Market Research Analyst resume example with 18 years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
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Date of Birth:
India:
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single:
Professional Summary
20+ years of experience in marketing research working for various companies in Germany and the United States. Worked on both the vendor and client side and highly experienced in quantitative and qualitative research. Enjoy many aspects of marketing research, particularly tracking studies, as well as projects exploring customer satisfaction and new concepts and ideas. Experience covers a wide variety of industries, from healthcare, automotive, telecommunications, and government agencies. A very enthusiastic learner and always eager to keep up with new industry standards and to help grow and improve the business. A very loyal and hardworking employee seeking a long-term position with expansion opportunities.
Skills
Computer Proficiency
Developing Presentations and Reports
Marketing Strategies
Evaluation of Marketing Campaigns
Detail-Oriented
Quantitative and Qualitative Analysis
Statistical Analysis
Analytical Thinking
Microsoft Office Suite
Data Visualization
Team Collaboration
Survey Design and Development
Marketing Analytics
Project Management
Industry Trends
Verbal and Written Communication
Work History
Market Research Analyst, 08/2014 - Current Raytheon Technologies Corp – Amherst, NH,
Collaborated with numerous departments to execute ongoing Tracking Study. Continually updated study and assured its progress. Remained in constant contact with vendor. Responsible for all questionnaire updates, deliverables, and accuracy of data. Requested media updates from creative agency on demand. Created monthly and quarterly topline reports. Addressed questions and concerns after consulting with appropriate contacts to highlight key insights and findings and shared with directors. Created FY reports with deep-dives and provided greater insights into specific products and new game launches.
Managed various research projects for Marketing (Scratch, Draw, and Events teams), Sales, and Public Affairs and Community Relations (PACR) teams. Wrote proposals, developed questionnaires, tested surveys, and communicated daily with vendor during field-times to ensured data accuracy. Prepared reports and presented final and actionable results to each team.
Utilized SurveyMonkey to create surveys for internal departments (by developing, testing, and executing internal surveys). Analyzed results and presented findings with written and oral presentations to various departments.
Created project reports using marketing data and fulfilled internal requests to provide key insights and recommendations after consulting with numerous departments.
Prepared and presented real-time reports of findings by illustrating data graphically and presented these to directors and managers.
Created documentation outlining research findings for use by project managers, internal customers, and other marketing staff to make accurate decisions about future plans.
Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and other factors affecting product demand.
Established new vendor relationships (took ownership of contacting vendor, discussed needs, and explored best options). Presented findings with internal partners to ensure correct procedures were met.
Active member of Insights Organization keeping up-to-date on Marketing Research industry through emails, online chats, and webinars.
Continually expanded knowledge through advanced classes and industry conferences.
Managed marketing research projects for clients including Susan G. Komen Race for the Cure, Genworth Financial, Wells Fargo, Virginia Lottery, Allianz Assistance, Supreme Court of Virginia, AARP, ATPCO, ChildFund International, and numerous others.
Initiated project kickoffs with clients and met regularly for project updates and events.
Planned project overviews and timelines and presented in formal meetings demonstrating test designs and workflows.
Executed multiple projects, often juggling several projects in various stages simultaneously, ensuring that projects met specifications and schedules.
Monitored research data including prelim-data, and communicated findings to clients with daily and / or weekly updates.
Specialized in quantitative research, including image awareness and usage studies, employee satisfaction, voter opinion, quality of service, advertising tracking, and others.
Closed projects and created final deliverables and presented orally and visually in numerous formats and reports.
All tasks included keeping projects on time and within budget while ensuring high quality deliverables and managing scope.
Marketing Research Manager, 05/2005 - 09/2006 Psyma – City, STATE,
Conducted qualitative and quantitative marketing research for German, American, Japanese, and other international clients.
Conducted ad-hoc studies, including website tests, copy-tests, ad tests, email surveys, panel-based surveys, and focus groups.
Covered numerous industries, including insurance, media, healthcare, automotive, and industrial goods.
Facilitated meetings and presented findings both orally and visually in corporate seminars.
Created chart-based presentations and multilingual management summaries in both German and English.
Created interview guidelines and questionnaires for qualitative studies.
Conducted evaluation, analysis, and interpretation of results.
Charted findings in SPSS, Excel, PowerPoint, and others.
Marketing Research Assistent, 10/2001 - 04/2005 Kantar Added Value – City, STATE,
Conducted marketing research and analysis for German and multinational clients including Toys-R-Us and others.
Pre-tested television commercials and presented findings to clients.
Prepared questionnaires in English and German for numerous quantitative and qualitative studies.
Setup code-frames and coded research results.
Charted findings using PowerPoint, Excel, and Word.
Education
Diplom Betriebswirt (Graduate Degree): International Marketing and Global Management , Expected in 09/2004 - Georg Simon Ohm University - Nuremberg, Germany, GPA:
Bachelor of Science: International Business Management, Expected in 09/2004 - Georg Simon Ohm University - Nuremberg, Germany, GPA:
International Exchange Program: Consumer Behavior, International Management , Expected in 12/2000 - Indiana University of Pennsylvania - Indiana, PA GPA:
Certifications
In 2002, one of twenty German students to receive the German Academic Exchange Service (DAAD) scholarship to spend a summer in Russia studying cultural and business practices. Spent time in Moscow and Siberia. Took classes in Russian language and economics at the University of Tomsk. Visited factories and large businesses, including Gazprom.
In 2003 wrote and published thesis "Survival Strategies of East German Companies in a Competitive Market after Reunification." Thesis is available for purchase on Amazon and other sites.
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