Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Executive Profile
Driven marketing research executive with 28 years of multicultural market research experience working with Fortune 500 firms. Offers an extensive background in all aspects of marketing research easily moving from sales, to design to analysis.
Skill Highlights
Microsoft Word (Windows), Microsoft Outlook, Excel, Power Point, Publisher, Sage ACT!, Piktochart, QuickbooksPro.
Core Accomplishments
Professional Experience
01/2004 to Present
Managing PartnerSeasons 52 – Dunwoody, GA,
Vast experience in conducting research in U.S.
multicultural markets (Hispanic, African American and Asian).
Over 28 years experience in researching U.S.
consumers.
Responsible for the operation of the business including: business development, client liaison, RFP response, proposal development, research design, budgeting, accounting, project management, quality control, and analysis/report generation.
Manage the day-to-day operations and active decision maker during the entire life cycle of projects.
Fully versed in both qualitative and quantitative methodologies.
Responsible for designing research that ensures study objective are achieved.
Manage office and call center staff of 30+ employees in addition to outsourced employees and independent contractors.
Conduct employee reviews to insure compliance with company objectives.
Produce biweekly Infographics and monthly newsletter based on in-house non-proprietary research to maintain clients informed and increase company awareness.
11/1994 to 01/2004
Managing DirectorTencent – Los Angeles, CA,
Managed all business operations including business development, proposal generation, budgeting, human resources, quality control, productivity and analysis/reporting.
Ensured milestones across 30+ research projects running simultaneously were achieved and that client expectations were met or surpassed.
Oversaw staff of 60+ employees including office staff, managers, call center employees and field teams.
Assisted with the design and office layout and negotiated lease on 25,000 sq.
ft.
office space.
Responsible for furniture purchase and office flow design to ensure efficiency between departments.
Responsible for firm's profitability consistently exceeding profit and growth goals.
Designed, fielded, managed, analyzed and co-authored the 2001 and 2003 Multicultural Report: A Portrait of the New America.
The first non-proprietary multicultural research conducted among Hispanics, African American and Asian available to clients all in one book.
Coordinated and set-up multiple multicultural conferences across the nation (Miami, New York, Chicago and Los Angeles).
Responsible for all conference logistics including catering menus, A/V requirements, and attendee/speaker database management.
Planned and executed logistics for several Multicultural Think Tanks with industry experts in several major multicultural U.S.
markets.
Expanded call center from 35 stations to 100+ stations ensuring for smooth transition without project interruptions or downtime.
05/1993 to 05/1994
Senior Project DirectorHntb Corporation – San Diego, CA,
Managed all aspects of projects both qualitative and quantitative, including identifying market research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, implementing and analyzing research, and reporting on findings.
Also, managed in-depth interviews, shop-alongs, ethnographies and focus groups.
Worked with clients and in-house analysts/moderators to ensure that objectives were met and that the study deadlines were achieved.
Jessica Claire PAGE 3 of 4 Coordinated and hired outside facilities for qualitative research.
Oversaw recruiting internally and externally.
Managed multiple facilities simultaneously troubleshooting recruiting issues and ensuring respondents met the necessary screening criteria.
Conduct various types of quantitative research methods including online, central location testing/mall intercept, mobile testing centers, CATI, and CAPI.
Designed questionnaires and developed discussion guides for research projects.
Responsible for overseeing translation/back-translation, questionnaire programming, program testing, field briefings and pre-tests.
Developed quantitative study code lists for client approval based on in-house tallies of questionnaires.
Oversaw coding process and ensure quality control standard were adhered to.
04/1991 to 05/1993
Project DirectorMccarthy Building Companies, Inc. – Corsicana, TX,
Assisted with the management of qualitative and quantitative research projects.
Provided support to Senior Project Directors across all study phases.
Handled multiple projects and task simultaneously.
Programmed questionnaires into CATI system using Sawtooth Software Ci2.
Self taught how to use software and trained co-workers programming.
01/1990 to 04/1991
National Field DirectorDemocratic Congressional Campaign Committee – Washington, DC,
Managed and coordinated qualitative and quantitative research projects nationwide.
Negotiated field pricing and facilities costs for multiple studies simultaneously.
Provided quality control training to field managers and interviewers ensuring uniform administration of survey instruments across any given study.
Traveled nationally to conduct field briefings and quality control training to field services working on our studies.
12/1988 to 01/1990
National Field DirectorDemocratic Congressional Campaign Committee – Washington, DC,
Supervised and coordinated both qualitative and quantitative national research projects for Fortune 100 companies.
Responsibilities entailed securing and training interviewing staff, directing activities, initiating survey sampling, maintaining dialing/incidence for use in project cost analysis and estimating future projects, assisted in questionnaire design, supervised code development, initiated and coordinated activities of field services nationwide, and estimated cost of projects' field operations.
Education
Expected in 1987
BBA: Marketing & International Business Florida International University - Miami, FL GPA: Marketing & International Business
Expected in 1985
AA: Business Administration Dade Community College - Miami, FL GPA: Business Administration
Languages
Fully Bilingual (English/Spanish)
Skills
accounting, ACT!, all in one, book, Budget development & Management, budgeting, business development, business operations, call center, Computer Literate, conferences, Client Management, cost analysis, client, clients, client liaison, database management, designing, Detail Oriented, directing, English, estimating, focus, Hiring, human resources, layout, logistics, market research, Market, Excel, office, Microsoft Outlook, Power Point, Publisher, Windows, Microsoft Word, Natural, newsletter, pricing, profit, coding, programming, project management, Proposal Writing, proposal, proposal development, speaker, qualitative research, Quality Control, recruiting, reporting, researching, research, Research Design, RFP, Sage, Sales, Spanish, Strategic, translation, troubleshooting
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