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Entrepreneur and outstanding performer in business creation and growth within national Cheerleading and Dance Industry. Demonstrated success in business growth, creative marketing and sales, event planning. Proven ability to collaborate and inspire employees and executive partners. Established track record co-founding business from original concept to a multi million dollar company within 28 year period. Seek to utilize experience and skills in new business opportunity.
Firm commitment to priorities: God, Family, Community, Work.
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As a Board Member/Owner:
- Focused company mission to produce excellent events and build brand
- Grew from 82,000 athletes and fans to 300,000 + athletes and fans participating nationwide each season
- Approved budgets, marketing and sales campaigns, and business growth plans
- Co-created business plan leading to over $8,000,000 in annual revenue
- Negotiated sale of company in 2018
As a Managing Partner :
- Implemented programs to enhance work/life balance and create positive work environment
- Structured employee compensation including incentive pay and benefits. Coordinated 401K, medical, dental/vision coverage, employee recognition program
- Consulted legal experts to create job descriptions, employee contracts and employee manual
- Directed employee recruitment, implemented hiring policies, supervised onboarding and training programs, created structure for employee records
- Handled employee grievances
- Orchestrated positive customer relations
- Provided educational opportunities for employees and management
- Emceed and managed events
- Co-created concept of national event, bringing together multiple event producers to work together
- Grew annual revenue to $2,200,000
- Created strategies with fellow Board Members to grow from inception with 4,500 athletes and fans to 82,000+ athletes and fans
- Attracted vendors and added merchandise as additional revenue stream
- Co-hosted a television broadcast of event
- Sold company in 2015
- With husband/ business partner, created and launched company offering cheer and dance camps and competitions in over 20 states
- Grew company from inception with 375 athletes and fans to 50,000+ athletes and fans
- Emceed and managed events and spoke at coaches' clinics
- Interviewed, supervised and motivated 20 plus staff members and hundreds of event workers at multiple events in various locations nationwide
- Developed advertising, networking and marketing campaigns as well as sales programs
- Oversaw daily administrative operations, including event planning, customer service and creation of new events and camps
- Developed and implemented new strategies and policies in collaboration with partner to set long-term business objectives, resulting in strong leadership
- Fostered business growth through co-founding Spirit Industry Trade Association in partnership with other industry leaders
- Promoted and developed managers from within organization
- Co-created merchandise division to boost revenue
- Grew to over $2,000,000 in annual revenue
- Co-orchestrated merger with a competitor to create Epic Spirit Ventures, maintaining majority ownership and co-piloting company into established national presence
University of Maryland - College Park - College Park, MD
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School Attended
- University of Maryland - College Park
Job Titles Held:
- Board Member/Managing Partner
- Founding Partner/Board Member
- President/Owner
Degrees
- Bachelor of Arts
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