerous visual formats and reports
  • Overall tasks including keeping projects on time and within budget while ensuring high quality deliverables and managing scope
05/2005 to 09/2006 Marketing Research Manager Psyma | City, STATE,
  • Conducted marketing research for German, American, Japanese, and other international clients
  • Managed multi-client studies, usability testing (including eye-tracking), and company’s panel-based projects
  • Conducted ad-hoc studies, including website tests, copy-tests, ad tests, email surveys, panel-based surveys, and focus groups
  • Covered numerous industries (including insurance, media, healthcare, automotive, and industrial goods)
  • Facilitated meetings and presented findings in corporate seminars
  • Created chart-based presentations and multilingual management summaries
  • Created interview guidelines and questionnaires
  • Conducted evaluation, analysis, and interpretation of results
  • Charted findings in SPSS (statistical application) and Excel
10/2001 to 04/2005 Marketing Research Assistent Kantar Added Value | City, STATE,
  • Conducted marketing research and analysis for multinational clients (including Toys-R-Us)
  • Pre-tested television commercials and presented findings to clients
  • Prepared questionnaires in English and German for marketing research projects
  • Setup code frames and coding of research results
  • Charted findings using PowerPoint, Excel, and Word
Education
Expected in 09/2004 to to Diplom Betriebswirt (Graduate Degree) | International Marketing And Global Management Georg Simon Ohm University, Nuremberg, Germany, GPA:
Expected in 09/2004 to to Bachelor of Science | International Business Management Georg Simon Ohm University, Nuremberg, Germany, GPA:
Expected in to to International Exchange Program | Consumer Behavior, International Management Indiana University of Pennsylvania, Indiana, PA GPA:
Certifications
  • In 2002, one of twenty German students to receive the German Academic Exchange Service (DAAD) scholarship to spend a summer in Russia studying cultural and business practices. Spent time in Moscow and Siberia. Took classes in Russian language and economics at the University of Tomsk. Visited factories and large businesses, including Gazprom.
  • In 2003 published theses "Survival Strategies of East German Companies in a Competitive Market after Reunification"
Languages
German:
Native or Bilingual
Negotiated:
Russian:
Limited Working
Negotiated:
Spanish:
Elementary
Negotiated:

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Resume Overview

School Attended

  • Georg Simon Ohm University
  • Georg Simon Ohm University
  • Indiana University of Pennsylvania

Job Titles Held:

  • Market Research Analyst
  • Marketing Research Project Manager
  • Marketing Research Manager
  • Marketing Research Assistent

Degrees

  • Diplom Betriebswirt (Graduate Degree)
  • Bachelor of Science
  • International Exchange Program

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